Reward programmes, such as loyalty schemes and referral programmes, are one of the easiest ways to grow your therapy business with relatively little cost. Both involve rewarding customers for buying services. This article contains all the information you need to decide which type of reward programme you should run, explains which customers to target, offers advice on how to set up your reward programme, what to measure to track success, what incentives you could offer as part of the scheme and a step-by-step guide on how to implement the programme. All the resources required to implement any of the campaigns mentioned in this article are also available here.
Our Ready-Made Marketing Campaign Kits for Therapists includes:
Our Ready-Made Marketing Campaign Kits for Therapists include literally everything you need to run a marketing campaign both physically and online on both your website and through social media. There are two different types of... Read More
Our Partner directory gives you the opportunity to offer both ongoing discounts as well as special monthly offers to visitors to the Co-Kinetic site. We will promote these offers by email to our 12,000 active... Read More
With over 13 million of our patient information leaflets already distributed, we thought it was time to make this vital resource available through the Co-Kinetic site.
All our patient information leaflets are now available to... Read More
This post explains the best way to obtain a payment history with VAT breakdown for your subscription.
This article, along with the checklist provided, will help you to diagnose the state of your financial health. The suggested resources, as well as the basic budget spreadsheet and key points will enable you to design a personalised financial rehabilitation plan, allowing you to realise your business aims, maximise your financial potential and complete your tax return with time efficiency and confidence. The article has been written specifically with the physical and manual therapist in mind by a fellow manual therapist who is also a qualified accountant and holds a Masters degree in commerce.
In line with our goal of saving you both time and money, here’s our pick of some of the best resources on social media published over the last couple of months.
Co-Kinetic has become an increasingly popular resource for students studying physical and manual therapy degrees so we've recently significantly upgraded the way these 'institution' subscriptions work to give students access to all the same features that our individual subscribers benefit from including the certificated quizzes and monthly learning statements.
Earn advertising credits, use our resources in your training courses or work with us to build elearning quizzes to support your course work...these are just a few of the ways we can work together. Read on for more.
A graphic visualisation of just how well Team GB performed across the board at Rio 2016. Of the 25 sports that we participated in we made the podium for 76% of those. The infographic also looks at the role of investment in our success with some eye-watering numbers that will make for an interesting 'water cooler' chat on Monday morning :-)
Why is elasticity so crucial to our health and resilience? What exactly do we mean by elasticity and how does it relate to Biotensegrity? What specific values does this context bring to the body work table or the movement classroom?
As Fascia Research expands, so the technology to understand its characteristics and behaviours in our moving bodies is becoming more refined. It is changing the perspective of how we see and assess the body holistically and, in particular, the value we place on elasticity as a component of adaptability and resilience. New models and metaphors, such as biotensegrity, explain movement and our responses to intervention in new ways. This is valuable, even crucial knowledge for all movement and manual practitioners in the fields of health and human performance. Using the theme of biotensegrity and recognising its range of applications, will provide insight into the value of all different kinds of intervention from a variety of modalities.
To view webinar trailer simply click Biotensegrity: A Balance of Forces - Trailer [Video] under the Media Contents section on the right hand side of your screen. The full length webinar is 1 hour 58 minutes.
With the Rio Olympics now upon us and Rio being one of the major transmission zones of Zika, we’ve put together a short document outlining key points for medical professionals with some links to live updating documents to help you keep on top of what you need to know.
This article outlines how you can sell your content and promote your profile by publishing content through Co-Kinetic. We outline who would be well suited to a content partnership, what our content platform offers, how it works financially, how it works technically and what the benefits are of entering into a content partnership with us. There are also some FAQs at the end of the article as well as some next steps advice. If your content is ideally suited to physical therapists and massage practitioners then we should have a good fit.
All of your Co-Kinetic questions answered. Includes an overview of Co-Kinetic content and readership, subscription options and how it works, forever discounts, cancelling or changing subscriptions and our mobile app.
Not only does this article outline the 10 essential elements for a therapy website home page but it also outlines exactly how to put that advice into practice. This article is packed with tips including how to get cheap logos designed, find high quality royalty free images for your marketing and website needs, identify the main features and benefits of your business and communicate them clearly for prospective clients, offer downloads on your website, capture leads of potential new clients and loads more! The full text is open access.
The goal of our new Business Development for Physical Therapists category, which we’ve called the LEAN Therapist, is to give you advice and resources to help you start or build your own business or self employed career. Through this business development section which is written specifically for physical therapists and massage therapists, we’ll give you practical tools to help you build and run an efficient and effective business, guided by the principle of "less is more", informed by structured analysis of data, and wherever possible automated.
This article is a must-read for anyone wanting to contribute content to the Co-Kinetic website.
This short article summarises what kind of content you will find on the Co-Kinetic site and how to get the most out of our resources.
Give your colleague a "forever" discount on their new subscription and stand a chance of winning some fantastic prizes from Co-Kinetic and our partners.
Learn more about our Co-Kinetic affiliate programme.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
To access this new section, we need you to upgrade to add the Business Growth subscription to your account. (more details here).
Don't worry, it's RISK FREE. If you don't wish your subscription to continue after this time, simply
cancel your Business Growth subscription before the trial expires and your original content
subscription will continue as before.