Sportex Time-saving marketing resources for physical & manual therapists

hip

  • Hip Replacement Happy: A Content Marketing Campaign for Therapists [Premium/Full Site Subscription]

    This is an all-in-one content marketing campaign designed to help you to capture the attention of people who may need or have already had a total hip replacement. The social media, in conjunction with pre-built lead collection pages, are designed to help you collect new email leads of people signing up to your resources. The client leaflets and pre-written email are designed to help you nurture and build trust with new as well as existing clients and prospects. The blog post, PowerPoint presentation, posters and promotional material are designed to help you promote an 'open clinic event' aimed at converting these prospects into paying clients. It's an all-in-one marketing AND sales strategy. We provide the content and the technology to allow you to implement the full monthly campaign in less than 20 minutes. Click the button below to learn more.

    Login, or register a free account below, to download 5 stunning social media images and 2 patient leaflets (no subscription required). You can also watch a video talking you through the campaign in more detail.

  • Hip Replacements in Numbers [Infographic]

    The latest infographic that we created for the Hip Replacement Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.

  • Hip Replacement Patient Information Resources

    Downloadable/printable/rebrandable client resources on the hip replacement procedure and post-operative rehabilitation. It includes advice leaflets and exercise sheets on: The Hip Replacement Procedure Explained; How to Prepare for Hip Surgery; The Dos and Don'ts Following Hip Surgery; Rehabilitation After Hip Replacement Surgery; A Daily Pain and Exercise Progression Worksheet; How to Climb Stairs After a Hip Replacement Operation; How to Make a Speedy Recovery After Surgery and a Post-Surgery Exercise Rehabilitation Handouts (Phases 1-5). For more information about branding this content click here. You can download five free social media images and two patient leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Hip Theme: Prospect to Paying Customer Conversion Event [Fully Editable Web Sign Up Page]

    A specially designed landing page, and lead collection form, which you can customise to take sign-ups to a conversion/"try-before you buy" clinic event for any topic relating to hips - it was created for the hip replacement campaign. You can customise all the areas of text on the page as well as choose from four different Calls to Action: Sign Up (collects email and phone number sign ups); Call Now (rings a telephone number you designate); Book Now (redirects to a booking URL of your choice). All text on the page can be fully customised. Watch the video explaining how to use it here.

  • Femoroacetabular Impingement Syndrome Part 1: Diagnosis and Morphology [Article]

    Femoroacetabular impingement (FAI) is not a new idea but hip arthroscopy has allowed identification and surgical treatment of a greater number of patients. This increase is also partly the result of the confusion use of terminology which has resulted in ‘morphology’ being mistaken for ‘pathology’. This article clearly describes the difference between these two states, with a clear definition for the pathological state of FAI syndrome (FAIS), as well as the battery of tests needed to exclude or include a diagnosis of FAIS. This allows you to be confident about deciding whether FAIS is the cause of your patient’s hip/groin pain or not, enabling them to potentially avoid unnecessary and invasive surgery. Additionally, the article explains how the cam morphology is thought to occur, allowing you to advise children and adolescents on their activity levels during the crucial ‘growth spurt’ stage and so reduce the risk of cam development. Register free below (or log in if you already have an account) and you can access the article key points and other related resources.

  • Patient Information Leaflet: Hip Pain and Cycling [Printable leaflet]

    This advice leaflet outlines how hip pain can occur in cycling, the injury, management, rehabilitation and prevention. It has been written specifically for patients. You can purchase it individually using the Purchase button below, or as part of any of the main Co-Kinetic subscriptions.

  • Patient Information Leaflet: Groin Pain in Football/Soccer [Printable leaflet]

    This advice leaflet outlines how groin pain can occur in football/soccer, what's going on inside, what can be done, and how physical therapy can help. It has been written specifically for patients. You can purchase it individually using the Purchase button below, or as part of any of the main Co-Kinetic subscriptions.

  • Clinically Effective Manual Therapy for the Hip [Article]

    Manual therapy (MT) encompasses hands-on techniques for both joints and soft tissues. In this article we will focus on joint procedures and look briefly at how clinical effects may be achieved. Using the hip as an example we will examine several clinically effective MT techniques for this region. This will allow you to understand when and how to use joint-based MT and so to tailor a care package to the specific needs of your patients for the optimum results. Register free below (or log in if you already have an account) and you can access the article key points and other related resources.

  • Patient Information Leaflet: Sacroiliac Joint (SIJ) Rehabilitation (phases 1-3) [Printable leaflet]

    These leaflets offer advice on sacroiliac joint pain along with three phases of sacroiliac joint rehabilitation. The leaflets have been written specifically for patients and are designed as a printable/downloadable A4 PDF. You can purchase it individually using the Purchase button below, or as part of any of the main Co-Kinetic subscriptions.

