This article details four key marketing cornerstones that are fundamental to building a healthy business. It explains why each aspect is important, as well as how you can bring them to life in practical terms. It doesn’t matter if you’re not yet treating patients, in fact you can benefit particularly by following this advice, but equally if you are already treating patients, or even running an established clinic, the cornerstones remain the same, just their order of priority will change (which I’ve also detailed). I’ve tried to answer the marketing questions I’m most frequently asked by people at all stages of business. As with all my articles, it is packed with practical advice and links to outside resources which will help you to implement the advice, particularly if you are easily intimidated by technology. Register below for open access to the full article.
Watch this short video to show you how add Share Links to our patient leaflets, in your emails to your patients, and how to print and download the PDF versions (as well as add your... Read More
Watch this short 5 minute video to show you how to get started with (and get the most out of) your Co-Kinetic Clinical Education subscription.
The latest infographic that we created for the Rugby Injuries Done-for-You Social Media and the Full Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
This is a short article with videos that helps you get started with your Done For You Social Media subscription. If you have a Full Site subscription, there is a different Getting Started article which you can find here.
Twenty one years ago I abandoned my life as a physiotherapist to publish an educational journal for medical professionals working in the treatment and rehabilitation of musculoskeletal injury. The first issue went out during The All England Tennis Championships (Wimbledon). As a once relatively committed player, it seemed fitting. And was the sole reason why Steffi Graf graced my first ever cover. Twenty years on, much has changed, but in ways very little has changed. The ethos of the journal, was and always has been to save you time. If you're interested in the business journey Co-Kinetic and I have taken, and the lessons I've learnt in the process, then keep reading....
A quick reference list of leaflets, newsletters and exercise sheets that you can rebrand, sorted in alphabetical order.
The latest infographic that we created for the Hip Replacement Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
Do you know what content marketing is? Maybe you do, but, according to our survey results, the chances are you aren’t doing it. You should, though, because this is the side of marketing that lets you do what you do best: share your knowledge and enthusiasm of a subject you love, which will build trust with your audience who, in turn, will be more likely to become your clients when they decide that they need help from a physiotherapist. This article will show you the many different faces of content marketing and how it can be done quickly and easily.
I can't remember what I've added or changed from one day to the next, which means it's totally impossible for you to know, let alone remember. So this article logs all content updates (including new or updated content) along with developments to the technology to bring you more features. Enjoy :-)
Welcome to the most awesome subscription that any physical or manual therapists could hope for :-) This piece of content will show you how to get the most out of it, with direct links to supporting documents.
Watch this short 5 minute video to show you how to get started with (and get the most out of) your Co-Kinetic Physical Therapy subscription.
Watch this short 5 minute video to show you how to get started with (and get the most out of) your Co-Kinetic Massage Therapy subscription.
The latest infographic that we created for the Mastering Chronic Pain Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
The latest infographic that we created for the Healthier Workplaces Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
This help post explains how to use the branding upgrade feature to add your brand and contact details to our brandable content. For more information about this feature, click here. Or to learn how to set up your details if you have already purchased the upgrade, continue on with this article.
One of the best ways of bringing in new paying customers, is to offer ‘try before you buy’ or ‘conversion’ events. These could involve anything from a free consultation, assessment, open day, treatment or education event. Your imagination is your only limit. There are SO many advantages to these ‘open’ events, it’s hard to imagine why anyone wouldn’t embrace them, but some people are vehemently opposed to them because they feel it devalues their expertise. In this article, I’m review some of the biggest advantages and leave it to you to decide whether they can work for you. This article is fully OPEN ACCESS.
The latest infographic that we created for the Headache Strategies Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
Check out the stunning infographic that we created for the Golf Injury Content Marketing Campaign for Therapists. It's OPEN ACCESS.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
To access this new section, we need you to upgrade to add the Business Growth subscription to your account. (more details here).
Don't worry, it's RISK FREE. If you don't wish your subscription to continue after this time, simply
cancel your Business Growth subscription before the trial expires and your original content
subscription will continue as before.