So, you’re publishing some great social media content onto your social networks, some of which (hopefully) are designed specifically to collect email leads in return for the downloading of a value-added piece of content. Everyone reading this article, will probably have a bunch of email leads of past and prospective customers, that aren’t currently being tapped to grow your business. Depending on the size of your list, this is potentially a big opportunity that can be mobilised quickly and easily. The question is how to convert these email leads into paying customers, a topic that I’ll explore in this article. I’ll explain a quick and easy way of doing this, and reveal why nurture emails have some hidden influences that make them such a powerful tool when you have this objective in mind. Register below to access the full text of this article free of charge.
Finding new customers is key to any business but properly retaining existing customers is arguably even more important otherwise all the marketing money spent on finding new customers is wasted. But what if we focused... Read More
If you do these 13 tasks well, you will build a thriving therapy business, with a constant stream of fresh, new, cash paying clients, as well increasing loyalty among your existing clientele. Sound too good... Read More
Register below to gain access to the full digital version of the January 2017 issue of Co-Kinetic Journal. This issue includes our latest Top 10 Infographics, the well-known Journal Watch Reviews and articles on Heel... Read More
Each week Susan Findlay, the director of the North London School of Sports Massage (NLSSM) releases weekly videos giving advice and practical tips on massage therapy. We've compiled a few of the best here. They're open access with a free registered account.
Co-Kinetic and alternative research metrics company Altmetric, have joined forces to bring you a live infographic of the most discussed pieces of research relevant to manual/massage therapy each month. The latest month is viewable below. You can also view data previous months by registering an account below. We also do the same for sports medicine which you can find at this link.
Log in or register to view data from previous months.
Co-Kinetic and alternative research metrics company Altmetric, have joined forces to bring you a live infographic of the most discussed pieces of research relevant to sports medicine each month. The latest month is viewable below. You can also view data previous months by registering an account below. We also do the same for the topic of manual/massage therapy which you can find at this link.
Register or login to see data from previous months.
This article outlines example case studies of two client reward programmes, a ‘Refer a Friend’ programme and a ‘Request a Review’ programme. Each case study details how to choose your target audience, decide on your offer, present your offer, how to make sure it’s actionable and how to measure the outcome. It accompanies our article entitled ‘Reward Programmes for Therapists: From Planning to Implementation’ [insert link]. The full text of this article is available free of charge with your registered account. The template resources discussed in this specific article are available in the paid version and there is a full Reward Programme Implementation Kit, details of which can be found here [insert link to Implementation kit].
Resources included in the paid version of the article:
Putting big mouths and big ideas behind microphones. The Physio Matters Podcast delivers musculoskeletal and Sports Medicine information for those working in physiotherapy, sports therapy, sports rehabilitation, medicine and all divisions of the healthcare industry. The Physio Matters Podcast is a feature of Chews Health's third core value 'We Educate'. Episodes feature expert, honest advice, delivered directly to listeners at no cost.
Sports massage, sports performance, and injury prevention videos brought to you by Premax, the premium Australian skincare providers, is dedicated to helping people move better. We've compiled a few of the best here.
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