This article details four key marketing cornerstones that are fundamental to building a healthy business. It explains why each aspect is important, as well as how you can bring them to life in practical terms. It doesn’t matter if you’re not yet treating patients, in fact you can benefit particularly by following this advice, but equally if you are already treating patients, or even running an established clinic, the cornerstones remain the same, just their order of priority will change (which I’ve also detailed). I’ve tried to answer the marketing questions I’m most frequently asked by people at all stages of business. As with all my articles, it is packed with practical advice and links to outside resources which will help you to implement the advice, particularly if you are easily intimidated by technology. Register below for open access to the full article.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of massage and manual therapy. Register free below or sign in with an existing account, to access this... Read More
This article is the fourth in our series on how to run your own Open Clinic event. Most people attend these events because they want to try something out for free. However, the point of... Read More
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical therapy. Register free below or sign in with an existing account, to access this beautifully designed... Read More
Some super-quick example text you can use or adapt for your customer nurture emails. Register free below (or login with your existing account) to gain access.
This is the third part in a series of articles leading you step-by-step through how to run your own Open Clinic event and discusses a great strategy to use when you are paying for marketing so that you can maximise the return on your investment. It describes how to use Facebook Ads directed at your target audience, the use of a sign-up page and a thank you page, as well as providing you with all the support you need for their creation. Register below for open access to the full article.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of massage and manual therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required).
Do you know what content marketing is? Maybe you do, but, according to our survey results, the chances are you aren’t doing it. You should, though, because this is the side of marketing that lets you do what you do best: share your knowledge and enthusiasm of a subject you love, which will build trust with your audience who, in turn, will be more likely to become your clients when they decide that they need help from a physiotherapist. This article will show you the many different faces of content marketing and how it can be done quickly and easily.
This is a free video course giving you everything you need to know to be able to run lead-generating ads through Facebook to help build your email list ready for you to nurture and convert into paying customers. I show you to get your Facebook Pixel set up, explain the structure of a Facebook ad and then show you how to create your ads and target these ads to people based with specific interests and geographical locations. It has been created to help our marketing subscribers build their email lists using our Co-Kinetic marketing content (more info here) but it is also relevant even if you don't have access to that content. Register free below, or log in, to access the full video course.
Advertising through Facebook is probably the single most impactful marketing activity that you can pay for, to grow your business (possibly with the exception of search engine optimisation). This article explains how you can best use Facebook advertising, the steps you need to take to get started, and an accompanying step-by-step video course. Register free below (or log in if you already have an account) and you can access the article, short video course and other related resources.
Running an Open Clinic event can bring in many new clients if you get your marketing right. This article shares with you some of the most effective ways of doing this for free. Register below for open access to the full article.
Most therapy businesses are constantly looking for new or innovative ways to promote their business, and running an Open Clinic event is an AMAZING way to do it. These kind of events can come in all sorts of shapes and size; it could be just you, opening the doors to your home practice, inviting clients to a free talk, all the way up to collaborating with other practitioners in your area, making it a real Health & Wellness event, reaching as many new clients as possible. Typically it allows potential clients to visit your premises, try out some taster sessions, meet the practitioners and access some exclusive offers. In this series of articles, I’ll talk you through the 6 Step Blueprint for creating a successful Open Clinic event. Register below for open access to the full article.
21 pieces of social media (images and text) on the topic of physical activity, which you can post to Facebook or Twitter using our simple 4-step scheduling tool. Each piece of social media links to a email lead collection form where people can sign up to receive the resources. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes 10 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). All you need to do is schedule the social media to be sent to your social networks. Use the campaign to build your email list and build reputation and authority by publishing some super-helpful content to your social networks.
To try out a free campaign and see how it works, just login or register an account below and visit the Campaigns section in the My Account panel.
Here's how the team at Blizard Physiotherapy used the Don’t Run into Trouble Content Marketing campaign, included in the Co-Kinetic Marketing System, to generate £3,000 in sales, in just 6 hours of work. Discover step-by-step what they did, exactly how they did it, what they achieved and how they can double their sales next time. Just log in or enter your details below for full open access.
Thank you. Your account has been created and you have now been logged in. We will send you an email so that you can set your password for future use.
Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
To access this new section, we need you to upgrade to add the Business Growth subscription to your account. (more details here).
Don't worry, it's RISK FREE. If you don't wish your subscription to continue after this time, simply
cancel your Business Growth subscription before the trial expires and your original content
subscription will continue as before.