One of the best ways of bringing in new paying customers, is to offer ‘try before you buy’ or ‘conversion’ events. These could involve anything from a free consultation, assessment, open day, treatment or education event. Your imagination is your only limit. There are SO many advantages to these ‘open’ events, it’s hard to imagine why anyone wouldn’t embrace them, but some people are vehemently opposed to them because they feel it devalues their expertise. In this article, I’m review some of the biggest advantages and leave it to you to decide whether they can work for you. This article is fully OPEN ACCESS.
- Marketing Know-How |Co-Kinetic Journal January 2019 (Issue 79) [Group of articles]
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