Sportex Time-saving marketing resources for physical & manual therapists

pain

  • Mastering Chronic Pain: A Content Marketing Campaign for Therapists [Premium/Full Site Subscription]

    This is an all-in-one content marketing campaign designed to help you to capture the attention of people suffering from chronic pain. The social media, in conjunction with pre-built lead collection pages, are designed to help you collect new email leads of people signing up to your resources. The client leaflets and pre-written email are designed to help you nurture and build trust with new as well as existing clients and prospects. The blog post, PowerPoint presentation, posters and promotional material are designed to help you promote an 'open clinic event' aimed at converting these prospects into paying clients. It's an all-in-one marketing AND sales strategy. We provide the content and the technology to allow you to implement the full monthly campaign in less than 20 minutes. Click the button below to learn more.

    Login, or register a free account below, to download a handful of the social media images and patient leaflets (no subscription required). You can also watch a video talking you through the campaign in more detail.

  • Mastering Chronic Pain - Fully Editable Web Sign Up Page

    A specially-designed (editable) web form with a "Mastering Chronic Pain" theme, which you can customise to take free sign-ups to any kind of event or offer, provide a free download, or use to sell a one-off product or an ongoing subscription such as a membership package for example, to your clinic, a private Facebook group, a premium area on your website, or to give access to an online course or class.

    Full site subscribers have access to ALL the themed pages under this section of content as part of their subscription. Alternatively, if you don't have a Full Site subscription, you can buy access to individual themed sign-up pages for example for hosting a specific event or selling a specific product or subscription. There is a small monthly ongoing hosting charge while the page remains live, but this can be easily cancelled as soon as you are finished using the page.

    You can edit the text on most areas on the page as well as choose from five different Calls to Action (CTAs): 1. Sign Up (collects email and phone number sign ups) 2. Call Now (rings a telephone number you designate) 3. Book Now (redirects to a booking URL of your choice) - you can also use this CTA to offer free downloads 4. Buy Now (make a single one-off purchase) 5. Subscribe Now (sign up to a fixed term or ongoing subscription)

    The title of the form describes the theme of the images on the page but there are also blank templates available which you can use to build a page to suit your own unique theme, event, offer, product or membership.

    Login or register free below to watch the video showing what you can do to grow your business, using these pages.

  • Chronic Pain Patient Information Resources

    Rebrandable client resources exploring ways of managing chronic pain. It includes a client newsletter, advice leaflets and infographics on: Understanding Chronic Pain; Skills to Cope with Chronic Pain; How Physical Therapy Can Help You if You Suffer from Chronic Pain; How Pain Affects Your Life (infographic); Relaxation for Chronic Pain (exercise handout); Building Activity into Your Everyday Life If You Suffer from Musculoskeletal Pain; Daily Activity Template and three brandable posters of the Pain Scale, Biopsychosocial Pain Model and the Cycle of Chronic Pain that you can print out for your clinic wall, or use in client consultations. For more information about branding this content click here. You can download some free social media and a couple of patient leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Pain: The Brain's Interpretation of Danger [Article]

    Can we treat all pain the same or does pain mean different things to different people? If so why, and what does that mean to us as manual therapists? This article will help you to gain an understanding of where an individual's pain may be originating from, and then explore how you can adapt your treatment approach in order to have the greatest effect. Register below to read the key points for this article

  • Patient Information Leaflet: Back Pain Rehabilitation (phases 1-4) [Printable leaflet]

    This leaflet outlines the many benefits of exercise for lower back pain and has been written specifically for patients. You can purchase it individually using the Purchase button below, or as part of any of the main Co-Kinetic subscriptions.

  • Shoulder Pain - Fully Editable Web Sign Up Page

    A specially-designed (editable) web form with a "Shoulder Pain" theme, which you can customise to take free sign-ups to any kind of event or offer, provide a free download, or use to sell a one-off product or an ongoing subscription such as a membership package for example, to your clinic, a private Facebook group, a premium area on your website, or to give access to an online course or class.

    Full site subscribers have access to ALL the themed pages under this section of content as part of their subscription. Alternatively, if you don't have a Full Site subscription, you can buy access to individual themed sign-up pages for example for hosting a specific event or selling a specific product or subscription. There is a small monthly ongoing hosting charge while the page remains live, but this can be easily cancelled as soon as you are finished using the page.

    You can edit the text on most areas on the page as well as choose from five different Calls to Action (CTAs): 1. Sign Up (collects email and phone number sign ups) 2. Call Now (rings a telephone number you designate) 3. Book Now (redirects to a booking URL of your choice) - you can also use this CTA to offer free downloads 4. Buy Now (make a single one-off purchase) 5. Subscribe Now (sign up to a fixed term or ongoing subscription)

    The title of the form describes the theme of the images on the page but there are also blank templates available which you can use to build a page to suit your own unique theme, event, offer, product or membership.

    Login or register free below to watch the video showing what you can do to grow your business, using these pages.

