This Compendium is both a marketing guide and a handbook helping you to get the very best value from your Co-Kinetic subscription as well as your marketing activities as a whole. It details a three-step marketing strategy, designed specifically to overcome the six biggest marketing obstacles that more than 1,500 physical and manual therapists have identified as holding them back from building thriving businesses. It’s also a long overdue, all-in-one-place outline of the full range of services at your disposal through the Co-Kinetic subscriptions – including several new features developed to help you adapt to the post-Covid business landscape. As well as detailed descriptions of everything available to you, you’ll find tips on how to use your social media, run successful live events, attract new customers with discount vouchers and more. You’ll also find handy marketing cheat sheets to help make sure you’re doing the right things at the right time. It’s our way of ensuring you’re getting the best value – and the most customers – from your Co-Kinetic resources as you look to build your business.
A simple social media campaign (along with 4 accompanying posters for your clinic walls) featuring 18 heart-warming posts, encouraging people to perform random acts of kindness during their day. This social media was inspired by... Read More
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical therapy. Register free below or sign in with an existing account, to access this beautifully designed... Read More
This year, Covid-19 and the associated lockdowns and movement restrictions have left many businesses reeling from massive interruptions in cashflow. Selling gift vouchers for your business is a brilliant way to improve cashflow and grow... Read More
In 2020 the arrival of the Covid-19 pandemic has meant that all therapists have had to adapt to survive. These times, although tough, have also been the push to create better solutions. This article shows how, with the right mix of inspiration, advice, connections, courage and serendipity, adapting can lead not only to a business surviving but a new business being created and flourishing. Login or register a free account below to access the article.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
A roundup of all the content published in the last month on Co-Kinetic and designed to help you market and promote your business in a completely unsalesy way. This includes two Christmas-Themed Marketing Campaigns featuring ready-to-go social media, pre-loaded into our simple 4 step social media scheduling tool within Co-Kinetic. There are also nurture emails, educational webinar presentations, blog posts, email lead collection pages and much more.
Membership packages, purchased on a regular recurring payment basis, are extremely valuable to all businesses at all times, but with the challenge presented by a situation like Covid-19, they can be the lifeline that makes the difference between a business surviving or not. This article details the advantages of creating recurring revenue streams and then goes into more detail about the sorts of packages you could create within a physical or manual therapy business. Login or register a free account below to read the open access article.
Too many people overcomplicate marketing. In reality, everything can be based around three principal pillars, which should combine to form a funnel of people who you intend to convert into paying customers. If you focus on the right things at the right time, it’s hard to go wrong. Unfortunately, the number of marketing activities out there, can make it difficult to know where to start and what to focus on. The goal of this article is to help you identify what matters, and why, so you can focus on the right activities, instead of wasting time on ones that are likely to be unproductive. This article is open access, just login or register below to access the full PDF version with associated resources.
Rebrandable client resources specifically aimed to help people rehabilitate from Covid-19, including Recovering from Covid-19, Recovering From Deep Vein Thrombosis, Pulmonary Rehabilitation Following Covid-19, The PRAISE Tool for Measuring Pulmonary (Lung) Rehabilitation [Downloadable Patient Questionnaire] and How to Perform the 6-Minute Walk Test. Each leaflet is automatically rebranded if you have the branding upgrade. For more information about the branding upgrade click here. You can download all FIVE of these leaflets by logging in or registering a free account below (no subscription required).
These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.
In this article I’m going to look at how you can use your physical and manual therapy skills to generate revenue online, and discuss briefly why I think this is business-critical. There is a very small amount of cross-over with my Covid Survival Strategies webinar, but most of the content of this article (and my new webinar) is fresh and better informed, as a result of having four months of hindsight, and not being in emergency survival mode! The key to business survival is diversity. It’s about spreading the risk so that not all our eggs are held in one basket, and we have only one source of income. To read this article in full, just login or register free below (no subscription required). To sign up to the webinar click/or visit this link (https://bit.ly/30J3dev).
Having read Part 1 of this article, you will be aware of the complex and varied nature of conditions that Covid-19 survivors might face. Reading this article will enable you to assess all the needs of your patients and to prepare individualised rehabilitation programmes. Additionally, advice and ideas are provided to allow you to decide how best to deliver these programmes, whether in person or online, to minimise any spread of infection. Login or register a free account below to read this article in full (no subscription required) and download the 5 accompanying patient advice leaflets on various aspects of Covid-19 recovery.
In the UK we have been living in lockdown since 23 March 2020 in response to the Covid-19 pandemic, which has killed hundreds of thousands of people – an almost science-fiction-style scenario. Even with this devastating death toll, many more people are experiencing the disease and surviving. As time goes on we are beginning to discover the complications that recovered patients – particularly those who have spent time in ICU – are living with. This article, Part 1, discusses the many manifestations of Covid-19 and Part 2 discusses how to structure a rehabilitation programme for Covid-19 survivors (and also includes printable, downloadable patient rehabilitation resources). For full free access to both articles (and patient resources), no subscription required, just login or register a free account below.
When I published the last issue of Co-Kinetic, we had just smacked headlong into the wall of Covid-19 and here we are three months later, a little battered and bruised, but hopefully having had the opportunity to take a good long look at our businesses and make some much-needed changes...
Posters, postcards and social media artwork you can use to say thank you to our amazing key workers. Have you got key worker clients? If so, why not get some of the postcards printed out to send them a personal thank you message. Print out the posters for your home or clinic and post the social media on your social networks.
Log in or register an account below, to download the files for free.
More info about how you can earn commission on any subscriptions generated by promoting free resources from Co-Kinetic like education-based webinars, free articles and patient leaflets.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
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