Sportex Time-saving marketing resources for physical & manual therapists

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  • Physical Therapy and Massage Therapy Journal Watch - October 2022 [Article]

    Catch up on this quarter's essential physical and massage therapy research. Our Physical and Massage Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most popular sections aimed at saving you time and money not having to trawl the research journals!

    Register (or sign in) below to read three of the best research stories in this quarter's roundup without needing a subscription.

  • Low Back Pain: Moving Back To Basics [Article]

    Low back pain (LBP) affects many people and can be hard to treat. If LBP becomes chronic, psychological factors, such as fear-avoidance beliefs and catastrophising, can also become involved. There is an almost overwhelming amount of research about LBP and how best to treat it. This article discusses the evidence for and against different approaches and will allow you to make individually-tailored decisions for the best treatment for each of your LBP patients. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • How and Where to use Extracorporeal Shockwave Therapy [Article]

    There is a growing evidence base demonstrating that extracorporeal shockwave therapy (ESWT) is beneficial for the treatment of musculoskeletal conditions, reducing pain and promoting tissue healing in the short term. It is a non-invasive therapy and is of particular interest as it may well allow your client to continue with the training/competing demands of the season. This article provides the most up-to-date information about the indications and contraindications for ESWT, the evidence base for its use and what protocols have been used. This information will allow you to determine if ESWT will benefit your client and how to begin to use it for their condition. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Chronic Pain Patient Information Resources

    September is International Pain Awareness Month, which makes it a great time to share these 9 rebrandable client information resources exploring ways of managing chronic pain on your social networks, in local discussion forums and through your email newsletter. It includes a client newsletter, advice leaflets and infographics on: Understanding Chronic Pain; Skills to Cope with Chronic Pain; How Physical Therapy Can Help You if You Suffer from Chronic Pain; How Pain Affects Your Life (infographic); Relaxation for Chronic Pain (exercise handout); Building Activity into Your Everyday Life If You Suffer from Musculoskeletal Pain; Daily Activity Template and three brandable posters of the Pain Scale, Biopsychosocial Pain Model and the Cycle of Chronic Pain that you can print out for your clinic wall, or use in client consultations. For more information about branding this content click here. You can download some free social media and a couple of patient leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Mastering Chronic Pain: Social Media and Lead Collection Campaign

    September is International Pain Awareness Month which makes it a great time to run this social media awareness campaign with associated patient resources. This campaign consistes of more than 40 social media posts (images, infographics, videos and text) on the topic of chronic pain, pre-loaded into our inbuilt social media scheduling tool. Each piece of social media can link to a email lead collection form where people can sign up to receive the resources. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes 8 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). All you need to do is schedule the social media to be sent to your social networks. Use the campaign to build your email list and build reputation and authority by publishing some super-helpful content to your social networks.

    To try out a free campaign and see how it works, just login or register an account below and visit the Campaigns section in the My Account panel.

  • Women's Football Injury Client Information Resources

    A set of brandable patient/client resources on common injuries in women's football. Use your unique share links to each resource to post your leaflets on your social networks, add them to your website, or include them as links on local discussion forums or social network groups. Print out the leaflets and distribute them to local businesses, sports clubs, health and community centres, and at open days and local events and you could even post the customer newsletter to past customers as a way of staying in touch. The leaflets are easy-to-read, professionally designed, fully peer-reviewed and help to build and enhance your reputation for professionalism and authority.

    You can download some free social media and a couple of patient leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Men's Pelvic Health Client Information Resources

    A set of brandable patient/client resources designed to help your readers start a conversation about men's pelvic health! Use your unique share links to each resource to post your leaflets on your social networks, add them to your website, or include them as links on local discussion forums or social network groups. Print out the leaflets and distribute them to local businesses, sports clubs, health and community centres, and at open days and local events and you could even post the customer newsletter to past customers as a way of staying in touch. The leaflets are easy-to-read, professionally designed, fully peer-reviewed and help to build and enhance your reputation for professionalism and authority.

    You can download some free social media and a couple of patient leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Football/Soccer Injury Patient Information Resources

    Rebrandable client resources covering the 6 most common football/soccer injuries. We've done three versions of each leaflet, one referring to men's soccer, one to men's football and one to women's football :-). The injuries included are: ACL Injury; Groin Pain; Hamstring Strain; Contusions; Ankle Sprains; Meniscus Injury. For more information about branding this content click here. You can download some free social media and a couple of patient leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Golf Injuries: Social Media and Lead Collection Campaign

    14 pieces of social media (and assorted information resources) on golfing injuries and specifically low back pain. It includes 4 client information leaflets and accompanying social media. It is designed to engage your social network viewers, as well as build your email list, as each piece of social media links to a email lead collection form where people can sign up to receive the downloadable information resources. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    You can download a video, patient leaflet and some accompanying social media images for free, by logging in (or registering) for a free account below.

