Sportex Time-saving marketing resources for physical & manual therapists

low-back-pain

  • How to Unpick Postural Locks [Article]

    Many people, most of the time, move without thinking about what they are doing. The right muscles fire at the right time to prepare, support and execute the desired moment. Sometimes, though, perhaps in response to pain or injury, we change the way we move, using some muscles too much as a stabilising strategy, which can become a ‘lock’ and create knock-on imbalances in the kinetic chain. This article looks at some of the locks that you are likely to see in your patients and how you can treat them. This article has been extracted from chapter 6 of the author’s book The Power and the Grace.

  • Patient Information Leaflet: Back Pain and Cycling [Printable leaflet]

    This advice leaflet outlines how back pain can occur in cycling, the injury, management, rehabilitation and prevention. It has been written specifically for patients. You can purchase it individually using the Purchase button below, or as part of any of the main Co-Kinetic subscriptions.

  • Golfing Injury Patient Information Resources

    Set of rebrandable client resources on the topic of golfing injuries. It includes a client newsletter, "Avoid the Back Pain Bunker", an exercise handout of back strengthening exercises, a golf injury cheat sheet and an infographic on 5 Strategies for Avoiding a Golfing Injury. For more information about branding the content click here. You can download the infographic and three pieces of associated social media by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Patient Information Leaflet: Back Pain Rehabilitation (phases 1-4) [Printable leaflet]

    This leaflet outlines the many benefits of exercise for lower back pain and has been written specifically for patients. You can purchase it individually using the Purchase button below, or as part of any of the main Co-Kinetic subscriptions.

  • Classification Systems: A Review of Low Back Pain Care [Article]

    Low back pain (LBP) is one of the most common presentations in primary healthcare. It is a complex condition with a multifactorial aetiology, which perhaps explains why there is a lack of strong clear evidence for effective treatment protocols. The treatment-based classification (TBC) system is one of several models that classify LBP patients into subgroups in order to tailor treatment more appropriately, which seems to yield improved outcomes. This article reviews the evidence available, the TBC system and treatment recommendations. With explanatory videos, links to current research results and patient exercise leaflets, this article will allow you to better understand and more effectively treat your LBP patients. Register below to read the key points for this article

  • Patient Information Leaflet: Back Strengthening for Golfers [Printable leaflet]

    This leaflet covers back strengthening exercises for golfers and has been written for patients. The exercise handout gives information on the rehabilitation programme, guidance for stretching exercises and progression speed. You can purchase it individually using the Purchase button below, or as part of any of the main Co-Kinetic subscriptions.

  • Back Pain Patient Information Resources

    Rebrandable client resources exploring ways of getting better sleep if you suffer from back pain. It includes a client newsletter on 6 Sleep Strategies for Back Pain Sufferers, 4 Exercise Advice Handouts on Back Pain Rehabilitation and 3 Infographic style advice sheets on Sleeping Positions for Back Pain Sufferers, 7 Yoga Poses and a Morning Stretch Routine. All of the above are re-brandable. For more information about branding this content click here. You can download three of the patient leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Low Back Pain and Sleep: A Content Marketing Campaign for Therapists [Premium/Full Site Subscription]

    An all-in-one marketing strategy with content, that you can use to promote yourself and your business to people who suffer from back pain and struggle to sleep as a result. It includes ready-to-post social media content (including videos) to help you collect new email leads through your social media channels. There's a pre-written blog post to make you more findable on Google, a pre-written email to help you nurture relationships with your existing email contacts, PowerPoint presentations, posters, and loads more resources to help you convert your email prospects into paying customers

    Login, or register a free account below, to download free social media content and watch a video talking you through the kit contents in more detail (no subscription needed).

  • Back Pain - Fully Editable Web Sign Up Page

    A specially-designed (editable) web form with a "Back Pain" theme, which you can customise to take free sign-ups to any kind of event or offer, provide a free download, or use to sell a one-off product or an ongoing subscription such as a membership package for example, to your clinic, a private Facebook group, a premium area on your website, or to give access to an online course or class.

    Full site subscribers have access to ALL the themed pages under this section of content as part of their subscription. Alternatively, if you don't have a Full Site subscription, you can buy access to individual themed sign-up pages for example for hosting a specific event or selling a specific product or subscription. There is a small monthly ongoing hosting charge while the page remains live, but this can be easily cancelled as soon as you are finished using the page.

