Help more patients find your clinic, and keep them coming back
Co-Kinetic writes researched website content that helps Google and AI understand your clinic’s expertise, and gives you ready-made patient resources and the tools to share them by email, on social media and in campaigns. Built on 27 years in clinical publishing and patient education: educating, never selling.
This is how a patient finds a clinic now
An example conversation, based on a real one. The patient describes pain under the ball of the foot and asks what it could be; the AI says it is often linked to an irritated nerve between the toes and that a clinician can assess it. The patient asks how it is treated; the AI describes footwear changes, padding or insoles and guided exercise. The patient asks who near them would be good at this; the AI names three clinics, and when asked why, explains that the clinic it put first has a detailed page on the condition written by a named physiotherapist who specialises in foot pain. Coming next: the patient asks the AI to book an appointment, and it offers a time at the clinic.
Soon, AI won’t just name a clinic. It will book the appointment too. If your website isn’t set up for the way AI reads it, you won’t be the clinic it names, or the one it books.
What do you need help with?
Three ways we help, chosen by what you need. Each one works on its own, and they work even better together.
Website & AI Visibility Review
How to get your website found, recommended and booked. We assess every page, your clinicians, your reviews, how easy it is to book and what AI tells patients about you, then give you a plan of what to fix first. It stands on its own: there's nothing else to buy.
- What AI says about your clinic, and who it recommends instead
- How easy your site makes it to book, and how well it shows your reputation
- A plan in order of impact: quick wins you can do yourself this week, then the bigger jobs
£599, one payment, VAT included for UK customers.
See what the Review coversClinical Content System
We find out where your clinic stands with Google and AI, plan the pages that will move the needle, and research and write them under your clinicians' names, so Google and AI can see your expertise.
- Researched, referenced pages under your clinicians' names
- Six to ten pieces every four weeks, for about an hour of your time
- Every page scored and measured
£599 every four weeks, VAT included for UK customers. No contract.
See the Clinical Content SystemClinic Growth Hub
Keep in touch with your patients and community. Nurture and build trust with useful content, and give them reasons to book.
- Promotions, vouchers and offers that give people a reason to book
- Emails that nurture new contacts and bring past patients back
- Around 730 ready-made patient resources and social posts to share
£149 every four weeks, VAT included for UK customers. 14-day free trial.
See the Clinic Growth HubNot ready for a Review yet? Check free whether AI recommends your clinic →
What has changed, and why it matters now
Patients now ask AI who to see
Instead of scrolling through Google, patients describe their problem to an AI tool and ask who they should see. It names two or three clinics. If yours isn't one of them, you don't get a look in.
Your experience only counts if AI can find it
AI tools can only tell patients what they can find, so years of experience that aren’t written down on your website don’t exist as far as AI is concerned.
Your job is safe from AI. Your diary isn't.
Hands-on care is one of the few jobs AI can't do, which makes this a great profession to be in. But it's already a crowded one, with more clinics competing for the same patients, and that could grow as people leave jobs that AI does replace.
The more places patients find you, the more it adds up
Your website, AI answers, Google, emails, social media and your waiting room all work together. The more often patients come across you, the more familiar and trusted you become.
The work takes months to build, and it builds on itself. The sooner you start, the sooner it starts working for you.
Where we’re heading: marketing you can simply talk to
You trained to treat patients, not to run marketing. So we’re building a marketing partner that does the heavy lifting, and that you can talk to like a person.
It already does two big jobs. It writes the expert content that helps Google and AI tools find and recommend your clinic. And it gives you everything you need to reach your community and build trust: your email list, your social media, surveys and campaigns, all in one place.
Very soon, you’ll simply have a conversation with your Co-Kinetic marketing assistant. It will suggest timely campaigns with the content already written. Tell it what you want to achieve that month or that quarter, in plain English, or choose from its recommendations, and it sets the campaign up, ready to go. The more campaigns you run, the more data it has to work from, and the better its recommendations get. When you’re happy, just tell it to go ahead. Nothing goes out until you’ve OK’d it.
