Social media. Some people love it, some people hate it and the rest of us tolerate it, mostly begrudgingly. However, as a small business owner you’d be a little bit mad to ‘diss’ it. You can also waste a huge amount of time on social media, and never get any kind of return on that investment. But you can avoid that by having a solid strategy. In this article, I’ll outline the strengths of having active social network pages but more importantly review what you can achieve for your business by having a good social media presence. I will look at the key objectives for healthcare-based businesses and explain what you should be prioritising and why. Lastly, I’ll answer some frequently asked questions such as which platforms should you be using, how many times a day should you be posting and whether or not you should you be spending time on more than one platform. We also cover some social media trends for 2020. Hold onto your horses....!
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The latest infographic that we created for the Happy Holidays Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
This article details four key marketing cornerstones that are fundamental to building a healthy business. It explains why each aspect is important, as well as how you can bring them to life in practical terms.... Read More
Watch this short video to show you how add Share Links to our patient leaflets, in your emails to your patients, and how to print and download the PDF versions (as well as add your... Read More
Watch this short 5 minute video to show you how to get started with (and get the most out of) your Co-Kinetic Clinical Education subscription.
The latest infographic that we created for the Rugby Injuries Done-for-You Social Media and the Full Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
A series of short videos to help you get started with your Done For You Social Media subscription. If you have a Full Site subscription, there is a different Getting Started article which you can find here.
Twenty one years ago I abandoned my life as a physiotherapist to publish an educational journal for medical professionals working in the treatment and rehabilitation of musculoskeletal injury. The first issue went out during The All England Tennis Championships (Wimbledon). As a once relatively committed player, it seemed fitting. And was the sole reason why Steffi Graf graced my first ever cover. Twenty years on, much has changed, but in ways very little has changed. The ethos of the journal, was and always has been to save you time. If you're interested in the business journey Co-Kinetic and I have taken, and the lessons I've learnt in the process, then keep reading....
A quick reference list of leaflets, newsletters and exercise sheets that you can rebrand, sorted in alphabetical order.
The latest infographic that we created for the Hip Replacement Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
Do you know what content marketing is? Maybe you do, but, according to our survey results, the chances are you aren’t doing it. You should, though, because this is the side of marketing that lets you do what you do best: share your knowledge and enthusiasm of a subject you love, which will build trust with your audience who, in turn, will be more likely to become your clients when they decide that they need help from a physiotherapist. This article will show you the many different faces of content marketing and how it can be done quickly and easily.
I can't remember what I've added or changed from one day to the next, which means it's totally impossible for you to know, let alone remember. So this article logs all content updates (including new or updated content) along with developments to the technology to bring you more features. Enjoy :-)
Welcome to the most awesome subscription that any physical or manual therapists could hope for :-) This piece of content will show you how to get the most out of it, with direct links to supporting documents.
Watch this short 5 minute video to show you how to get started with (and get the most out of) your Co-Kinetic Physical Therapy subscription.
Watch this short 5 minute video to show you how to get started with (and get the most out of) your Co-Kinetic Massage Therapy subscription.
The latest infographic that we created for the Mastering Chronic Pain Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
The latest infographic that we created for the Healthier Workplaces Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
This help post explains how to use the branding upgrade feature to add your brand and contact details to our brandable content. For more information about this feature, click here. Or to learn how to set up your details if you have already purchased the upgrade, continue on with this article.
One of the best ways of bringing in new paying customers, is to offer ‘try before you buy’ or ‘conversion’ events. These could involve anything from a free consultation, assessment, open day, treatment or education event. Your imagination is your only limit. There are SO many advantages to these ‘open’ events, it’s hard to imagine why anyone wouldn’t embrace them, but some people are vehemently opposed to them because they feel it devalues their expertise. In this article, I’m review some of the biggest advantages and leave it to you to decide whether they can work for you. This article is fully OPEN ACCESS.
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