How to Create a Simple Web Form to Collect Event Sign Ups

Being able to create simple web forms is an extremely useful skill to have, especially when you want to collect sign ups to an event you're running, such as a "conversion" event based off a marketing campaign. This article includes a bunch of ideas on how you can do this simply and easily.

The Power of Massage in Numbers [Infographic]

The latest infographic that we created for the "Power of Massage" Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.

Interactive Overview of the Co-Kinetic Journal - July 2018 [Infographic]

We had some fun with our latest issue of the Co-Kinetic Journal - July 2018 [OPEN ACCESS].

Tennis Injuries by Numbers Infographic

The latest infographic created by Co-Kinetic for the Tennis Injury Content Marketing Campaign for Therapists. You can check it out in full here - OPEN ACCESS.

Massage Therapy Journal Watch - July 2018 [Article]

Catch up on this quarter's essential massage therapy research. Our Massage Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most popular sections of content aimed at saving you time and money not having to trawl the research journals!

Register (or sign in) below to read three of the best research stories in this quarter's roundup without needing a subscription.

Football Injuries in Numbers Infographic

The latest infographic that we created for the Football Injury Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.

Soccer Injuries in Numbers Infographic

The latest infographic created by Co-Kinetic for the Soccer Injury Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.

25 Ways To Grow Your (GDPR-Decimated) Email List [Article]

Email list-building is everything to your business. And if it’s not, it should be. In fact, if you’re interested in conversions and business growth in general, the number one thing you should be working on right now is how to grow your email list.

Why? Because email is almost universally used. It’s more popular than social media for communication, it gets far more conversions than any other platform and it’s a direct line to your audience that works, especially when you have engaged, interested readers. We've put together 25 proven ways, with detailed implementation guidance, on not only how to grow your email list fast but also how to convert these readers into paying customers. We've got some real gems for you [OPEN ACCESS].

The 10 Biggest Marketing Mistakes and How to Avoid Them [Article]

Each one of these marketing mistakes at the very least will cost us money as well as time, combine several together and you have a recipe for marketing disaster and yet each one can be avoided when you know what to look for. This article not only discusses each of the mistakes but provides practical advice on how to address them head on and give yourself the opportunity to not only succeed with your marketing, but also how to turn it into something you can actually enjoy. The article is fully OPEN ACCESS (no registration required).

Five Go On a Patient Journey: Practical Advice for Building Your Business Through the Customer Journey [Video Presentations]

Discover how to utilise some powerful, but super-simple techniques to:

• Get yourself in front of AND collect new leads of prospective patients
• Take these 'leads' on a journey of discovery that will result in them becoming paying clients
• And then inspire them to become your greatest source of new business.

This is a truly unique and interactive video series, delivered by five practitioners, which EVERY therapist, in fact every business owner, can use to not only generate more clients, but to give them the customer journey of a life-time which will turn them into your most powerful business assets.

Why GDPR is Actually a Blessing in Disguise

Having a spring clean of your email list (as those of us in Europe have been forced to do) actually brings with it many not-so obvious benefits. Everyone knows that better email engagement is good news but this article reveals a whole load of other benefits that can have a significant impact on your business bottom line.

GDPR and Marketing: A Therapist's Guide to The Good, The Bad and The Nurturing [Video presentation]

Worried that you'll never be able to collect leads again or not sure where to start, what to do or even what you're allowed to do?

This presentation will explain how to stay on the right side of the law and how you can use one particular smart marketing strategy to rebuild your GDPR-decimated email newsletter lists.

Boost your Business Bottom Line with Stock Sales [Article]

This article reveals how much extra profit you can add to your business bottom line while also adding value to your customers and providing a better service. If you're not selling stock already, this article can help.

Cycling Injuries in Numbers [Infographic]

The latest infographic created by Co-Kinetic for the Cycling Injuries Content Marketing Campaign for Therapists. You can check it out in full here - OPEN ACCESS.

Facebook Ad Case Study 1: Free Gait Assessment Promotion

Discover how to bring 35 brand new clients through your door, in less than 6 days worth of ad spend, and at a cost of just £5.02 per client. In fact, we brought 18 of these clients in at just £2.76 each. This case study explains exactly how we did this and you can even download the swipe file containing the exact artwork, ad text and everything we used to make this happen.

Is Your Facebook Page Officially Dead? [Article]

Recent changes by Facebook have significantly reduced the power of pages for promoting your business. However, all is not lost. Facebook still represents an enormous business growth opportunity. This article explores why this is, and how it can be utilised to grow your business in 2018.