If you do these 13 tasks well, you will build a thriving therapy business, with a constant stream of fresh, new, cash paying clients, as well increasing loyalty among your existing clientele. Sound too good to be true? Well it isn’t – we’ve put it into practice and it works. For each task I will explain the rationale behind why each task appears in the list and, wherever possible, give you links to practical resources to enable you to implement them. Most of the tasks you should be able to do yourself, or with very minimal help. This article is fully open access.
Register below to gain access to the full digital version of the January 2017 issue of Co-Kinetic Journal. This issue includes our latest Top 10 Infographics, the well-known Journal Watch Reviews and articles on Heel... Read More
Each week Susan Findlay, the director of the North London School of Sports Massage (NLSSM) releases weekly videos giving advice and practical tips on massage therapy. We've compiled a few of the best here. They're... Read More
Co-Kinetic and alternative research metrics company Altmetric, have joined forces to bring you a live infographic of the most discussed pieces of research relevant to manual/massage therapy each month. The latest month is viewable below.... Read More
Co-Kinetic and alternative research metrics company Altmetric, have joined forces to bring you a live infographic of the most discussed pieces of research relevant to sports medicine each month. The latest month is viewable below. You can also view data previous months by registering an account below. We also do the same for the topic of manual/massage therapy which you can find at this link.
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This article outlines example case studies of two client reward programmes, a ‘Refer a Friend’ programme and a ‘Request a Review’ programme. Each case study details how to choose your target audience, decide on your offer, present your offer, how to make sure it’s actionable and how to measure the outcome. It accompanies our article entitled ‘Reward Programmes for Therapists: From Planning to Implementation’ [insert link]. The full text of this article is available free of charge with your registered account. The template resources discussed in this specific article are available in the paid version and there is a full Reward Programme Implementation Kit, details of which can be found here [insert link to Implementation kit].
Resources included in the paid version of the article:
Putting big mouths and big ideas behind microphones. The Physio Matters Podcast delivers musculoskeletal and Sports Medicine information for those working in physiotherapy, sports therapy, sports rehabilitation, medicine and all divisions of the healthcare industry. The Physio Matters Podcast is a feature of Chews Health's third core value 'We Educate'. Episodes feature expert, honest advice, delivered directly to listeners at no cost.
Sports massage, sports performance, and injury prevention videos brought to you by Premax, the premium Australian skincare providers, is dedicated to helping people move better. We've compiled a few of the best here.
This buyers guide to massage couches has been written by one of our commercial partners, Physique. It asks key questions about what you need from your massage couch and outlines some important considerations about the type of couch that will best fit your needs. Not only is your choice of couch important for your clients but it's also an important part of keeping you fit and healthy and comfortable during your treatments, so its importance should not be underestimated. Because the article has been written by a company that sells couches, the links to the couches (and the offers that are described) are specific to that company, however regardless of who you purchase a couch with, the advice given about how to choose a couch, is still relevant. It is an excellent research for massage therapists in training or those who have recently qualified. It is available in full text with a free registered account (along with a 5% discount for registered users or 10% discount for full site subscribers should you wish to purchase any of the couches or related items - just click any link in the article to be taken to the Physique site where the discount will automatically be applied).
In line with our goal of saving you both time and money, here’s our pick of some of the best resources on social media published over the last couple of months.
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