  • Sacroiliac Joint Dysfunction (SIJ): A Structured Assessment Strategy [Article]

    ‘Sacroiliac Joint Dysfunction (SIJ): A Structured Assessment Strategy’ has been developed from an extract of Clayton’s book Sacroiliac Joint Dysfunction and Piriformis Syndrome. It includes step-by-step guidelines for more than 10 sacroiliac joint assessment tests giving therapists an ideal structure within which to perform a sacroiliac joint (SIJ) dysfunction assessment. Additional supporting resources include two assessment algorithms, an elearning quiz and a patient advice leaflet. Access the patient leaflet for free by registering or signing in below.

  • Hip Replacement Social Media and Lead Generation Campaign

    Twenty five pieces of social media on the topic of hip replacements, which you can post to Facebook or Twitter using our simple 4-step scheduling tool. Each piece of social media links to a email lead collection form where people can sign up to receive the downloadable resources. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). All you need to do is schedule the social media to be sent to your social networks. You can use the campaign to build your email list and build reputation and authority by publishing some super-helpful content to your social networks.

    You can download two patient leaflets and five free social media images by logging in (or registering) for a free account below.

  • Femoroacetabular Impingement: Mechanisms, Diagnosis and Treatment Options using Postural Restoration®: Part 3 [Article]

    This is the third article in the series on the management of femoroacetabular impingement (FAI) using Postural Restoration techniques. In this article I propose a method of managing FAI using Postural Restoration Techniques. In the first article in this series I explained the biomechanics of lumbo-pelvic-femoral dysfunction as it relates to femoroacetabular impingement (FAI) and as understood by the Postural Restoration Institute and in the second article I propose biomechanical mechanisms and rationale for both CAM and pincer types of FAI.

  • Hip Impingement Redefined: Symptoms, Diagnosis, Treatment and Rehabilitation [Video]

    This short 3 minute 'Hip Impingement Redefined' introduction video outlines the content available within our 3 part series "Management of femoroacetabular impingement (FAI) using Postural Restoration techniques" by Jason Masek. This module answers questions regarding the best practice diagnosis, treatment and the mechanisms of femoroacetabular impingement and moves onto a detailed description of rehabilitating FAI using Postural Restoration techniques. Parts 1 and 2 were published in 2015, with the latest in the series being published in the April 2016 Co-Kinetic print journal and online.

  • Manual Therapy Student Handbook: Assessment and Treatment of the Hip - Part 5 [Article]

    This article is the fifth in a series from our Manual Therapy Student Handbook (see the class 'Contents panel’ for further details) and it describes how to assess and treat common hip complaints. As well as listing a comprehensive assessment procedure, the treatments are described in full and have accompanying videos, which provides a great practical resource for the clinician.

  • Radiological assessment of groin pain - Fisic Conference Presentation 2015 (12 mins)

    This content consists of a 12 minute video presentation professionally produced and presented at the Fisic Conference 2015.

    Dr Adam Mitchell specialises in musculoskeletal imaging, with particular expertise in sports injury. He is radiologist to several Premier League football teams, professional cricket clubs and numerous rugby union teams, including England. He also provided radiological imaging services for individual athletes at the Beijing 2008 Olympics and was an on-site radiologist at the London 2012 Olympics.

    In addition to his role at Chelsea and Westminster Hospital, Dr Mitchell is also an Honorary Senior Lecturer at Imperial College in London. He is also an international lecturer and teacher in radiology related to sports and exercise medicine, orthopaedics and rheumatology.

    Dr Mitchell is an author of Gray's Anatomy for Students 1st and 2nd editions, Gray's Pocket Atlas of Anatomy and Gray's Anatomy for Students flash cards, as well as the editor of multiple books, including Applied Radiological Anatomy and Applied Radiological Anatomy for Medical Students and has published over 50 peer-reviewed papers.

  • Conservative management of groin pain - Fisic Conference Presentation 2015 (12 mins)

    This content consists of a 12 minute video presentation professionally produced and presented at the Fisic Conference 2015.

    Dr Mark Wotherspoon qualified from St George's Hospital in 1985. Having worked in Orthopaedics, Rheumatology and A&E, he completed his GP vocational training in 1991. He was a Principal in General Practice till 2010. He completed his diploma in Sport and Exercise Medicine in 1992 and has worked in Sport and Exercise Medicine since then.

    Dr Wotherspoon has a specialist interest in chronic groin pain, underperformance syndrome and tendon injuries. He is the SEM clinic founder and Consultant in Sport, Exercise & Musculoskeletal Medicine at The Hampshire Clinic, at The Wessex Nuffield Hospital in Southampton, at Wimbledon Clinics in Parkside Hospital in Wimbledon, and for Bupa Wellness, Reading. In addition to this, Dr Wotherspoon is the Medical Lead Southampton Football Club, the Medical Officer for England Cricket, the Medical Officer for the Ladies European Golf Tour, an Honorary Consultant in SEM at the North Hampshire Hospital in Basingstoke, and the Regional Representative in Wessex for the Faculty of Sport and Exercise Medicine.

    Dr Wotherspoon has written an article in BJSM (the journal of Sport and Exercise Medicine), he is a regular speaker at lectures nationally, and he does regular CPD presentations at The Hampshire Clinic, Wimbledon Clinics, Sarum Road, Wessex Nuffield and Circle Reading hospitals.