    You can edit the text on most areas on the page as well as choose from five different Calls to Action (CTAs): 1. Sign Up (collects email and phone number sign ups) 2. Call Now (rings a telephone number you designate) 3. Book Now (redirects to a booking URL of your choice) - you can also use this CTA to offer free downloads 4. Buy Now (make a single one-off purchase) 5. Subscribe Now (sign up to a fixed term or ongoing subscription)

    The title of the form describes the theme of the images on the page but there are also blank templates available which you can use to build a page to suit your own unique theme, event, offer, product or membership.

    Login or register free below to watch the video showing what you can do to grow your business, using these pages.

  • Neck and Back Pain - Fully Editable Web Sign Up Page

    A specially-designed (editable) web form with a "Neck and Back Pain" theme, which you can customise to take free sign-ups to any kind of event or offer, provide a free download, or use to sell a one-off product or an ongoing subscription such as a membership package for example, to your clinic, a private Facebook group, a premium area on your website, or to give access to an online course or class.

    Full site subscribers have access to ALL the themed pages under this section of content as part of their subscription. Alternatively, if you don't have a Full Site subscription, you can buy access to individual themed sign-up pages for example for hosting a specific event or selling a specific product or subscription. There is a small monthly ongoing hosting charge while the page remains live, but this can be easily cancelled as soon as you are finished using the page.

    You can edit the text on most areas on the page as well as choose from five different Calls to Action (CTAs): 1. Sign Up (collects email and phone number sign ups) 2. Call Now (rings a telephone number you designate) 3. Book Now (redirects to a booking URL of your choice) - you can also use this CTA to offer free downloads 4. Buy Now (make a single one-off purchase) 5. Subscribe Now (sign up to a fixed term or ongoing subscription)

    The title of the form describes the theme of the images on the page but there are also blank templates available which you can use to build a page to suit your own unique theme, event, offer, product or membership.

    Login or register free below to watch the video showing what you can do to grow your business, using these pages.

  • Patient Information Leaflet: Back Pain During Pregnancy [Printable leaflet]

    This leaflet comes in 3 different printable formats and has been written for patients. It gives information on why back pain is common during pregnancy, suggests treatment options and gives advice on how to relieve the pain and anatomical stresses brought on by pregnancy. The leaflet is provided in three versions: A4 double page spread, A3 double page spread and 2 x A4 single pages. You can purchase it individually using the Purchase button below, or through part of a subscription. We can also rebrand any of these leaflets to include your own logo and contact details. More information about rebranding can be found here.

  • Low Back Pain: The 10 Minute Assessment [Article]

    This article describes a quick and effective assessment process for low back pain that can be carried out in just 10 minutes. Low back pain (LBP) is a very common ailment seen by clinicians and therapists but with a structured approach to history and examination, a quick assessment can still be extremely effective. Early mobilisation is key to a successful outcome. This article covers LBP pathologies, a flow chart for determining whether the back pain needs immediate or urgent management, examination tests, investigations, management and suggested stretching exercises with an accompanying patient leaflet and a certificated elearning quiz.

  • Low Back Pain During Pregnancy: Physiological versus Pathological Back Pain [Article]

    More than 50% of pregnant women suffer low back pain (LBP). This article describes the distinction between physiological and pathological back pain, the difference between pelvic girdle pain and low back pain and outlines diagnostic strategies and treatment options for each. The full text of the article is available with a free registered account. The paid version includes 3 patient advice leaflets and 3 sizes of the Good v Bad Desk Posture Poster in print-ready format (which is also brandable).

  • The STarT back screening tool: a plausible tool for stratification

    Our regular research reviewer, physical therapist Joseph Brence, reviews research looking into the benefit of grading low back pain using the ‘subgroups for targeted treatment’ (STarT) back screening tool from Keele University.

  • Back Pain and Sleep Social Media and Lead Collection Campaign

    20 pieces of social media on the topic of back pain, which you can post to Facebook or Twitter using our simple 4-step scheduling tool. Each piece of social media links to a email lead collection form where people can sign up to receive the downloadable resources. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). All you need to do is schedule the social media to be sent to your social networks. You can use the campaign to build your email list and build reputation and authority by publishing some super-helpful content to your social networks.

    To try out a free campaign and see how it works, just login or register an account below and visit the Campaigns section in the My Account panel.

  • Highlights of a case report involving low back pain and cancer

    Our regular research reviewer, physical therapist Joseph Brence, reviews a case study concerning low back pain and cancer