Sportex Time-saving marketing resources for physical & manual therapists

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  • Post-Viral Fatigue Content Marketing Campaign for Therapists

    This is an all-in-one content marketing campaign on post viral fatigue designed to help you find out everything you need to know about post-viral fatigue and how to give yourself the fastest possible recovery. The social media, in conjunction with pre-built lead collection pages, are designed to help you collect new email leads of people signing up to your resources. The client leaflets and pre-written email are designed to help you nurture and build trust with new as well as existing clients and prospects. The blog post, PowerPoint presentation, posters and promotional material are designed to help you promote either an online or face-to-face event aimed at offering your attendees and upsell to convert them into paying clients. It's an all-in-one marketing AND sales strategy. We provide the content and the technology to allow you to implement the full monthly campaign in less than 30 minutes.

    Login, or register a free account below, to download 2 stunning social media images and a couple of patient leaflets (no subscription required). You can also see a detailed list of the customer resources that come with the campaign.

  • Turning Prospects into Paying Clients: Building and Implementing a 12-Month Marketing and Sales Plan [Article]

    This article focuses specifically on crunching your numbers and setting revenue targets for the conversion events you have planned. It breaks down all the numbers you need to know to plan and run an event as well as estimate revenue. It even includes an Event Sales Calculator, several planning worksheets and a cheatsheet detailing the types of events you can run, depending on how quickly you want to generate new revenue. The article is packed with practical information and is available in full for anyone with a free registered account.

    If you already have an account on Co-Kinetic but can't remember your password, please just use the forgotten password link rather than creating a new account under a different address as this causes all sorts of confusion if you have an existing paid subscription, or you might consider one in the future.

  • Post-Viral Fatigue Social Media and Lead Collection Campaign

    More than 30 pieces of social media (and assorted resources) on post-viral fatigue, which you can post to Facebook or Twitter using our simple inbuilt social media scheduling tool. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to receive the downloadable resources, meaning it also helps you to build your email list while adding value to your viewers.

    Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    You can download a couple of patients leaflet and free social media images by logging in (or registering) for a free account below (no subscription required).

  • Post-Viral Fatigue Patient Information Resources

    Rebrandable patient/client resources designed to help your readers to combat and recover from post-viral fatigue. Use your unique share links to each resource to post your leaflets on your social networks, add them to your website, or include them as links on local discussion forums or social network groups. Print out the leaflets and distribute them to local businesses, sports clubs, health and community centres, and at open days and local events and you could even post the customer newsletter to past customers as a way of staying in touch. The leaflets are easy-to-read, professionally designed, fully peer-reviewed and help to build and enhance your reputation for professionalism and authority.

    You can download some free social media and a patient information leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Oncology Massage: The Lymphatic System [Article]

    Given that the statistics suggest that one in two of us will get cancer at some point in our lives, we will undoubtedly see patients who have been or are being treated for cancer. Massage therapy is beneficial in many ways, but the ill-informed therapist can also easily make their patients’ lives worse by triggering lymphoedema. This article gives you a brief overview of the lymphatic system, a thorough look at how it can be affected by cancer treatment and the adaptations that you need to make to your practice so that you can safely treat patients who have or at risk of developing lymphoedema. This article has been extracted from the authors’ book Oncology Massage: An integrative approach to cancer care, which is a must-read for anyone involved with people with or who have had cancer treatment. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Pain In The Athlete [Article]

    Many competitive and professional athletes live with some form of chronic or persistent pain that is not caused by tissue damage. This article will allow you to distinguish between ‘pain’ and ‘injury’ and to treat pain in the athlete in a holistic manner using physical therapy as well as a biopsychosocial approach, a positive unified message across the interdisciplinary team, informed and shared decision-making that empowers the athlete. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Pain Does Not Always Indicate Injury [Article]

    These days it is understood that for most chronic pain, ongoing nociceptive triggers are rare. Instead, therapists have to treat a much more complex mix of central sensitisation, anxiety and fear of pain. This involves having a thorough knowledge of pain neuroscience as well as biopsychosocially-driven pain management strategies. This article will allow you to start by understanding your patient before educating them to understand their pain and then to deliver a graded cognition-targeted exercise therapy plan to free your patient from their fear and limitations of chronic pain. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Working With The Long Covid Client: A Massage Therapist's Perspective [Article]

    As of April 2021, it is estimated that there are 1.1 million people in the UK living with long Covid, according to the Office of National Statistics: a condition that did not exist one year ago (https://bit.ly/3p2r8Qf). Yet, since March 2020 many massage therapists have been unable to work hands-on in clinic and so as a profession we have little or no clinical experience of treating people with long Covid. With many massage therapists being independent self-employed practitioners, how can we best inform ourselves for treating this new cohort of clients? We need to have some clear ideas to develop our clinical reasoning behind our treatments based on the experience of those within the medical profession. Even then, we need to realise that our understanding of long Covid is developing and, as yet, there is not a clear definitive strategy to ‘fix’ long Covid symptoms. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Physical and Massage Therapy Journal Watch - July 2021 [Article]

    Catch up on this quarter's essential physical and massage therapy research. Our Physical and Massage Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most popular sections aimed at saving you time and money not having to trawl the research journals!

