According to research, 88% of physiotherapists are aware of the current Chief Medical Officer's Physical Activity Guidelines, but only 16% answered the three specific components correctly in a study published in the Lancet in 2016. And yet as health care providers, and this isn't limited to just physiotherapists, but to all physical and manual therapists, we are perfectly positioned to promote the benefits of physical activity, and better still use it to develop trust and build on relationships with new prospective clients. Physical activity is in fact a huge marketing opportunity. This article will review the current guidelines and explore how we can make best use of this knowledge to add value to the lives of our patients and clients. Register below to read the key points for this article
This content consists of a 11 minute video presentation professionally produced and presented at the Fisic Conference 2015.
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