Sportex Time-saving marketing resources for physical & manual therapists

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  • Physical Therapy Journal Watch - April 2022 [Article]

    Catch up on this quarter's essential physical therapy research. Our Physical Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most popular sections aimed at saving you time and money not having to trawl the research journals!

    Register (or sign in) below to read three of the best research stories in this quarter's roundup without needing a subscription.

  • Is Cold Therapy Still Applicable Today? [Article]

    Localised cold therapy (ice) has long been an accepted part of initial treatment of acute soft tissue injury, but it is now recognised that inflammation is necessary to promote healing and ice is no longer recommended. However, in the absence of soft tissue injury, whole-body cold therapy can be useful for optimising recovery from sports training. Read this article to understand when localised or whole-body cold therapy should or shouldn’t be used so that you can provide individualised recovery advice for your patients. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Massage Therapy Journal Watch - April 2022 [Article]

    Catch up on this quarter's essential massage therapy research. Our Massage Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most popular sections of content aimed at saving you time and money not having to trawl the research journals!

    Register (or sign in) below to read three of the best research stories in this quarter's roundup without needing a subscription.

  • The Debate About Cupping Therapy [Article]

    In recent years, cupping for therapeutic purposes has been growing in popularity, with an increasing number of high profile athletes displaying the tell-tale red circular marks. This article describes how cupping is performed, what it is used for, the theories about how it works and looks at what evidence there is about whether cupping is effective. This will allow you to decide whether you would like to add cupping to your therapeutic tool box and for what purposes you might use it. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • DIY Sports Recovery [Article]

    Massage is a useful aid to training/sport recovery and is increasingly being seen as relevant to recreational athletes as well as elite professionals. However, the traditional barriers to massage (cost, time, access to a professional) combined with the advent of doing everything at home during the Covid-19 pandemic have increased the popularity of ‘self-massage’. For the massage professional this might not seem like a great idea, but if this is what your clients want to do we have to respect their choice. This article will help you to educate your patients to perform self-massage safely, even if they can’t do it as effectively as a trained professional. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Functional Training Methods for the Runner's Myofascial Systems [Article]

    The importance of fascia and the fascial system in both movement and impaired movement has grown in recent decades along with the knowledge base about it to the point now that we understand that fascia, along with muscles, is involved in force transmission, which leads us to the role of the myofascial system. The book Fascia in Sport and Movement second edition (edited by Robert Schleip and Jan Wilke) is a compendium of the most up-to-date information about the structure and function of fascia and its impact on improving strength, mobility and performance and reducing pain and injury, with contributions from 51 leading teachers and practitioners. This article has been extracted from Chapter 31 ‘Functional training methods for the runner’s myofascial systems’ by Dr Wilbour Kelsick and will allow you to treat your runners’ injuries and to deliver performance improvements by developing training programmes for the body as a whole and not just strengthening one isolated segment. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Physical and Massage Therapy Journal Watch - January 2022 [Article]

    Catch up on this quarter's essential physical and massage therapy research. Our Physical and Massage Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most popular sections aimed at saving you time and money not having to trawl the research journals!

    Register (or sign in) below to read three of the best research stories in this quarter's roundup without needing a subscription.

  • Post-Viral Education Event Playbook [Article]

    This article provides a detailed, step-by-step Playbook explaining how to use the resources included in the Post-Viral Fatigue Content Marketing Campaign to plan and implement a high-converting, new-customer-generating conversion event. Login or register a free account below to access the contents and key points that accompany the article.

