A summary list of all the new content published to date in 2021, organised by subscription, with links directly to each piece of content. It also includes a link to all content published that can be accessed without a subscription as well as developments and features added to the Co-Kinetic platform this year.
This article is open access, just login or register below to access the full PDF version with associated resources.
As usual masses to announce: Random Acts of Kindness Social Media campaign; Positive Pregnancy Patient Information Resources, Social Media campaign and Full Site Content Marketing Campaign; not to mention the epic April Journal, which is... Read More
Social media. Some people love it, some people hate it and the rest of us tolerate it, mostly begrudgingly. If done badly, it can lead to a huge amount of wasted time, without any kind... Read More
New this month is the January issue of the Co-Kinetic journal, four new gift voucher campaigns (themed on the Jan Sales, Winter Blues and Valentine's Day) and a quick reminder about some previously published content that could be useful to you at this time of year.
In 2020 the arrival of the Covid-19 pandemic has meant that all therapists have had to adapt to survive. These times, although tough, have also been the push to create better solutions. This article shows how, with the right mix of inspiration, advice, connections, courage and serendipity, adapting can lead not only to a business surviving but a new business being created and flourishing. Login or register a free account below to access the article.
A roundup of all the content published in the last month on Co-Kinetic and designed to help you market and promote your business in a completely unsalesy way. This includes two Christmas-Themed Marketing Campaigns featuring ready-to-go social media, pre-loaded into our simple 4 step social media scheduling tool within Co-Kinetic. There are also nurture emails, educational webinar presentations, blog posts, email lead collection pages and much more.
More info about how you can earn commission on any subscriptions generated by promoting free resources from Co-Kinetic like education-based webinars, free articles and patient leaflets.
The latest infographic that we created for the Happy Holidays Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
This article details four key marketing cornerstones that are fundamental to building a healthy business. It explains why each aspect is important, as well as how you can bring them to life in practical terms. It doesn’t matter if you’re not yet treating patients, in fact you can benefit particularly by following this advice, but equally if you are already treating patients, or even running an established clinic, the cornerstones remain the same, just their order of priority will change (which I’ve also detailed). I’ve tried to answer the marketing questions I’m most frequently asked by people at all stages of business. As with all my articles, it is packed with practical advice and links to outside resources which will help you to implement the advice, particularly if you are easily intimidated by technology. Register below for open access to the full article.
Here's how to get started with your Patient Information Resources subscription including how to use the share links, share the resources on your social network and how to print and download the PDF versions (and add your branding).
Watch this short 5 minute video to show you how to get started with (and get the most out of) your Co-Kinetic Clinical Education subscription.
The latest infographic that we created for the Rugby Injuries Done-for-You Social Media and the Full Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
Here's how to get started with your new Social Media and Lead Collection subscription.
Twenty one years ago I abandoned my life as a physiotherapist to publish an educational journal for medical professionals working in the treatment and rehabilitation of musculoskeletal injury. The first issue went out during The All England Tennis Championships (Wimbledon). As a once relatively committed player, it seemed fitting. And was the sole reason why Steffi Graf graced my first ever cover. Twenty years on, much has changed, but in ways very little has changed. The ethos of the journal, was and always has been to save you time. If you're interested in the business journey Co-Kinetic and I have taken, and the lessons I've learnt in the process, then keep reading....
A quick reference list of leaflets, newsletters and exercise sheets that you can rebrand, sorted in alphabetical order.
The latest infographic that we created for the Hip Replacement Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
Do you know what content marketing is? Maybe you do, but, according to our survey results, the chances are you aren’t doing it. You should, though, because this is the side of marketing that lets you do what you do best: share your knowledge and enthusiasm of a subject you love, which will build trust with your audience who, in turn, will be more likely to become your clients when they decide that they need help from a physiotherapist. This article will show you the many different faces of content marketing and how it can be done quickly and easily.
I can't remember what I've added or changed from one day to the next, which means it's totally impossible for you to know, let alone remember. So this article logs all content updates (including new or updated content) along with developments to the technology to bring you more features. Enjoy :-)
Here's how to get started with your new Full Site subscription. You're going to love this :-)
Thank you. Your account has been created and you have now been logged in. We will send you an email so that you can set your password for future use.
Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
To access this new section, we need you to upgrade to add the Business Growth subscription to your account. (more details here).
Don't worry, it's RISK FREE. If you don't wish your subscription to continue after this time, simply
cancel your Business Growth subscription before the trial expires and your original content
subscription will continue as before.