The 3 Cornerstones to Marketing and Sales [Article]

Too many people overcomplicate marketing. In reality, everything should be based around three principal pillars, which should combine to form a funnel of people who you intend to convert into paying customers. If you focus on doing the right things at the right time, it’s hard to go wrong. Unfortunately, the number of marketing activities out there and the lack of a clear bigger picture, can make it difficult to know where to start and what to focus on, and this in turn results in a lot of wasted time, effort and money. The goal of this article is to help you identify what matters, and why, so you can focus on the right activities, instead of wasting time on ones that are likely to be unproductive. This article is open access, just login or register below to access the full PDF version with associated resources.

The Benefits of Offering Membership Packages in Your Therapy Business [Article]

In this article, Vicki explores the benefits of offering a membership subscription option within a physical or manual therapy business. She discusses why memberships are so valuable, explores some different membership models, offers some suggestions regarding what you can include and then reviews briefly the ways in which you can take payments and manage the memberships. Register below for open access to the full article.

Concussion In Sport Social Media and Lead Collection Campaign

Nearly 40 pieces of social media (and assorted resources) on the topic of concussion in sport, which you can post to Facebook or Twitter using our simple inbuilt social media scheduling tool. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to receive the downloadable resources, meaning it also helps you to build your email list.

Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

You can download two patient leaflets and five free social media images by logging in (or registering) for a free account below.

I'm Starting a New Physical Therapy Business What Marketing Do I Need to Do? [Article]

This article details four key marketing cornerstones that are fundamental to building a healthy business. It explains why each aspect is important, as well as how you can bring them to life in practical terms. It doesn’t matter if you’re not yet treating patients, in fact you can benefit particularly by following this advice, but equally if you are already treating patients, or even running an established clinic, the cornerstones remain the same, just their order of priority will change (which I’ve also detailed). I’ve tried to answer the marketing questions I’m most frequently asked by people at all stages of business. As with all my articles, it is packed with practical advice and links to outside resources which will help you to implement the advice, particularly if you are easily intimidated by technology. Register below for open access to the full article.

Avoiding Snow Sport Injuries: Social Media and Lead Collection Campaign

Twenty eight pieces of social media (text and images) along with assorted resources on the topic of preventing skiing and snowboarding injuries. It includes a newsletter entitled 6 Strategies for Avoiding Injury on the Slopes and two Power Exercise Sheets, one for skiers and one for snowboarders. Use our simple inbuilt 4-step social media scheduling tool to post these to Facebook and/or Twitter. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to access the downloadable resources, meaning it also helps you to build your email list. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

Login, or register a free account below, to download a bonus handful of the social media images and patient leaflets (no subscription required). You can also watch a video talking you through the campaign in more detail.

Cycling Injuries: Social Media and Lead Collection Campaign

Approximately 25 pieces of social media (text and images) along with assorted resources on the topic of cycling injuries. It includes a set of 8 patient information leaflets resources packed with tips on avoiding common cycling injuries. Use our simple inbuilt 4-step social media scheduling tool to post these to Facebook and/or Twitter. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to access the downloadable resources, meaning it also helps you to build your email list. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

Login, or register a free account below, to download a bonus handful of the social media images and patient leaflets (no subscription required). You can also watch a video talking you through the campaign in more detail.