By reading this article, you’ll gain valuable insights into how to build a successful physical therapy business by making meaningful connections. We’ll take a deep dive into the three key objectives of a connected marketing strategy that will help you attract and retain paying customers. Additionally, we’ll explore the importance of having a trust-building nurture process in place to turn prospects into loyal clients. You’ll also discover what you need to do to streamline your customer journey, saving both time and money. In this article, we’ll explore in more detail how you can implement this business-growth strategy in practice. Reading this article will give you clarity about your marketing objectives and of the business value and importance of building connections with people both online and in your local community. Register (or sign in) below to read this article without needing a subscription.
This content package includes a range of helpful marketing resources including a pre-written blog post, nurture email, social media, an email lead collection page and a series of patient resources which double up as lead... Read More
In this article we look at some of the key factors that impact your marketing success, including the importance of building an audience and the value of investing in developing trust and engagement with that... Read More
The fact that we are talking about how to survive recession for the second time in two years is a timely reminder that we must not take our clients or our businesses for granted. This... Read More
Once you’ve created a website for your clinic or business, it might be tempting to sit back and think “Job done!” and then wait for the patients to arrive. However, things are never quite that easy. You won’t be the only businesses in your area, all trying to attract the same clients. To boost your chances of being the one to succeed, you need to make it easy for people to find you. This involves playing nicely with the search engines, so that when somebody does a search in Google (for example), it’s your website that appears at, or at least near, the top of the list. This article takes you through some easy things to do with your website content that will boost your rankings in the all-important search engine results. Register (or sign in) below to read this article without needing a subscription.
I work with a LOT of physical and manual therapists to help them grow their businesses, and those businesses come in all shapes, forms and sizes. But the one success factor that stands head and shoulders above the rest, and most often sorts the businesses that are thriving from those that are just surviving, is the commitment to adding genuine at every customer (or prospect) touch point with their business. This helps them to establish (and explicitly demonstrate) authority and expertise while also building a deeper level of trust with their clients. And as this article will demonstrate, trust pays in many different ways. It’s probably the single most valuable currency, particularly within healthcare. It drives what people are prepared to pay for their appointments, how loyal they are to your business, how likely they are to recommend you to family and friends, and how often they will take actions to support your business. We end the article with a cheat sheet of strategies you can use to build trust with not only your clients, but also prospective ones. Register (or sign in) below to read this article without needing a subscription.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical and manual therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical activity and diet. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
Let’s face it, we’ve been incredibly privileged as a generation that we haven’t had to deal with too much national or international threat to our livelihoods (unless of course you count the ongoing destruction of our environment). But let’s not beat about the bush, life is about to get much, much more expensive and running a business is going to get significantly harder, not just for months but potentially for years. Whether we like it or not, as business owners, we’re going to have to adapt. If we don’t, our businesses are going to die. And we need to take action quickly. One way or the other, a lot of businesses still won’t make it through. This article details some strategic decisions and actions that you can take now, to help your business make it through this latest financial challenge, that’s fast taking hold. The sooner you act, the better off both you and your business will be. Register (or sign in) below to read this article without needing a subscription.
Putting big mouths and big ideas behind microphones. The Physio Matters Podcast delivers musculoskeletal and Sports Medicine information for those working in physiotherapy, sports therapy, sports rehabilitation, medicine and all divisions of the healthcare industry. The Physio Matters Podcast is a feature of Chews Health's third core value 'We Educate'. Episodes feature expert, honest advice, delivered directly to listeners at no cost.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of health and wellbeing. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
Running a physical therapy business involves not only working on your patients but also working on your business. One of the key business activities is marketing, and many people avoid this because they don’t know what to do or where to start. This article has broken it down into simple, easy steps and shows you how to make the biggest impact for minimal time and budget, so that your business can be seen, found and heard. The article is available in full by logging in or registering for free below.
The Physio Matters Podcast brings you TPMP's Massage Matters.
The Massage Collective dive straight into the contemporary explanations for what is going on under the hands of the massage therapist during a treatment. Exploring our understanding of therapeutic touch on the nervous system and the resilience of body tissues to physical change by manual therapy, we also make sure that you end up with some key takeaways for clinical practice.
This article is open access, just login or register below to access the full PDF version with associated resources.
This article provides a detailed, step-by-step Playbook explaining how to use the resources included in the Post-Viral Fatigue Content Marketing Campaign to plan and implement a high-converting, customer-generating conversion event. Login or register a free account below to access the contents and key points that accompany the article.
This piece of content consists of a 13 page booklet divided into two parts, teaching you how to plan, measure and run a conversion event designed to generate new customers for your clinic. Part 1 focuses specifically on deciding what event to run, setting timeframes and deadlines, crunching your numbers and setting revenue targets. It includes an Event Sales Calculator Excel spreadsheet, several planning worksheets and a cheatsheet detailing the types of events you can run, depending on how quickly you want to generate new revenue. Part 2 looks at the action implementation and delivery of the event using the topic of post-viral fatigue so you can decide what would work best for your circumstances, and learn how it works in real-life practice (for you own event you can use whatever topic you like). It includes a day by day breakdown of what needs to be done and at what stage along with various calendar planning templates and downloads.
If you already have an account on Co-Kinetic but can't remember your password, please just use the forgotten password link rather than creating a new account under a different address as this causes all sorts of confusion if you have an existing paid subscription, or you might consider one in the future.
This articles talks through a range of different opportunities and events you can run to help you convert prospects into paying clients for your physical or manual therapy business. The article is available in full by logging in or registering a free account below. If you already have an account on Co-Kinetic but can't remember your password, please just use the forgotten password link rather than creating a new account under a different address as this causes all sorts of confusion if you have an existing paid subscription, or you might consider one in the future.
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