Too many people overcomplicate marketing. In reality, everything can be based around three principal pillars, which should combine to form a funnel of people who you intend to convert into paying customers. If you focus on the right things at the right time, it’s hard to go wrong. Unfortunately, the number of marketing activities out there, can make it difficult to know where to start and what to focus on. The goal of this article is to help you identify what matters, and why, so you can focus on the right activities, instead of wasting time on ones that are likely to be unproductive. This article is open access, just login or register below to access the full PDF version with associated resources.
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