This is an all-in-one content marketing campaign designed to help you promote importance of, and relationship between, your posture and your health. The social media, in conjunction with pre-built lead collection pages, are designed to help you collect new email leads of people signing up to your resources. The client leaflets and pre-written email are designed to help you nurture and build trust with new as well as existing clients and prospects. The blog post, PowerPoint presentation, posters and promotional material are designed to help you promote an 'open clinic event' aimed at converting these prospects into paying clients. It's an all-in-one marketing AND sales strategy. We provide the content and the technology to allow you to implement the full monthly campaign in less than 20 minutes. Click the button below to learn more.
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Login, or register a free account below, to download 5 stunning social media images and 2 patient leaflets (no subscription required). You can also see a detailed list of the customer resources that come with the campaign.
This content package includes a range of helpful marketing resources including a pre-written blog post, nurture email, social media, an email lead collection page and a series of patient resources which double up as lead... Read More
Rebrandable client resources on the role and importance of posture for a whole range of health and wellbeing reasons. It includes 20 pieces of content including a customer newsletter, two infographics, seven advice leaflets on... Read More
Set of rebrandable client resources covering the topic of shoulder pain. It includes a client newsletter, "Feeling the Pinch" along with a 3 phase shoulder rehabilitation programme with exercise handouts. For more information about Read More
Our regular research reviewer, physical therapist Joseph Brence, reviews research looking into the benefit of grading low back pain using the ‘subgroups for targeted treatment’ (STarT) back screening tool from Keele University.
Our regular research reviewer, physical therapist Joseph Brence, reviews research looking into the increased healthcare usage and costs that seem to be associated with diagnostic imaging, possibly as a result of the ‘labelling effect’.
Our regular research reviewer, physical therapist Joseph Brence, reviews research looking into the poor correlation between cervical spine imaging results and the presence of clinical symptoms.
Our regular research reviewer, physical therapist Joseph Brence, reviews research looking into the correlation between imaging results and low back pain.
Expand your assessment knowledge with this educational guide. Stuart Hinds walks you through a logical progression of testing and assessing the upper body to assist you in identifying the exact condition, giving you more effective outcomes to your treatments. This is a 1 hour video masterclass.
This article summarises a case study of a patient who had had anterior cervical discectomy and fusion, but was subsequently found to have thoracic outlet syndrome, highlighting the importance of timely and proper medical screening.
Lumbar discectomies for radicular symptoms are quite prevalent in the United States. Despite this, one out of every four individuals undergoing these procedures continues to have persistent pain and disability (1,2). A recent article published in Spine may change the way we approach pre-operative education and may improve post-op costs.
A recent article in The Lancet set out to investigate if a comprehensive exercise program is more effective than advice, for the treatment of individuals diagnosed with chronic WAD (3).
This article discusses the current evidence for the short- and long-term effects of concussion in sport and how occurrences of concussion should be managed. The article also considers the potential role of medical imaging in terms of assessing both acute and chronic head injuries. Greater awareness of when medical imaging could be used will aid the practitioner's understanding of its potential contribution while still maintaining the fundamental importance of clinical judgement.
In this article, the team at the Nxt Gen Institute of Physical Therapy guide you through improving your management of a range of symptoms that improve with therapy aimed at the thoracic spine.
Recently, many in the manual therapy community have been questioning the mechanisms of how spinal manipulation works. While some hold onto the belief that spinal manipulation has more of a biomechanical and structural influence, others believe the effects to be neurophysiological. In a 2011 study published in the journal Spine, Fritz et al. concluded that the mechanisms are likely multifactorial. These researchers reported measuring a decrease in global and terminal stiffness and improved recruitment of the lumbar multifidus following a lumbar manipulation (1). A more recent randomised controlled trial published in Physical Therapy assessed and compared the immediate effects of regional and non-regional spinal manipulation in patients with chronic low back pain (2). This study was necessary to determine if we need to segmentally target vertebrae to get the positive effects that others have found. Let’s take a closer look at what they did and what they discovered.
Our brains are constantly being remodelled in response to our movement and pain experiences. This article seeks to highlight the neural mechanisms involved in this neuroplastic remodelling, as these processes are vital for therapists to understand. We will look at how we can start to target the cortical representations of the physical parts of the body within our cerebral cortex and the research, science and techniques behind the process.
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