In this article we look at some of the key factors that impact your marketing success, including the importance of building an audience and the value of investing in developing trust and engagement with that audience. We discuss strategies for turning a cold audience into a warm one, how to boost your open and click rates on your nurture emails, making sure you’re doing the right marketing activities at the right time, and the benefits of focusing on a niche to help you optimise the financial return on your patient-facing time and build a more stable and sustainable business. Register (or sign in) below to read this article without needing a subscription.
The fact that we are talking about how to survive recession for the second time in two years is a timely reminder that we must not take our clients or our businesses for granted. This... Read More
Once you’ve created a website for your clinic or business, it might be tempting to sit back and think “Job done!” and then wait for the patients to arrive. However, things are never quite that... Read More
I work with a LOT of physical and manual therapists to help them grow their businesses, and those businesses come in all shapes, forms and sizes. But the one success factor that stands head and... Read More
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical and manual therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical activity and diet. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
Let’s face it, we’ve been incredibly privileged as a generation that we haven’t had to deal with too much national or international threat to our livelihoods (unless of course you count the ongoing destruction of our environment). But let’s not beat about the bush, life is about to get much, much more expensive and running a business is going to get significantly harder, not just for months but potentially for years. Whether we like it or not, as business owners, we’re going to have to adapt. If we don’t, our businesses are going to die. And we need to take action quickly. One way or the other, a lot of businesses still won’t make it through. This article details some strategic decisions and actions that you can take now, to help your business make it through this latest financial challenge, that’s fast taking hold. The sooner you act, the better off both you and your business will be. Register (or sign in) below to read this article without needing a subscription.
Putting big mouths and big ideas behind microphones. The Physio Matters Podcast delivers musculoskeletal and Sports Medicine information for those working in physiotherapy, sports therapy, sports rehabilitation, medicine and all divisions of the healthcare industry. The Physio Matters Podcast is a feature of Chews Health's third core value 'We Educate'. Episodes feature expert, honest advice, delivered directly to listeners at no cost.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of health and wellbeing. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
Running a physical therapy business involves not only working on your patients but also working on your business. One of the key business activities is marketing, and many people avoid this because they don’t know what to do or where to start. This article has broken it down into simple, easy steps and shows you how to make the biggest impact for minimal time and budget, so that your business can be seen, found and heard. The article is available in full by logging in or registering for free below.
The Physio Matters Podcast brings you TPMP's Massage Matters.
The Massage Collective dive straight into the contemporary explanations for what is going on under the hands of the massage therapist during a treatment. Exploring our understanding of therapeutic touch on the nervous system and the resilience of body tissues to physical change by manual therapy, we also make sure that you end up with some key takeaways for clinical practice.
This article is open access, just login or register below to access the full PDF version with associated resources.
This article provides a detailed, step-by-step Playbook explaining how to use the resources included in the Post-Viral Fatigue Content Marketing Campaign to plan and implement a high-converting, new-customer-generating conversion event. Login or register a free account below to access the contents and key points that accompany the article.
This article focuses specifically on crunching your numbers and setting revenue targets for the conversion events you have planned. It breaks down all the numbers you need to know to plan and run an event as well as estimate revenue. It even includes an Event Sales Calculator, several planning worksheets and a cheatsheet detailing the types of events you can run, depending on how quickly you want to generate new revenue. The article is packed with practical information and is available in full for anyone with a free registered account.
If you already have an account on Co-Kinetic but can't remember your password, please just use the forgotten password link rather than creating a new account under a different address as this causes all sorts of confusion if you have an existing paid subscription, or you might consider one in the future.
This articles talks through a range of different opportunities and events you can run to help you convert prospects into paying clients for your physical or manual therapy business. The article is available in full by logging in or registering a free account below. If you already have an account on Co-Kinetic but can't remember your password, please just use the forgotten password link rather than creating a new account under a different address as this causes all sorts of confusion if you have an existing paid subscription, or you might consider one in the future.
It’s easy for some (although admittedly not all), to brag about themselves and the services and products they offer, but there’s honestly no better way to build trust and demonstrate authenticity and validity than by using customer testimonials. This article discusses the evidence behind why testimonials and reviews can have such an impact both on your bottom line as well as the ability to be found, and then looks at some practical ways to implement what we discuss. Login or register a free account below to access the contents and key points that accompany the article.
Add some eye-catching flare to your working area. Varying sizes of artwork that you can use to decorate your clinic walls or working areas. The A4 sized posters are brandable within the Co-Kinetic site, or there are A3, A2 and A1 editable Canva templates which you can order for professional printing.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
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