What’s live today, and what’s coming
- Find out what AI says about your clinic
- A full review of your website, and what to fix first
- A content plan, then clinical content written under your clinicians' names
- A website built for that content, and for AI
- Your own email system, with sequences that run themselves
- Social media scheduling
- Surveys, forms and offers, all in one place
- Your patient list and audiences, with your booking system connected
- Campaigns you build once, with the emails, posts, sign-up page and offer working together
- Ready-made campaigns, with the emails, posts and offers built in, installed in one click (coming soon)
- A marketing calendar of health awareness days to plan your campaigns around
- Campaigns planned for you through the year, to suit the season and your patients (coming soon)
- Ask for a campaign in plain English, then give it the go-ahead (coming soon)
- Patients you haven’t seen for 90 days, gathered into an audience ready for a comeback offer
- Your assistant spotting patients who’ve gone quiet and suggesting what to send (coming soon)
- Newly published website content promoted to your email list and social media (coming soon)
- Bookings traced back to the campaign, content or page that brought them (coming soon)
The MSK professions, 27 years, and the same way of working the whole time
We have never been a marketing agency that found healthcare. We started in July 1999 as a clinical journal for MSK and sports medicine professionals, Sportex Medicine, and shipped patient leaflets with the very first issue. The British Heart Foundation, Diabetes UK and Asthma UK put their names on millions of them. We taught marketing to more than 1,500 therapists before we ever sold them a tool, and when we did build the tools, we built them around educational content, because the people who look after other people's bodies should not have to become salespeople to be found.
Marketing is notoriously hard to prove. Tor Davies, who founded Co-Kinetic, is a former physiotherapist and a sports scientist, and would not ask a clinic to take it on faith. So the system starts from evidence, what the AI tools actually say about your clinic, and it measures whether that changes. Not word of mouth. Data.
Our content has been trusted by leading health and wellbeing organisations
Clinical credibility and marketing expertise, so your content is accurate and it gets found
- Former physiotherapist
- Graduate sport and exercise scientist, Birmingham University
- Medical journalist (Doctor and Hospital Doctor magazines)
- Publisher, Co-Kinetic Journal, 1999 to 2024
- Founder, Co-Kinetic
I am Tor Davies. I trained as a physiotherapist before I became a publisher for physiotherapists, and I have spent 27 years serving the MSK professions, turning research into something a busy clinician could use and patient education into something a clinic could hand out with its name on. Since 2017 that has meant marketing: first the educational campaigns and the platform to send them, and now a system that reads a clinic's website the way an AI does and writes what is missing, under the clinicians' own names.
My father believed you could not make money and keep your integrity. Proving him wrong is still one of the core principles of this company. Everything we build is education first, because that is how trust is earned, and trust is the whole game in healthcare.
Read the whole story on our About page, including who is behind Co-Kinetic today →
What people say about working with us
Education first, trust first. It always has been.
Everything we know about getting clinics found, written up as we learn it. Read the blog →
Latest from the blog
Pulled live from the Coki blog.
Second most recent post
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Third most recent post
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Read the latest from the blog →
What we are learning about how patients find clinics, written up as we learn it.
Got a question about any of this?
Ask it here, or use the tab on the right of any page. Ask what the free check looks at, how the system writes under your clinicians' names, what the Clinic Growth Hub replaces, or anything else, and it answers from what Co-Kinetic actually does. No form, no email needed.
How to Get Your Clinic Recommended by AI Search
Sixty minutes with Tor: how AI tools decide which clinics to recommend, what good looks like with real clinic examples, and three things you can do this week with no agency, no budget and no technical skills. Forty minutes of content, then twenty of questions.
Next date to be announced. Register your interest and we’ll let you know as soon as we have a date in the diary.
Register your interest
Three ways to get your questions answered
Ask now
Type your question and get an answer straight away, any time of day. It knows our products, prices and research inside out.
Ask a questionLive Q&A with Tor
Every Thursday, 8am and 5pm UK time
Free, 45 minutes, on Google Meet. Bring your questions, or your free check result, and Tor answers them live. You’ll see the times in your own time zone when you book.
Book a place20 minutes with Tor
A one-to-one about your own clinic. Run the free check first and Tor will have your result in front of her, so the time goes on what matters to you.
Book 20 minutesStart with the question that costs nothing to answer
Tor Davies is a former physiotherapist and the founder of Co-Kinetic. She published 100 issues of Co-Kinetic Journal between 1999 and 2024 and has spent 27 years serving physical and manual therapists, always by educating first.
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