  • Neck and Back Pain - Fully Editable Web Sign Up Page

    A specially-designed (editable) web form with a "Neck and Back Pain" theme, which you can customise to take free sign-ups to any kind of event or offer, provide a free download, or use to sell a one-off product or an ongoing subscription such as a membership package for example, to your clinic, a private Facebook group, a premium area on your website, or to give access to an online course or class.

    Full site subscribers have access to ALL the themed pages under this section of content as part of their subscription. Alternatively, if you don't have a Full Site subscription, you can buy access to individual themed sign-up pages for example for hosting a specific event or selling a specific product or subscription. There is a small monthly ongoing hosting charge while the page remains live, but this can be easily cancelled as soon as you are finished using the page.

    You can edit the text on most areas on the page as well as choose from five different Calls to Action (CTAs): 1. Sign Up (collects email and phone number sign ups) 2. Call Now (rings a telephone number you designate) 3. Book Now (redirects to a booking URL of your choice) - you can also use this CTA to offer free downloads 4. Buy Now (make a single one-off purchase) 5. Subscribe Now (sign up to a fixed term or ongoing subscription)

    The title of the form describes the theme of the images on the page but there are also blank templates available which you can use to build a page to suit your own unique theme, event, offer, product or membership.

    Login or register free below to watch the video showing what you can do to grow your business, using these pages.

  • Mastering Chronic Pain: Social Media and Lead Collection Campaign

    16 pieces of social media (images and text) on the topic of chronic pain, which you can post to Facebook or Twitter using our simple 4-step scheduling tool. Each piece of social media links to a email lead collection form where people can sign up to receive the resources. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes 8 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). All you need to do is schedule the social media to be sent to your social networks. Use the campaign to build your email list and build reputation and authority by publishing some super-helpful content to your social networks.

    To try out a free campaign and see how it works, just login or register an account below and visit the Campaigns section in the My Account panel.

  • Novel bedside tests to explore bodily perception in pain and rehabilitation

    We are all experts in how our own body feels but how does this come about and what happens to this when we're in pain? As a clinician you use specific assessment techniques to understand and validate your patient's pain experience. Are these always appropriate or subtle enough?

    This article introduces three bedside tests that explore bodily perception: left/right judgement tasks, two-point discrimination, and localisation of touch. These tests help to identify those patients at risk of their pain persisting and where rehabilitation may be failing. Having a better understanding of what helps construct our body perception and how this can change in pain, helps guide the rehabilitation process. This article includes a certificated elearning assessment, videos and a powerpoint presentation.

  • The hidden influence of metaphor within rehabilitation

    Communication about a patient’s pain experience is a fundamental component of rehabilitation, but often requires the use of metaphoric expressions. However, whilst the meaning of some metaphors is clear, for others it can be obscure. This article will allow the reader to understand the influence that metaphors have on rehabilitation and how they can be used for pain reconceptualisation and behavioural change. It will also allow the development of strategies that enable better communication. There is also an audio recording of this article.

  • Dry needling for myofascial pain - research review

    Our regular research review summarises research looking into the effectiveness of dry needling for myofascial pain.

  • Complex regional pain syndrome: what have we learned?

    Our regular research reviewer, physical therapist Joseph Brence, reviews research looking into complex regional pain syndrome.

  • Psychosocial variables are associated with the development of chronic widespread pain

    Our regular research reviewer, physical therapist Joseph Brence, reviews research looking into chronic widespread pain.

  • The brain, movement and pain: part 2

    Our brains are constantly being remodelled in response to our movement and pain experiences. This article seeks to highlight the neural mechanisms involved in this neuroplastic remodelling, as these processes are vital for therapists to understand. We will look at how we can start to target the cortical representations of the physical parts of the body within our cerebral cortex and the research, science and techniques behind the process.

  • Music: Harmony with sport?

    Pain is a complex phenomenon and cannot be attributed to the physical damage of tissues alone. Other factors such as the psychological and social aspects can all contribute to a person’s experience of pain. Everyone who participates in sport will experience pain from injury at some time and will search for effective pain relief with minimal side-effects. Music is all around us and has many benefits, including relieving pain. However, most people do not associate music with lessening pain and have probably been neglecting its great potential to benefit them. In this article, we explain the research evidence for the influence of music on pain and how it might work as a pain killer. We compare it to medication and discuss the advantages that music possesses since it is acceptable across cultures and increasingly accessible to us. Then, practical ways in which we might use music, both as patients and therapists, are discussed.

  • The brain, movement and pain: part 1

    Movement is a highly variable and contextual activity. The specific movement reaction will be according to the brain interpretation of a given situation and the perceived risk or threat to the body’s tissues. By appreciating this context based reaction we can create assessment, treatment and rehab processes that enable us to understand and then change specific movement reactions that maybe causing pain or limitations thus leading to more applicable treatment methods. This may be the missing link between finding a cause and merely treating a symptom.