One of the best ways of bringing in new paying customers, is to offer ‘try before you buy’ or ‘conversion’ events. These could involve anything from a free consultation, assessment, open day, treatment or education event. Your imagination is your only limit. There are SO many advantages to these ‘open’ events, it’s hard to imagine why anyone wouldn’t embrace them, but some people are vehemently opposed to them because they feel it devalues their expertise. In this article, I’m review some of the biggest advantages and leave it to you to decide whether they can work for you. This article is fully OPEN ACCESS.
The latest infographic that we created for the Headache Strategies Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
Check out the stunning infographic that we created for the Golf Injury Content Marketing Campaign for Therapists. It's OPEN ACCESS.
Ethically retaining more customers can have a major impact on not only your business, but your effectiveness as a therapist. This article explains why it's so key both personally and professionally. Check it out in... Read More
The Co-Kinetic Marketing System: is a package of content and technology, built on a proven marketing strategy, which is specifically designed to help physical therapists attract more clients, and grow their businesses. It is a bit like a fajita kit with all the ingredients, cooking utensils and the oven included too! The Blueprint: has been put together to support subscribers using the Co-Kinetic Marketing System. However, it also outlines a proven marketing strategy that can be used by anyone to win new clients, and it explains in practical terms how to implement this strategy, step-by- step. It's available as an OPEN ACCESS article and interactive resource.
Being able to create simple web forms is an extremely useful skill to have, especially when you want to collect sign ups to an event you're running, such as a "conversion" event based off a marketing campaign. This article includes a bunch of ideas on how you can do this simply and easily.
The latest infographic that we created for the "Power of Massage" Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
We had some fun with our latest issue of the Co-Kinetic Journal - July 2018 [OPEN ACCESS].
The latest infographic created by Co-Kinetic for the Tennis Injury Content Marketing Campaign for Therapists. You can check it out in full here - OPEN ACCESS.
Catch up on this quarter's essential massage therapy research. Our Massage Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most popular sections of content aimed at saving you time and money not having to trawl the research journals!
Register (or sign in) below to read three of the best research stories in this quarter's roundup without needing a subscription.
The latest infographic that we created for the Football Injury Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
The latest infographic created by Co-Kinetic for the Soccer Injury Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
Email list-building is everything to your business. And if it’s not, it should be. In fact, if you’re interested in conversions and business growth in general, the number one thing you should be working on right now is how to grow your email list.
Why? Because email is almost universally used. It’s more popular than social media for communication, it gets far more conversions than any other platform and it’s a direct line to your audience that works, especially when you have warm, engaged, interested readers. We've put together 25 proven ways, with detailed implementation guidance, on not only how to grow your email list fast but also how to convert these readers into paying customers. We've got some real gems for you [OPEN ACCESS].
Each one of these marketing mistakes at the very least will cost us money as well as time, combine several together and you have a recipe for marketing disaster and yet each one can be avoided when you know what to look for. This article not only discusses each of the mistakes but provides practical advice on how to address them head on and give yourself the opportunity to not only succeed with your marketing, but also how to turn it into something you can actually enjoy. The article is fully OPEN ACCESS (no registration required).
Discover how to utilise some powerful, but super-simple techniques to:
This is a truly unique and interactive video series, delivered by five practitioners, which EVERY therapist, in fact every business owner, can use to not only generate more clients, but to give them the customer journey of a life-time which will turn them into your most powerful business assets.
Having a spring clean of your email list (as those of us in Europe have more or less been forced to do) actually brings with it many not-so obvious benefits. Everyone knows that better email engagement is good news but this article reveals a whole load of other benefits that can have a significant impact on your business bottom line.
Worried that you'll never be able to collect leads again or not sure where to start, what to do or even what you're allowed to do?
This presentation will explain how to stay on the right side of the law and how you can use one particular smart marketing strategy to rebuild your GDPR-decimated email newsletter lists.
This article reveals how much extra profit you can add to your business bottom line while also adding value to your customers and providing a better service. If you're not selling stock already, this article can help.
The latest infographic created by Co-Kinetic for the Cycling Injuries Content Marketing Campaign for Therapists. You can check it out in full here - OPEN ACCESS.
Discover how to bring 35 brand new clients through your door, in less than 6 days worth of ad spend, and at a cost of just £5.02 per client. In fact, we brought 18 of these clients in at just £2.76 each. This case study explains exactly how we did this and you can even download the swipe file containing the exact artwork, ad text and everything we used to make this happen.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
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