While we’re all sick of hearing about coronavirus, the reality is that this is likely to an increase in cancellations and a decrease of new appointment bookings. This article is a highly practical guide containing a range of strategies you can employ to mitigate the effect of this drop in appointments on your business and your cashflow. In fact, you may also find some revenue-generation ideas which will help you to strengthen and grow your business going forward.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical therapy. Register free below or sign in with an existing account, to access this beautifully designed... Read More
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of massage and manual therapy. Register free below or sign in with an existing account, to access this... Read More
If you’ve been following along with this series, then this is the article you’ve probably been waiting for. This is where we give you the numbers behind our Open Clinic event, show you just how... Read More
Social media. Some people love it, some people hate it and the rest of us tolerate it, mostly begrudgingly. However, as a small business owner you’d be a little bit mad to ‘diss’ it. You can also waste a huge amount of time on social media, and never get any kind of return on that investment. But you can avoid that by having a solid strategy. In this article, I’ll outline the strengths of having active social network pages but more importantly review what you can achieve for your business by having a good social media presence. I will look at the key objectives for healthcare-based businesses and explain what you should be prioritising and why. Lastly, I’ll answer some frequently asked questions such as which platforms should you be using, how many times a day should you be posting and whether or not you should you be spending time on more than one platform. We also cover some social media trends for 2020. Hold onto your horses....!
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Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of massage and manual therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required).
This article details four key marketing cornerstones that are fundamental to building a healthy business. It explains why each aspect is important, as well as how you can bring them to life in practical terms. It doesn’t matter if you’re not yet treating patients, in fact you can benefit particularly by following this advice, but equally if you are already treating patients, or even running an established clinic, the cornerstones remain the same, just their order of priority will change (which I’ve also detailed). I’ve tried to answer the marketing questions I’m most frequently asked by people at all stages of business. As with all my articles, it is packed with practical advice and links to outside resources which will help you to implement the advice, particularly if you are easily intimidated by technology. Register below for open access to the full article.
This article is the fourth in our series on how to run your own Open Clinic event. Most people attend these events because they want to try something out for free. However, the point of running an Open Clinic is to gain new, paying clients. This article shows you how to do this using a variety of time-limited offers. Register below for open access to the full article.
Some super-quick example text you can use or adapt for your customer nurture emails. Register free below (or login with your existing account) to gain access.
This is the third part in a series of articles leading you step-by-step through how to run your own Open Clinic event and discusses a great strategy to use when you are paying for marketing so that you can maximise the return on your investment. It describes how to use Facebook Ads directed at your target audience, the use of a sign-up page and a thank you page, as well as providing you with all the support you need for their creation. Register below for open access to the full article.
Do you know what content marketing is? Maybe you do, but, according to our survey results, the chances are you aren’t doing it. You should, though, because this is the side of marketing that lets you do what you do best: share your knowledge and enthusiasm of a subject you love, which will build trust with your audience who, in turn, will be more likely to become your clients when they decide that they need help from a physiotherapist. This article will show you the many different faces of content marketing and how it can be done quickly and easily.
This is a free video course giving you everything you need to know to be able to run lead-generating ads through Facebook to help build your email list ready for you to nurture and convert into paying customers. I show you to get your Facebook Pixel set up, explain the structure of a Facebook ad and then show you how to create your ads and target these ads to people based with specific interests and geographical locations. It has been created to help our marketing subscribers build their email lists using our Co-Kinetic marketing content (more info here) but it is also relevant even if you don't have access to that content. Register free below, or log in, to access the full video course.
Advertising through Facebook is probably the single most impactful marketing activity that you can pay for, to grow your business (possibly with the exception of search engine optimisation). This article explains how you can best use Facebook advertising, the steps you need to take to get started, and an accompanying step-by-step video course. Register free below (or log in if you already have an account) and you can access the article, short video course and other related resources.
Running an Open Clinic event can bring in many new clients if you get your marketing right. This article shares with you some of the most effective ways of doing this for free. Register below for open access to the full article.
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