Ten pieces of social media (and assorted information resources) that you can use to promote yourself and your business to people who suffer from shoulder pain. It includes 2 client information leaflets and an exercise handout and accompanying social media. It is designed to engage your social network viewers, as well as build your email list, as each piece of social media links to a email lead collection form where people can sign up to receive the downloadable information resources. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.
You can download a patient leaflets and some accompanying social media images for free, by logging in (or registering) for a free account below.
Frozen shoulder: we’ve all heard of it but do we really understand it and know how to treat it? The answer is probably no, because it is a bit of a conundrum. Its aetiology is... Read More
A pre-written, off-the-shelf, ready-to-deliver Powerpoint presentation (fully-editable), designed to be delivered to patients and clients either online or face-to-face. We produce these education sessions as part of a 'conversion' event designed to move new prospects... Read More
This newsletter has been written for patients/clients and describes the causes, symptoms and treatment of shoulder impingement. Under the Patient Information Leaflet section there are also three exercise leaflets. Print these out and distribute them... Read More
This article consolidates current knowledge on the diagnosis, treatment and rehabilitation of shoulder impingement. It is packed full of practical implementation resources including videos of assessment tests, printable quick reference algorithms and a set of three phased patient exercise rehabilitation leaflets. Register below for access to the shoulder impingement diagnosis algorithm and the key take home messages from this
An all-in-one marketing strategy with content, that you can use to promote yourself and your business to people who suffer from shoulder pain. It includes ready-to-post social media content (including videos) to help you collect new email leads through your social media channels. There's a pre-written blog post to make you more findable on Google, a pre-written email to help you nurture relationships with your existing email contacts, PowerPoint presentations, posters, and loads more resources to help you convert your email prospects into paying customers
Send me more info on how Co-Kinetic can help me grow my business
Login, or register a free account below, to download free social media content and watch a video talking you through the kit contents in more detail (no subscription needed).
A specially-designed (editable) web form with a "Shoulder Pain" theme, which you can customise to take free sign-ups to any kind of event or offer, provide a free download, or use to sell a one-off product or an ongoing subscription such as a membership package for example, to your clinic, a private Facebook group, a premium area on your website, or to give access to an online course or class.
Full site subscribers have access to ALL the themed pages under this section of content as part of their subscription. Alternatively, if you don't have a Full Site subscription, you can buy access to individual themed sign-up pages for example for hosting a specific event or selling a specific product or subscription. There is a small monthly ongoing hosting charge while the page remains live, but this can be easily cancelled as soon as you are finished using the page.
You can edit the text on most areas on the page as well as choose from five different Calls to Action (CTAs):
1. Sign Up (collects email and phone number sign ups)
2. Call Now (rings a telephone number you designate)
3. Book Now (redirects to a booking URL of your choice) - you can also use this CTA to offer free downloads
4. Buy Now (make a single one-off purchase)
5. Subscribe Now (sign up to a fixed term or ongoing subscription)
The title of the form describes the theme of the images on the page but there are also blank templates available which you can use to build a page to suit your own unique theme, event, offer, product or membership.
Login or register free below to watch the video showing what you can do to grow your business, using these pages.
Set of rebrandable client resources covering the topic of shoulder pain. It includes a client newsletter, "Feeling the Pinch" along with a 3 phase shoulder rehabilitation programme with exercise handouts. For more information about branding the content click here. Register an account or login below to download the newsletter and three pieces of social media completely free of charge.
These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.
This article is the eighth from our Manual Therapy Student Handbook (see the ‘Contents panel’ for further details) and it describes how to assess and treat common shoulder complaints. As well as listing a comprehensive assessment procedure, the treatments are described in full and have accompanying videos, which provides a great practical resource for the clinician.
This case study on Elbow pain walks us through the assessment dynamics of local elbow dysfunction and how the soft tissues of the upper extremity above the elbow predispose to the overall condition. Stuart demonstrates treatment protocols based on clinical reasoning from the physical assessment which results in resolution of the condition. If you thirst for advanced clinical reasoning in your assessment and treatment these case study videos are unlike any educational series, taking you into the treatment room and picking apart the assessment and treatment rationale (1 hour video).
This patient information leaflet covers exercises and advice for stretching the neck and shoulders and trunk. The leaflet includes a short overview, along with specific strengthening and stretching exercises and repetition guidelines (which can be changed by practitioners where appropriate). Each exercise includes an image and description.
The double sided A4 (prints as a 4pp folded A5) full colour leaflet in PDF format is designed to be printed out and handed to your clients and can also be used on your website as part of a "call to action" document download (for more information read our article "Physical therapy website design: 10 homepage essentials for getting new clients"). You can purchase the leaflet individually, as part of the patient information section or as part of a full site subscription. To see a sample of the leaflet please click on the image icon in the media contents box.
Our Co-Kinetic patient advice leaflets are written and reviewed by a multi-disciplinary team of medical and fitness professionals. Every leaflet is peer-reviewed at the very minimum by a professional in each of the following disciplines: physical therapy, manual therapy and exercise/fitness. Where appropriate we may also ask a recognised national charity to review and approve the content.
Subacromial impingement (SAI) and rotator cuff (RTC) tears are a common cause of pain and disability of the shoulder and may be both traumatic and non-traumatic in origin. It has been reported that 20–30% of individuals between 60 and 80 years old will present with a RTC tear (1,2). Because of the high prevalence, it is crucial that we understand the best clustering of signs and symptoms to accurately identify when injury to the RTC has occurred. This review assesses the best clustering to screen for this pathology.
As we are learning more about the complexity of pain, we are beginning to better understand that the degree of injury does not always relate to the degree of pain. The International Association for the Study of Pain (IASP) defines pain as ‘an unpleasant sensory and emotional experience associated with actual or potential tissue damage, or described in terms of such damage’. This definition highlights the variability of a painful experience and indicates pain may be a result of actual or potential tissue damage. A recent article published in the Journal of Bone & Joint Surgery sought out to determine if pain levels are related to the severity of rotator cuff pathology (1).
Impingement accounts for up to 65% of all shoulder pain, and yet studies have been unable to determine the precise structure which is at fault. This article uses an evidence-based approach to guide clinical practice by looking at anatomy, pathology and function of the shoulder region. By understanding how to optimise shoulder function, treatment of several body regions can be combined to address impingement problems. A number of hands-on manual therapy techniques are described for the initial management of shoulder impingement problems.
Impingement accounts for up to 65% of all shoulder pain, and yet studies have been unable to determine the precise structure which is at fault. This article uses an evidence based approach to guide clinical practice by looking at anatomy, pathology and function of the shoulder region. By understanding how to optimise shoulder function, treatment of several body regions can be combined to address impingement problems. Rehabilitation is used to target compensatory movements and re-establish optimal shoulder function, and the practitioner is guided through a rehab programme which can be applied to patients immediately.
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