  • Stretching The Truth [Article]

    Stretching is good for us, right? Well, yes and no! It turns out that you have to do the right kind of stretching for the right duration at the right time according to what activity you are about to do. This article makes sense of the confusing mass of literature about stretching and will allow you to give individually tailored, sport-specific advice to your clients about how to get the benefits of stretching while avoiding the potential decrease in power output. This is not only crucial for the professional athlete where marginal gains can make all the difference, but is also useful for amateurs looking for improvements too. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Roots of Yoga and How It Pertains to Pain [Article]

    Many people, if not most, think of yoga as being useful for developing flexibility or perhaps for rehab, and know that it has ‘some sort of mindfulness’ aspect. This article sets straight some of the misconceptions about yoga as well as describing the Eight Limbs of yoga, the concepts of which can inform a complete way of ‘being’. Combined with an emphasis on how these ideas are relevant to pain, this article will enable you to encourage your patients to manage their pain holistically – both physically and emotionally – as well as being of benefit in your own life. This article has been extracted from the authors’ book Pain Science – Yoga – Life. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • The Core of Your Foot Problems [Article]

    We all know that the foot is an amazing piece of anatomy and we probably all feel a bit chuffed once we’ve memorised the names of all the bones, know how they are held together, and understand the windlass mechanism and plantar fasciitis. But, other than their existence, what do we know about the intrinsic foot muscles (IFMs)? Well, it turns out that they are pretty crucial for proper functioning of the foot, and that strengthening them can help with many problems relating not only to the foot, but also the ankle and even the knee. This article allows you to understand the concept of the ‘foot core’, how to assess the IFMs and how to strengthen them. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Physical and Massage Therapy Journal Watch - October 2021 [Article]

    Catch up on this quarter's essential physical and massage therapy research. Our Physical and Massage Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most popular sections aimed at saving you time and money not having to trawl the research journals!

    Register (or sign in) below to read three of the best research stories in this quarter's roundup without needing a subscription.

  • Post-Viral Fatigue Content Marketing Campaign for Physical Therapists

    This is an all-in-one content marketing campaign on the topic of the post-viral fatigue, designed to help you promote your knowledge, expertise and services to this target audience. The social media, in conjunction with pre-built lead collection pages, have been designed to help you collect new email leads while at the same time offering helpful, value-adding advice and resources to your viewers. The shareable client leaflets and pre-written email are designed to help you nurture and build trust with new as well as existing clients and prospects. The blog post, PowerPoint presentation, posters and promotional material are designed to help you organise and run either an online or face-to-face educational event to help you bring in new customers.

    Login, or register a free account below, to download some complimentary social media and a couple of patient leaflets (no subscription required). You can also a view a more detailed breakdown of the campaign.

  • Turning Prospects into Paying Clients: Building and Implementing a 12-Month Marketing and Sales Plan [Article]

    This article focuses specifically on crunching your numbers and setting revenue targets for the conversion events you have planned. It breaks down all the numbers you need to know to plan and run an event as well as estimate revenue. It even includes an Event Sales Calculator, several planning worksheets and a cheatsheet detailing the types of events you can run, depending on how quickly you want to generate new revenue. The article is packed with practical information and is available in full for anyone with a free registered account.

    If you already have an account on Co-Kinetic but can't remember your password, please just use the forgotten password link rather than creating a new account under a different address as this causes all sorts of confusion if you have an existing paid subscription, or you might consider one in the future.

  • Post-Viral Fatigue Social Media and Lead Collection Campaign

    More than 30 pieces of social media (and assorted resources) on post-viral fatigue, which you can post to Facebook or Twitter using our simple inbuilt social media scheduling tool. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to receive the downloadable resources, meaning it also helps you to build your email list while adding value to your viewers.

    Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    You can download a couple of patients leaflet and free social media images by logging in (or registering) for a free account below (no subscription required).

  • Post-Viral Fatigue Patient Information Resources

    Rebrandable patient/client resources designed to help your readers to combat and recover from post-viral fatigue. Use your unique share links to each resource to post your leaflets on your social networks, add them to your website, or include them as links on local discussion forums or social network groups. Print out the leaflets and distribute them to local businesses, sports clubs, health and community centres, and at open days and local events and you could even post the customer newsletter to past customers as a way of staying in touch. The leaflets are easy-to-read, professionally designed, fully peer-reviewed and help to build and enhance your reputation for professionalism and authority.

    You can download some free social media and a patient information leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.