This article outlines a three-level marketing strategy and explains how to the content included in each Co-Kinetic marketing campaign under each level, to help you grow your business. Follow the full strategy through and you WILL grow your business quickly and effectively.
This article explains each type of content included in our marketing kits, and how you can use each element to build your business. It covers how to use the social media content, video content, blog... Read More
This post explains step by step how to schedule the posting of your social media posts from the Co-Kinetic platform onto your Facebook and Twitter pages. It also includes some advanced 'power' tips, some troubleshooting... Read More
This post tells you everything you need to know about using the Co-Kinetic Marketing System to post our ready-made social media to Facebook.
Are you struggling with low engagement on your Facebook posts AND/OR worried you're going to 'bombard' your followers with too much stuff if you start posting to Facebook regularly, then this article is for you. We'll explain why it's so hard to get people to engage with your posts, why it's virtually impossible for you to 'bombard' your page followers and how to optimise your postings to give you the best chance to get them in front of as many people as possible.
In this article I explain why you’re doomed to failure if you don’t have a marketing strategy, why most marketing efforts fail and why narrowing your focus can give you the much needed advantage as well as helping you to save time and resources. I'll explain how to identify patients who are most likely ‘convert’ to paying customers, and describe in detail a tried and tested strategy that 1000s of practitioners around the world are using to build their businesses right now. If you subscribe to our marketing content, we also provide you with EVERY piece of marketing material you need to run a new campaign, every month, following this same strategy.
FULLY OPEN ACCESS: After speaking to nearly 1,000 physical therapists in 2017, it's clear that it’s getting harder and harder to build a successful business. There’s a lot of competition and so much existing marketing noise. Plus as a profession we hate selling ourselves. In this article I'll talk you through a great strategy for doing this without ever feeling awkward or uncomfortable. I'll show you ways to increase traffic to your website, build engaging social networks, establish and grow your authority and credibility, expand your marketing reach, and find new customers as well as strengthen relationships with your existing ones. Plus if you take our Marketing Grader questionnaire (which takes no more than 3 minutes), you'll receive a customised series of emails personalised to your marketing situation showing you exactly where you can best prioritise your marketing efforts (and you'll be invited to join our closed Facebook Group Business Success for Therapists).
The latest infographic created by Co-Kinetic for the Don't Run into Trouble Content Marketing Campaign for Therapists. You can check it out in full here - OPEN ACCESS.
The latest infographic created by Co-Kinetic for the Tennis Injury Content Marketing Campaign for Therapists. You can check it out in full here - OPEN ACCESS.
Mentoring: Arguably the Best Shortcut to Business Success [Article]One of the biggest problems we face as therapists, is that we often work in isolation, we get little or no training in business or marketing and we only earn money when we treat clients. But running a business, as you’ve probably discovered by now, is not for the faint-hearted. This article explores how you can use mentoring to help you avoid costly mistakes, save you time, save you money, ensure you’re focusing on what’s important and outsourcing the things you don’t enjoy or don’t do well. Equally importantly it can significantly reduce your sense of professional isolation and offer a supportive and nurturing network that will help you to thrive and dramatically increase your chance of achieving your professional (and possibly also personal) goals.
So, you’re publishing some great social media content onto your social networks, some of which (hopefully) is designed specifically to collect email leads in return for the downloading of a value-added piece of content. Everyone reading this article, will probably have a bunch of email leads of past and prospective customers, that aren’t currently being tapped to grow your business. Depending on the size of your list, this is a significant opportunity that can be mobilised quickly and easily.
The question is how can you convert these email leads into paying customers most quickly, efficiently and easily. And how can you employ research findings around the topic of influence and persuasion to facilitate the process? This is exactly what this article will explain. I'll show you why nurture emails have some hidden influences that can make them the most powerful tool in your marketing (read relationship-building) toolbox and I'll show you practical ways you can do this.
I'll also give you 5 stunning, interactive resources you can start sending to your clients today.
Register below to access the full text of this article free of charge.
Spending money on marketing is great for generating new customers. But what if there were a few simple and perfectly ethical things you could do right now, to make more out of your existing clients, while at the same time providing a better service? In this article, we outline 5 key performance indicators you should be tracking to ensure you’re getting the most out of your business, as well as 5 simple but surprisingly effective ways you can plug unnecessarily lost revenue, and add more profit to the bottom line.
Follow the simple steps in this post, to enable everyone to see your Co-Kinetic social media content on Facebook (by default Facebook only allows us to post to your friends, you have to choose to post the posts publicly (so people who aren't friends of your page can see them). Until you do this step, your posts will only be seen by your Facebook Friends. This step shows you how to make the Co-Kinetic content public, increasing the number of people who see the posts and therefore increasing lead collection and engagement on your social network.
Here you'll find all the most commonly asked questions about buying access to, and using the Co-Kinetic Marketing Platform. This post is a work in progress and we'll be adding new questions as they arise.
In this post we answer all your questions about how the billing works for the Co-Kinetic Business Growth content and platform including which subscriptions qualify for access, who needs to upgrade, how to cancel, how to upgrade etc.
This short article explains what Your Personal Lead Collection URL is, and how you can put it to good use for collecting leads from your marketing campaigns. This is the secret weapon that you should link to whenever and from wherever you can, and at all times! It's the beginning point of the strategy in your marketing, the way to grow your email newsletter list and the ultimate key to generating new customers from your marketing efforts.
We have moved our digital issues to the website Issuu.com - this article explains how you can access the journals in full through the Issuu website and mobile app. Great if you're travelling and want offline access to the journal.
How to connect your Mailchimp account to the Co-Kinetic Marketing Platform so that leads collected from your social media posts are sent directly into your own Mailchimp account.
How to find your Google Analytics Tracking ID so you can add it to the Co-Kinetic site and track visits and interactions with your email collection web page (lead capture/landing page) that we create on your behalf.
What the Facebook Pixel is, how it works, what you can do with it and how to add it to the Co-Kinetic Marketing Platform to give you a power trick to super-charge your marketing efforts.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
To access this new section, we need you to upgrade to add the Business Growth subscription to your account. (more details here).
Don't worry, it's RISK FREE. If you don't wish your subscription to continue after this time, simply
cancel your Business Growth subscription before the trial expires and your original content
subscription will continue as before.