Too many people overcomplicate marketing. In reality, everything should be based around three principal pillars, which should combine to form a funnel of people who you intend to convert into paying customers. If you focus on doing the right things at the right time, it’s hard to go wrong. Unfortunately, the number of marketing activities out there and the lack of a clear bigger picture, can make it difficult to know where to start and what to focus on, and this in turn results in a lot of wasted time, effort and money. The goal of this article is to help you identify what matters, and why, so you can focus on the right activities, instead of wasting time on ones that are likely to be unproductive. This article is open access, just login or register below to access the full PDF version with associated resources.
Some super-quick example text you can use or adapt for your customer nurture emails. Register free below (or login with your existing account) to gain access.
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