  • Golf Injuries: A Content Marketing Campaign for Therapists [Clinic Growth Subscription]

    This is an all-in-one content marketing campaign on the topic of the golf, designed to help you promote your knowledge, expertise and services to this target audience. The social media, in conjunction with pre-built lead collection pages, have been designed to help you collect new email leads while at the same time offering helpful, value-adding advice and resources to your viewers. The shareable client leaflets and pre-written email are designed to help you nurture and build trust with new as well as existing clients and prospects; the blog post to help you boost your SEO; and the PowerPoint presentation, posters and promotional material are designed to help you organise and run either an online or face-to-face educational event to help you bring in new customers.

    Login, or register a free account below, to download some complimentary social media and a couple of patient leaflets (no subscription required). You can also a view a more detailed breakdown of the campaign.

  • Male Pelvic Dysfunction: Are Kegel Exercises a Help or a Hindrance? [Article]

    Everyone knows that women have to do pelvic floor exercises to prevent them from becoming a ‘leaky lady’ later in life. However, it is less well publicised that men (and not just older men) can benefit from pelvic floor muscle training for managing a variety of men’s pelvic health issues, such as urinary incontinence, chronic pelvic pain syndrome and sexual dysfunction. Reading this article will enable you to assess your patient’s pelvic floor muscles and provide an appropriate strengthening programme or myofascial mobilisation to aid release of hypertonic muscles. One of the most important things to do, though, is to create enough noise about the subject so that men know that effective therapies exist and that they then will come forward to discuss and seek treatment for these debilitating conditions that affect both physical and mental health. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Calf Muscle Strain Injuries [Article]

    Calf muscle strain is a common sporting injury that can result in significant downtime for the athlete and also has a risk of recurrence if not managed properly. This article will allow you to understand why certain injuries occur to different parts of the calf muscle, and how to assess and treat calf muscle injury for your patient’s optimal return to sport with minimal risk of reinjury. Risk factors and prevention are also discussed allowing you to minimise your athlete’s risk of injury in the first place. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Physical and Massage Therapy Journal Watch - July 2022 [Article]

    Catch up on this quarter's essential physical and massage therapy research. Our Physical and Massage Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most popular sections aimed at saving you time and money not having to trawl the research journals!

    Register (or sign in) below to read three of the best research stories in this quarter's roundup without needing a subscription.

  • Upper Quadrant Assessment for Myofascial Dysfunction: Part 2 [Article]

    Myofascial dysfunction can be the cause of many patients’ problems resulting from alterations in freedom and quality of body movement. The correct treatment can only be embarked on after proper and careful assessment, which has to be extensive and wide ranging because of the complex nature of fascia and its interplay with other body systems. This two-part article has been extracted from Chapter 14 ‘Upper quadrant assessment’ (which also has a contribution from Eduardo Castro-Martín) from the author’s book Myofascial Induction™ – An anatomical approach to the treatment of fascial dysfunction Volume 1: The Upper Body (Handspring Publishing). In the last issue of Co-Kinetic, Part 1 discussed the global functional assessments of stability and mobility of the upper quadrant. Part 2 of the article, here, discusses neurofascial components, neural tests, viscerofascial components as well as the lymphatic and superficial circulatory system of the upper quadrant. Reading this article (along with Part 1 in the April 2022 issue of Co-Kinetic) will allow you to develop a complete understanding of the fascial involvement in your patient’s problem upper quadrant and so together with the patient decide on the best treatment pathway. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Tennis Injuries: A Content Marketing Campaign for Therapists

    This is an all-in-one content marketing campaign designed to educate prospective patients on the topic of common tennis-related injuries. The social media, in conjunction with pre-built lead collection pages, have been designed to help you collect new email leads while at the same time offering helpful, value-adding advice and resources to your viewers. The shareable client leaflets and pre-written email are designed to help you nurture and build trust with new as well as existing clients and prospects. The blog post, PowerPoint presentation, posters and promotional material are designed to help you organise and run either an online or face-to-face educational event to help you bring in new customers.

    Login, or register a free account below, to download some complimentary social media and some patient content (no subscription required). You can also a view a more detailed breakdown of the campaign.

  • Tennis Injuries: Social Media and Lead Collection Campaign

    Social media accompanied by a range of patient information resources designed to educate prospective patients on the topic of common tennis-related injuries. The social media can be posted to Facebook or Twitter using our simple inbuilt social media scheduling tool (we also provide images for Instagram). Build more engaging social media pages, better brand perception and keep your social networks fresh with new content. And as each piece of social media also links to an email lead collection form where people can sign up to receive the downloadable resources, it also helps you to build your email list while adding value to your viewers.

    Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    You can download free patient content and social media images by logging in (or registering) for a free account below (no subscription required).