Social media. Some people love it, some people hate it and the rest of us tolerate it, mostly begrudgingly. If done badly, it can lead to a huge amount of wasted time, without any kind of return on that investment. That said, it also has many benefits and small businesses in particular can really benefit from a good social media page, you just need to make sure you're following a solid strategy.
In this article I’ll outline the strengths of having active social network pages but more importantly review what you can achieve for your business by having a good social media presence. I will look at the key objectives for healthcare-based businesses and explain what you should be prioritising and why. Lastly, I’ll answer some frequently asked questions such as which platforms should you be using, how many times a day should you be posting and whether or not you should you be spending time on more than one platform. We also cover some social media trends for 2020. Hold onto your horses....!
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Too many people overcomplicate marketing. In reality, everything should be based around three principal pillars, which should combine to form a funnel of people who you intend to convert into paying customers. If you focus... Read More
This article includes downloadable ad artwork (ie. images), ad copy (ie. text) and a series of video showing you how to create a targeted email audience of people who are likely to be interested in... Read More
This article includes downloadable ad artwork (ie. images), ad copy (ie. text) and a series of video showing you how to create a targeted email audience of people who are likely to have posture-related pain, the content for which is included in the Co-Kinetic Social Media and Lead Generation subscription and the Full Site subscription.
This article includes downloadable ad artwork (ie. images), ad copy (ie. text) and a series of video showing you how to create a targeted email audience of people who are likely to be interested in the golf injury content that is included in the Co-Kinetic marketing subscriptions ie. the Social Media and Lead Generation and Full Site subscriptions. Use this email lead generating ad to build your audience of people interested in receiving additional information about golfing injuries.
This article includes downloadable ad artwork (ie. images), ad copy (ie. text) and a series of video showing you how to create a targeted email audience of people who are likely to be interested in the cycling injury content that is included in the Co-Kinetic marketing subscriptions ie. the Social Media and Lead Generation and Full Site subscriptions. Use this email lead generating ad to build your audience of people interested in receiving information about additional cycling injury content.
This article includes downloadable ad artwork (ie. images), ad copy (ie. text) and a video showing you how to create a targeted audience of people who are likely to be interested in the running injury content that is included in the Co-Kinetic marketing subscriptions ie. the Social Media and Lead Generation and Full Site subscriptions.
This goal of this campaign is to help you promote your email newsletter and grow your email newsletter list. It's a great campaign to use on social media to encourage people to sign up to your email newsletter at any time of the year. It focuses completely on emphasising the added value content of your newsletters. It is regularly updated with the new newsletter and a new piece of accompanying social media, each time a campaign is published and is included in ALL four of our core subscriptions.
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Advertising through Facebook is probably the single most impactful marketing activity that you can pay for, to grow your business (possibly with the exception of search engine optimisation). This article explains how you can best use Facebook advertising, the steps you need to take to get started, and an accompanying step-by-step video course. Register free below (or log in if you already have an account) and you can access the article, short video course and other related resources.
The Co-Kinetic Marketing System: is a package of content and technology, built on a proven marketing strategy, which is specifically designed to help physical therapists attract more clients, and grow their businesses. It is a bit like a fajita kit with all the ingredients, cooking utensils and the oven included too! The Blueprint: has been put together to support subscribers using the Co-Kinetic Marketing System. However, it also outlines a proven marketing strategy that can be used by anyone to win new clients, and it explains in practical terms how to implement this strategy, step-by- step. It's available as an OPEN ACCESS article and interactive resource.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
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