Sportex Time-saving marketing resources for physical & manual therapists

marketing

  • Sales Is Not About Selling, But About Building Trust And Educating [Article]

    I work with a LOT of physical and manual therapists to help them grow their businesses, and those businesses come in all shapes, forms and sizes. But the one success factor that stands head and shoulders above the rest, and most often sorts the businesses that are thriving from those that are just surviving, is the commitment to adding genuine at every customer (or prospect) touch point with their business. This helps them to establish (and explicitly demonstrate) authority and expertise while also building a deeper level of trust with their clients. And as this article will demonstrate, trust pays in many different ways. It’s probably the single most valuable currency, particularly within healthcare. It drives what people are prepared to pay for their appointments, how loyal they are to your business, how likely they are to recommend you to family and friends, and how often they will take actions to support your business. We end the article with a cheat sheet of strategies you can use to build trust with not only your clients, but also prospective ones. Register (or sign in) below to read this article without needing a subscription.

  • The Challenges Facing Physical Therapy Businesses in 2022 and Beyond – and What To Do About Them [Article]

    Let’s face it, we’ve been incredibly privileged as a generation that we haven’t had to deal with too much national or international threat to our livelihoods (unless of course you count the ongoing destruction of our environment). But let’s not beat about the bush, life is about to get much, much more expensive and running a business is going to get significantly harder, not just for months but potentially for years. Whether we like it or not, as business owners, we’re going to have to adapt. If we don’t, our businesses are going to die. And we need to take action quickly. One way or the other, a lot of businesses still won’t make it through. This article details some strategic decisions and actions that you can take now, to help your business make it through this latest financial challenge, that’s fast taking hold. The sooner you act, the better off both you and your business will be. Register (or sign in) below to read this article without needing a subscription.

  • Physical Therapy Marketing Strategies: Being Seen, Being Found and Being Heard [Article]

    Running a physical therapy business involves not only working on your patients but also working on your business. One of the key business activities is marketing, and many people avoid this because they don’t know what to do or where to start. This article has broken it down into simple, easy steps and shows you how to make the biggest impact for minimal time and budget, so that your business can be seen, found and heard. The article is available in full by logging in or registering for free below.

  • Timeless Testimonials: The Power of Reviews [Article]

    It’s easy for some (although admittedly not all), to brag about themselves and the services and products they offer, but there’s honestly no better way to build trust and demonstrate authenticity and validity than by using customer testimonials. This article discusses the evidence behind why testimonials and reviews can have such an impact both on your bottom line as well as the ability to be found, and then looks at some practical ways to implement what we discuss. Login or register a free account below to access the contents and key points that accompany the article.

  • Marketing Metrics that Matter (And Which Don't) [Article]

    All too often we get caught up measuring the wrong things when it comes to our marketing and as the saying goes, ‘garbage in, garbage out’. In other words, if you put in the wrong data, you’ll get the wrong answers. This article looks at eight marketing metrics that matter and explains why they matter when it comes to helping you achieve the right business goals from your marketing. It also exposes the vanity metrics that don’t matter, which are often the ones we spend too much time on. You’ll be glad to hear that all eight metrics are relatively easy to track as well, so gathering them doesn’t need to consume great amounts of time either. Login or register a free account below to access the contents included in this article.

  • Positive Pregnancy Social Media and Lead Collection Campaign

    Nearly forty pieces of social media (and assorted resources) on positive pregnancy, which you can post to Facebook or Twitter using our simple inbuilt social media scheduling tool. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to receive the downloadable resources, meaning it also helps you to build your email list while adding value to your viewers.

    Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    You can download a couple of patients leaflet and three free social media images by logging in (or registering) for a free account below.

  • Membership Magic: How You Can Build Recurring Revenues into Your Physical Therapy Business [Article]

    Membership packages, purchased on a regular recurring payment basis, are extremely valuable to all businesses at all times, but with the challenge presented by a situation like Covid-19, they can be the lifeline that makes the difference between a business surviving or not. This article details the advantages of creating recurring revenue streams and then goes into more detail about the sorts of packages you could create within a physical or manual therapy business. Login or register a free account below to read the open access article.

  • The 3 Cornerstones to Marketing and Sales [Article]

    Too many people overcomplicate marketing. In reality, everything should be based around three principal pillars, which should combine to form a funnel of people who you intend to convert into paying customers. If you focus on doing the right things at the right time, it’s hard to go wrong. Unfortunately, the number of marketing activities out there and the lack of a clear bigger picture, can make it difficult to know where to start and what to focus on, and this in turn results in a lot of wasted time, effort and money. The goal of this article is to help you identify what matters, and why, so you can focus on the right activities, instead of wasting time on ones that are likely to be unproductive. This article is open access, just login or register below to access the full PDF version with associated resources.

  • The Benefits of Offering Membership Packages in Your Therapy Business [Article]

    In this article, Vicki explores the benefits of offering a membership subscription option within a physical or manual therapy business. She discusses why memberships are so valuable, explores some different membership models, offers some suggestions regarding what you can include and then reviews briefly the ways in which you can take payments and manage the memberships. Register below for open access to the full article.

  • Concussion In Sport Social Media and Lead Collection Campaign

    Nearly 40 pieces of social media (and assorted resources) on the topic of concussion in sport, which you can post to Facebook or Twitter using our simple inbuilt social media scheduling tool. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to receive the downloadable resources, meaning it also helps you to build your email list.

    Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    You can download two patient leaflets and five free social media images by logging in (or registering) for a free account below.

  • I'm Starting a New Physical Therapy Business What Marketing Do I Need to Do? [Article]

    This article details four key marketing cornerstones that are fundamental to building a healthy business. It explains why each aspect is important, as well as how you can bring them to life in practical terms. It doesn’t matter if you’re not yet treating patients, in fact you can benefit particularly by following this advice, but equally if you are already treating patients, or even running an established clinic, the cornerstones remain the same, just their order of priority will change (which I’ve also detailed). I’ve tried to answer the marketing questions I’m most frequently asked by people at all stages of business. As with all my articles, it is packed with practical advice and links to outside resources which will help you to implement the advice, particularly if you are easily intimidated by technology. Register below for open access to the full article.

  • Avoiding Snow Sport Injuries: Social Media and Lead Collection Campaign

    Twenty eight pieces of social media (text and images) along with assorted resources on the topic of preventing skiing and snowboarding injuries. It includes a newsletter entitled 6 Strategies for Avoiding Injury on the Slopes and two Power Exercise Sheets, one for skiers and one for snowboarders. Use our simple inbuilt 4-step social media scheduling tool to post these to Facebook and/or Twitter. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to access the downloadable resources, meaning it also helps you to build your email list. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    Login, or register a free account below, to download a bonus handful of the social media images and patient leaflets (no subscription required). You can also watch a video talking you through the campaign in more detail.

  • Cycling Injuries: Social Media and Lead Collection Campaign

    Approximately 25 pieces of social media (text and images) along with assorted resources on the topic of cycling injuries. It includes a set of 8 patient information leaflets resources packed with tips on avoiding common cycling injuries. Use our simple inbuilt 4-step social media scheduling tool to post these to Facebook and/or Twitter. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to access the downloadable resources, meaning it also helps you to build your email list. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    Login, or register a free account below, to download a bonus handful of the social media images and patient leaflets (no subscription required). You can also watch a video talking you through the campaign in more detail.