An eye-catching and fun poster designed to look like an advent calendar with 25 ideas on how to have an eco-friendly Christmas this season. A great way to jazz up your clinic walls this festive season. Not only is it a great looking piece of artwork, but the information on the poster is also informative! Either print it out at home or in the office in A4 size or use the link to the Canva artwork to order professionally printed versions of the poster in A3, A2 or A1 sizes. It's very cool! Login, or register free below, to get access to the poster artwork.
This article is open access, just login or register below to access the full PDF version with associated resources.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical and manual therapy. Register free below or sign in with an existing account, to access this... Read More
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of health and wellbeing. Register free below or sign in with an existing account, to access this beautifully... Read More
This article focuses specifically on crunching your numbers and setting revenue targets for the conversion events you have planned. It breaks down all the numbers you need to know to plan and run an event as well as estimate revenue. It even includes an Event Sales Calculator, several planning worksheets and a cheatsheet detailing the types of events you can run, depending on how quickly you want to generate new revenue. The article is packed with practical information and is available in full for anyone with a free registered account.
If you already have an account on Co-Kinetic but can't remember your password, please just use the forgotten password link rather than creating a new account under a different address as this causes all sorts of confusion if you have an existing paid subscription, or you might consider one in the future.
This articles talks through a range of different opportunities and events you can run to help you convert prospects into paying clients for your physical or manual therapy business. The article is available in full by logging in or registering a free account below. If you already have an account on Co-Kinetic but can't remember your password, please just use the forgotten password link rather than creating a new account under a different address as this causes all sorts of confusion if you have an existing paid subscription, or you might consider one in the future.
In this article we'll look at three key elements of your physical therapy marketing strategy, being seen (ie. your website and social media profiles), being found through the search engines, and building an audience that you can galvanise into action when you need them. We also cover implementation tips telling you how to go about accomplishing the objectives we discuss. The article is available in full by logging in or registering for free below.
It’s easy for some (although admittedly not all), to brag about themselves and the services and products they offer, but there’s honestly no better way to build trust and demonstrate authenticity and validity than by using customer testimonials. This article discusses the evidence behind why testimonials and reviews can have such an impact both on your bottom line as well as the ability to be found, and then looks at some practical ways to implement what we discuss. Login or register a free account below to access the contents and key points that accompany the article.
Add some eye-catching flare to your working area. Varying sizes of artwork that you can use to decorate your clinic walls or working areas. The A4 sized posters are brandable within the Co-Kinetic site, or there are A3, A2 and A1 editable Canva templates which you can order for professional printing.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical and manual therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of health and wellbeing. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
This Compendium is both a marketing guide and a handbook helping you to get the very best value from your Co-Kinetic subscription as well as your marketing activities as a whole. It details a three-step marketing strategy, designed specifically to overcome the six biggest marketing obstacles that more than 1,500 physical and manual therapists have identified as holding them back from building thriving businesses. It’s also a long overdue, all-in-one-place outline of the full range of services at your disposal through the Co-Kinetic subscriptions – including several new features developed to help you adapt to the post-Covid business landscape. As well as detailed descriptions of everything available to you, you’ll find tips on how to use your social media, run successful live events, attract new customers with discount vouchers and more. You’ll also find handy marketing cheat sheets to help make sure you’re doing the right things at the right time. It’s our way of ensuring you’re getting the best value – and the most customers – from your Co-Kinetic resources as you look to build your business. It's fully-open access, all you need to do is log in with an existing login (no subscription required), or register free below to access it in full.
Many people are intimidated by marketing for the following reasons:
The goal of this issue of Co-Kinetic is to solve these four problems and bring some clarity to help you see the bigger picture of marketing. This in turn will make it clear which activities you need to focus on, and importantly why, while also demonstrating that it’s possible to implement an effective marketing plan with ZERO technology skills and without ever having to feel salesy. Register (or sign in) below to read this article without needing a subscription.
To recap, we’ve discussed the structure of a simple marketing funnel/customer journey, which is to make people aware of your business and ultimately lead them through to a purchase. We’ve also discussed a strategy that will allow you to do that in a way that fits with your professional integrity as a physical or manual therapist and that you can feel comfortable with (ie. it’s unsalsey). That strategy is referred to as ‘content marketing’, which involves distributing content that doesn’t explicitly promote your business, but stimulates interest in what you do and what you can offer, while at the same time adding value to your reader. The important thing to remember is that you must follow the funnel through and be thorough about doing each level because they interdepend and rely on each other. If you raise awareness of your business but then fail to nurture and engage those people, your leads will go cold and you effectively have to start from scratch again (which wastes the time and money you’ve invested so far). The good news is that as long as you’re consistently growing the audience you’re nurturing (ie. your email list) and you’re consistently and regularly performing the green nurture level, you can control the timing of your conversion layer. Register (or sign in) below to read this article without needing a subscription.
There’s no doubt that 2020 was a total ‘shocker’ of a year for most physical and manual therapists (and the first part of 2021 hasn’t been much better for many of us). Most of us got caught with our metaphorical pants down, or more politely put, ‘we were caught unawares’ by the onslaught of Covid. Register (or sign in) below to read this article without needing a subscription.
Social media. Some people love it, some people hate it and the rest of us tolerate it, mostly begrudgingly. If done badly, it can lead to a huge amount of wasted time, without any kind of return on that investment. That said, it also has many benefits and small businesses in particular can really benefit from a good social media page, you just need to make sure you're following a solid strategy.
In this article I’ll outline the strengths of having active social network pages but more importantly review what you can achieve for your business by having a good social media presence. I will look at the key objectives for healthcare-based businesses and explain what you should be prioritising and why. Lastly, I’ll answer some frequently asked questions such as which platforms should you be using, how many times a day should you be posting and whether or not you should you be spending time on more than one platform. We also cover some social media trends for 2020. Hold onto your horses....!
Login or register free below for full open access to this article.
We developed the Marketing Grader in 2017 as a means of delivering a free email course on marketing, specifically designed for physical and manual therapists. So far it has been completed by just over 1,500 therapists from all over the world. It consists of 20 yes/no questions designed to establish where you are with your current marketing and to help you to decide what actions you should prioritise, going forward, to give you the most time- and cost-effective ‘bang for your marketing buck’. The infographic we've produced from our results, reveals what physical and manual therapists are actually spending their time on. Unfortunately as you'll see, it's not the right stuff!
Register free or login below to see the full infographic.
Register (or sign in) below to access PDF versions of our Marketing Checklists for Physical Therapists, no subscription needed. This includes our Email Lead Collection and Email Nurture - Best Practice Checklist and our General Marketing Set-Up - Checklist In Priority Order.
Since 1999, we have been producing engaging, peer-reviewed educational content to help you as a practitioner stay clinically up-to-date. In the very first journal we published three photocopiable (well it was 1999!) peer-reviewed patient advice leaflets. In 2017, we took that considerably further, producing a whole range of ready-made, patient-facing marketing content for therapists. And that’s where things really took off. Register (or sign in) below to read this article without needing a subscription.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
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