    Register (or sign in) below to read three of the best research stories in this quarter's roundup without needing a subscription.

  • Football Injuries: A Content Marketing Campaign for Therapists [Premium/Full Site Subscription]

    An all-in-one marketing strategy with content, that you can use to promote yourself and your business to people who play football. It includes ready-to-post social media content (including videos) to help you collect new email leads through your social media channels. There's a pre-written blog post to make you more findable on Google, a pre-written email to help you nurture relationships with your existing email contacts, PowerPoint presentations, posters, and loads more resources to help you convert your email prospects into paying customers.

    Login, or register a free account below, to download free social media content and watch a video talking you through the kit contents in more detail (no subscription needed).

  • Soccer Injuries: A Content Marketing Campaign for Therapists [Premium/Full Site Subscription]

    An all-in-one marketing strategy with content, that you can use to promote yourself and your business to people with an interest in soccer. It includes ready-to-post social media content (including videos) to help you collect new email leads through your social media channels. There's a pre-written blog post to make you more findable on Google, a pre-written email to help you nurture relationships with your existing email contacts, PowerPoint presentations, posters, and loads more resources to help you convert your email prospects into paying customers

    Login, or register a free account below, to download free social media content and watch a video talking you through the kit contents in more detail (no subscription needed).

  • Football/Soccer Injury Patient Information Resources

    Rebrandable client resources covering the 6 most common football/soccer injuries. We've done two versions of each leaflet, one referring to soccer and one referring to football :-). The injuries included are: ACL Injury; Groin Pain; Hamstring Strain; Contusions; Ankle Sprains; Meniscus Injury. For more information about branding this content click here. You can download some free social media and a couple of patient leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Football Injuries Social Media and Lead Collection Campaign

    Nearly forty pieces of social media (and assorted resources) on football injuries, which you can post to Facebook or Twitter using our simple inbuilt social media scheduling tool. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to receive the downloadable resources, meaning it also helps you to build your email list while adding value to your viewers.

    Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    You can download a patient leaflet, a couple of videos and three free social media images by logging in (or registering) for a free account below.

  • Soccer Injuries Social Media and Lead Collection Campaign

    Nearly forty pieces of social media (and assorted resources) on soccer injuries, which you can post to Facebook or Twitter using our simple inbuilt social media scheduling tool. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to receive the downloadable resources, meaning it also helps you to build your email list while adding value to your viewers.

    Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    You can download a patient leaflet, a couple of videos and three free social media images by logging in (or registering) for a free account below.

  • The State of Physical Therapy Marketing Today: Results from the Co-Kinetic Marketing Grader [Infographic]

    We developed the Marketing Grader in 2017 as a means of delivering a free email course on marketing, specifically designed for physical and manual therapists. So far it has been completed by just over 1,500 therapists from all over the world. It consists of 20 yes/no questions designed to establish where you are with your current marketing and to help you to decide what actions you should prioritise, going forward, to give you the most time- and cost-effective ‘bang for your marketing buck’. The infographic we've produced from our results, reveals what physical and manual therapists are actually spending their time on. Unfortunately as you'll see, it's not the right stuff!

    Register free or login below to see the full infographic.

  • Positive Pregnancy: A Content Marketing Campaign for Therapists [Full Site Subscription]

    This is an all-in-one content marketing campaign on positive pregnancy designed to help you learn everything you need to know about how to exercise safely, reduce common complaints and enjoy a happy, healthy pregnancy. The social media, in conjunction with pre-built lead collection pages, are designed to help you collect new email leads of people signing up to your resources. The client leaflets and pre-written email are designed to help you nurture and build trust with new as well as existing clients and prospects. The blog post, PowerPoint presentation, posters and promotional material are designed to help you promote either an online or face-to-face event aimed at offering your attendees and upsell to convert them into paying clients. It's an all-in-one marketing AND sales strategy. We provide the content and the technology to allow you to implement the full monthly campaign in less than 30 minutes.

    Login, or register a free account below, to download 3 stunning social media images and a couple of patient leaflets (no subscription required). You can also see a detailed list of the customer resources that come with the campaign.