Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required).
This leaflet covers exercises and advice on plantar fasciitis for runners. It's been written specifically for patients/clients. The two page handout gives guidance on symptoms, management and prevention, along with rehabilitation exercises. Register free (or... Read More
Email list-building is everything to your business. And if it’s not, it should be. In fact, if you’re interested in conversions and business growth in general, the number one thing you should be working on... Read More
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of massage and manual therapy. Register free below or sign in with an existing account, to access this... Read More
Check out this quarter's most newsworthy pieces of research on the topic of massage and manual therapy. Register or sign in to checkout this beautifully designed infographic including interactive links to each piece of research and Altmetric profile.
So, you’re publishing some great social media content onto your social networks, some of which (hopefully) is designed specifically to collect email leads in return for the downloading of a value-added piece of content. Everyone reading this article, will probably have a bunch of email leads of past and prospective customers, that aren’t currently being tapped to grow your business. Depending on the size of your list, this is a significant opportunity that can be mobilised quickly and easily.
The question is how can you convert these email leads into paying customers most quickly, efficiently and easily. And how can you employ research findings around the topic of influence and persuasion to facilitate the process? This is exactly what this article will explain. I'll show you why nurture emails have some hidden influences that can make them the most powerful tool in your marketing (read relationship-building) toolbox and I'll show you practical ways you can do this.
I'll also give you 5 stunning, interactive resources you can start sending to your clients today.
Register below to access the full text of this article free of charge.
Finding new customers is key to any business but properly retaining existing customers is arguably even more important otherwise all the marketing money spent on finding new customers is wasted. But what if we focused on really delivering the service our patients actually expected from us, which is frequently something we underdeliver on in the belief we’re doing the patient a favour? We could not only boost our retention and get better outcomes for our clients but we would also build an army of fans who will go out and spread the word locally. This article explains how to make this happen, and it turns out it’s much simpler than you’d expect, it just requires us to ask the right questions, at the right time. Register below to access the full text of this article free of charge.
If you do these 13 tasks well, you will build a thriving therapy business, with a constant stream of fresh, new, cash paying clients, as well increasing loyalty among your existing clientele. Sound too good to be true? Well it isn’t – we’ve put it into practice and it works. For each task I will explain the rationale behind why each task appears in the list and, wherever possible, give you links to practical resources to enable you to implement them. Most of the tasks you should be able to do yourself, or with very minimal help. This article is fully open access.
Register below to gain access to the full digital version of the January 2017 issue of Co-Kinetic Journal. This issue includes our latest Top 10 Infographics, the well-known Journal Watch Reviews and articles on Heel Pain - 10 Minute Assessment; Plantar Fasciitis Treatment and Rehabilitation, Combined Movement Theory for Massage Therapists, Assessment and Treatment of the Ankle and Foot for Students and How to Set up and Implement Reward Programmes for your Therapy Practice.
Each week Susan Findlay, the director of the North London School of Sports Massage (NLSSM) releases weekly videos giving advice and practical tips on massage therapy. We've compiled a few of the best here. They're open access with a free registered account.
Co-Kinetic and alternative research metrics company Altmetric, have joined forces to bring you a live infographic of the most discussed pieces of research relevant to manual/massage therapy each month. The latest month is viewable below. You can also view data previous months by registering an account below. We also do the same for sports medicine which you can find at this link.
Log in or register to view data from previous months.
Co-Kinetic and alternative research metrics company Altmetric, have joined forces to bring you a live infographic of the most discussed pieces of research relevant to sports medicine each month. The latest month is viewable below. You can also view data previous months by registering an account below. We also do the same for the topic of manual/massage therapy which you can find at this link.
Register or login to see data from previous months.
This article outlines example case studies of two client reward programmes, a ‘Refer a Friend’ programme and a ‘Request a Review’ programme. Each case study details how to choose your target audience, decide on your offer, present your offer, how to make sure it’s actionable and how to measure the outcome. It accompanies our article entitled ‘Reward Programmes for Therapists: From Planning to Implementation’ [insert link]. The full text of this article is available free of charge with your registered account. The template resources discussed in this specific article are available in the paid version and there is a full Reward Programme Implementation Kit, details of which can be found here [insert link to Implementation kit].
Resources included in the paid version of the article:
Putting big mouths and big ideas behind microphones. The Physio Matters Podcast delivers musculoskeletal and Sports Medicine information for those working in physiotherapy, sports therapy, sports rehabilitation, medicine and all divisions of the healthcare industry. The Physio Matters Podcast is a feature of Chews Health's third core value 'We Educate'. Episodes feature expert, honest advice, delivered directly to listeners at no cost.
Sports massage, sports performance, and injury prevention videos brought to you by Premax, the premium Australian skincare providers, is dedicated to helping people move better. We've compiled a few of the best here.
This buyers guide to massage couches has been written by one of our commercial partners, Physique. It asks key questions about what you need from your massage couch and outlines some important considerations about the type of couch that will best fit your needs. Not only is your choice of couch important for your clients but it's also an important part of keeping you fit and healthy and comfortable during your treatments, so its importance should not be underestimated. Because the article has been written by a company that sells couches, the links to the couches (and the offers that are described) are specific to that company, however regardless of who you purchase a couch with, the advice given about how to choose a couch, is still relevant. It is an excellent research for massage therapists in training or those who have recently qualified. It is available in full text with a free registered account (along with a 5% discount for registered users or 10% discount for full site subscribers should you wish to purchase any of the couches or related items - just click any link in the article to be taken to the Physique site where the discount will automatically be applied).
In line with our goal of saving you both time and money, here’s our pick of some of the best resources on social media published over the last couple of months.
This article gives step by step instructions for 5 things you can do (10 minutes per task) to significantly increase your Google visibility. This article is open access with a free registered account.
This is what you will achieve if you follow the steps in this article:
Follow the simple, step by step instructions contained in this article and start benefitting from harnessing the power of Google in your marketing efforts. I guarantee the simple steps outlined in this article will help you convert new customers as well as give your existing customers an even better experience.
This A4 printable, downloadble PDF leaflet explains why good hydration is important during sport and exercise. Great to hand out to clients or used as part of a lead generation strategy (more details in this open access article).
Want a branded version with your own logo and contact details? More details can be found here.
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