Membership packages, purchased on a regular recurring payment basis, are extremely valuable to all businesses at all times, but with the challenge presented by a situation like Covid-19, they can be the lifeline that makes the difference between a business surviving or not. This article details the advantages of creating recurring revenue streams and then goes into more detail about the sorts of packages you could create within a physical or manual therapy business. Login or register a free account below to read the open access article.
Too many people overcomplicate marketing. In reality, everything can be based around three principal pillars, which should combine to form a funnel of people who you intend to convert into paying customers. If you focus... Read More
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical and manual therapy. Register free below or sign in with an existing account, to access this... Read More
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of health and wellbeing. Register free below or sign in with an existing account, to access this beautifully... Read More
Rebrandable client resources specifically aimed to help people rehabilitate from Covid-19, including Recovering from Covid-19, Recovering From Deep Vein Thrombosis, Pulmonary Rehabilitation Following Covid-19, The PRAISE Tool for Measuring Pulmonary (Lung) Rehabilitation [Downloadable Patient Questionnaire] and How to Perform the 6-Minute Walk Test. Each leaflet is automatically rebranded if you have the branding upgrade. For more information about the branding upgrade click here. You can download all FIVE of these leaflets by logging in or registering a free account below (no subscription required).
These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical and manual therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required).
In this article I’m going to look at how you can use your physical and manual therapy skills to generate revenue online, and discuss briefly why I think this is business-critical. There is a very small amount of cross-over with my Covid Survival Strategies webinar, but most of the content of this article (and my new webinar) is fresh and better informed, as a result of having four months of hindsight, and not being in emergency survival mode! The key to business survival is diversity. It’s about spreading the risk so that not all our eggs are held in one basket, and we have only one source of income. To read this article in full, just login or register free below (no subscription required). To sign up to the webinar click/or visit this link (https://bit.ly/30J3dev).
Having read Part 1 of this article, you will be aware of the complex and varied nature of conditions that Covid-19 survivors might face. Reading this article will enable you to assess all the needs of your patients and to prepare individualised rehabilitation programmes. Additionally, advice and ideas are provided to allow you to decide how best to deliver these programmes, whether in person or online, to minimise any spread of infection. Login or register a free account below to read this article in full (no subscription required) and download the 5 accompanying patient advice leaflets on various aspects of Covid-19 recovery.
In the UK we have been living in lockdown since 23 March 2020 in response to the Covid-19 pandemic, which has killed hundreds of thousands of people – an almost science-fiction-style scenario. Even with this devastating death toll, many more people are experiencing the disease and surviving. As time goes on we are beginning to discover the complications that recovered patients – particularly those who have spent time in ICU – are living with. This article, Part 1, discusses the many manifestations of Covid-19 and Part 2 discusses how to structure a rehabilitation programme for Covid-19 survivors (and also includes printable, downloadable patient rehabilitation resources). For full free access to both articles (and patient resources), no subscription required, just login or register a free account below.
When I published the last issue of Co-Kinetic, we had just smacked headlong into the wall of Covid-19 and here we are three months later, a little battered and bruised, but hopefully having had the opportunity to take a good long look at our businesses and make some much-needed changes...
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of health and wellbeing. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required).
Posters, postcards and social media artwork you can use to say thank you to our amazing key workers. Have you got key worker clients? If so, why not get some of the postcards printed out to send them a personal thank you message. Print out the posters for your home or clinic and post the social media on your social networks.
Log in or register an account below, to download the files for free.
More info about how you can earn commission on any subscriptions generated by promoting free resources from Co-Kinetic like education-based webinars, free articles and patient leaflets.
While we’re all sick of hearing about coronavirus, the reality is that this is likely to an increase in cancellations and a decrease of new appointment bookings. This article is a highly practical guide containing a range of strategies you can employ to mitigate the effect of this drop in appointments on your business and your cashflow. In fact, you may also find some revenue-generation ideas which will help you to strengthen and grow your business going forward.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required).
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of massage and manual therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile.
If you’ve been following along with this series, then this is the article you’ve probably been waiting for. This is where we give you the numbers behind our Open Clinic event, show you just how effectively events like this can help to build your business, offer you some ideas of lessons we continue to learn every time we run these events, and, most importantly, where to start when it comes to organising your own Open Clinic event.
There are four articles that precede this one, which take you through the full planning, organisation and marketing of your event, you can find links to those articles in the Related Content box at the end of the article.
Register below for open access to the full article.
Social media. Some people love it, some people hate it and the rest of us tolerate it, mostly begrudgingly. However, as a small business owner you’d be a little bit mad to ‘diss’ it. You can also waste a huge amount of time on social media, and never get any kind of return on that investment. But you can avoid that by having a solid strategy. In this article, I’ll outline the strengths of having active social network pages but more importantly review what you can achieve for your business by having a good social media presence. I will look at the key objectives for healthcare-based businesses and explain what you should be prioritising and why. Lastly, I’ll answer some frequently asked questions such as which platforms should you be using, how many times a day should you be posting and whether or not you should you be spending time on more than one platform. We also cover some social media trends for 2020. Hold onto your horses....!
Login or register free below for full open access to this article.
Thank you. Your account has been created and you have now been logged in. We will send you an email so that you can set your password for future use.
Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
To access this new section, we need you to upgrade to add the Business Growth subscription to your account. (more details here).
Don't worry, it's RISK FREE. If you don't wish your subscription to continue after this time, simply cancel your Business Growth subscription before the trial expires and your original content subscription will continue as before.
