This article focuses specifically on crunching your numbers and setting revenue targets for the conversion events you have planned. It breaks down all the numbers you need to know to plan and run an event as well as estimate revenue. It even includes an Event Sales Calculator, several planning worksheets and a cheatsheet detailing the types of events you can run, depending on how quickly you want to generate new revenue. The article is packed with practical information and is available in full for anyone with a free registered account.
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This articles talks through a range of different opportunities and events you can run to help you convert prospects into paying clients for your physical or manual therapy business. The article is available in full... Read More
It’s easy for some (although admittedly not all), to brag about themselves and the services and products they offer, but there’s honestly no better way to build trust and demonstrate authenticity and validity than by... Read More
Membership packages, purchased on a regular recurring payment basis, are extremely valuable to all businesses at all times, but with the challenge presented by a situation like Covid-19, they can be the lifeline that makes... Read More
Too many people overcomplicate marketing. In reality, everything should be based around three principal pillars, which should combine to form a funnel of people who you intend to convert into paying customers. If you focus on doing the right things at the right time, it’s hard to go wrong. Unfortunately, the number of marketing activities out there and the lack of a clear bigger picture, can make it difficult to know where to start and what to focus on, and this in turn results in a lot of wasted time, effort and money. The goal of this article is to help you identify what matters, and why, so you can focus on the right activities, instead of wasting time on ones that are likely to be unproductive. This article is open access, just login or register below to access the full PDF version with associated resources.
In this article, Vicki explores the benefits of offering a membership subscription option within a physical or manual therapy business. She discusses why memberships are so valuable, explores some different membership models, offers some suggestions regarding what you can include and then reviews briefly the ways in which you can take payments and manage the memberships. Register below for open access to the full article.
If you’ve been following along with this series, then this is the article you’ve probably been waiting for. This is where we give you the numbers behind our Open Clinic event, show you just how effectively events like this can help to build your business, offer you some ideas of lessons we continue to learn every time we run these events, and, most importantly, where to start when it comes to organising your own Open Clinic event.
There are four articles that precede this one, which take you through the full planning, organisation and marketing of your event, you can find links to those articles in the Related Content box at the end of the article.
Register below for open access to the full article.
This article is the fourth in our series on how to run your own Open Clinic event. Most people attend these events because they want to try something out for free. However, the point of running an Open Clinic is to gain new, paying clients. This article shows you how to do this using a variety of time-limited offers. Register below for open access to the full article.
This is the third part in a series of articles leading you step-by-step through how to run your own Open Clinic event and discusses a great strategy to use when you are paying for marketing so that you can maximise the return on your investment. It describes how to use Facebook Ads directed at your target audience, the use of a sign-up page and a thank you page, as well as providing you with all the support you need for their creation. Register below for open access to the full article.
Running an Open Clinic event can bring in many new clients if you get your marketing right. This article shares with you some of the most effective ways of doing this for free. Register below for open access to the full article.
Most therapy businesses are constantly looking for new or innovative ways to promote their business, and running an Open Clinic event is an AMAZING way to do it. These kind of events can come in all sorts of shapes and size; it could be just you, opening the doors to your home practice, inviting clients to a free talk, all the way up to collaborating with other practitioners in your area, making it a real Health & Wellness event, reaching as many new clients as possible. Typically it allows potential clients to visit your premises, try out some taster sessions, meet the practitioners and access some exclusive offers. In this series of articles, I’ll talk you through the 6 Step Blueprint for creating a successful Open Clinic event. Register below for open access to the full article.
One of the best ways of bringing in new paying customers, is to offer ‘try before you buy’ or ‘conversion’ events. These could involve anything from a free consultation, assessment, open day, treatment or education event. Your imagination is your only limit. There are SO many advantages to these ‘open’ events, it’s hard to imagine why anyone wouldn’t embrace them, but some people are vehemently opposed to them because they feel it devalues their expertise. In this article, I’m review some of the biggest advantages and leave it to you to decide whether they can work for you. This article is fully OPEN ACCESS.
Here's how the team at Blizard Physiotherapy used the Don’t Run into Trouble Content Marketing campaign, included in the Co-Kinetic Marketing System, to generate £3,000 in sales, in just 6 hours of work. Discover step-by-step what they did, exactly how they did it, what they achieved and how they can double their sales next time. Just log in or enter your details below for full open access.
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