Too many people overcomplicate marketing. In reality, everything can be based around three principal pillars, which should combine to form a funnel of people who you intend to convert into paying customers. If you focus on the right things at the right time, it’s hard to go wrong. Unfortunately, the number of marketing activities out there, can make it difficult to know where to start and what to focus on. The goal of this article is to help you identify what matters, and why, so you can focus on the right activities, instead of wasting time on ones that are likely to be unproductive. This article is open access, just login or register below to access the full PDF version with associated resources.
This article includes downloadable ad artwork (ie. images), ad copy (ie. text) and a series of video showing you how to create a targeted email audience of people who are likely to be interested in... Read More
This article includes downloadable ad artwork (ie. images), ad copy (ie. text) and a series of video showing you how to create a targeted email audience of people who are likely to have posture-related pain,... Read More
This article includes downloadable ad artwork (ie. images), ad copy (ie. text) and a series of video showing you how to create a targeted email audience of people who are likely to be interested in the golf injury content that is included in the Co-Kinetic marketing subscriptions ie. the Social Media and Lead Generation and Full Site subscriptions. Use this email lead generating ad to build your audience of people interested in receiving additional information about golfing injuries.
This article includes downloadable ad artwork (ie. images), ad copy (ie. text) and a series of video showing you how to create a targeted email audience of people who are likely to be interested in the cycling injury content that is included in the Co-Kinetic marketing subscriptions ie. the Social Media and Lead Generation and Full Site subscriptions. Use this email lead generating ad to build your audience of people interested in receiving information about additional cycling injury content.
This article includes downloadable ad artwork (ie. images), ad copy (ie. text) and a video showing you how to create a targeted audience of people who are likely to be interested in the running injury content that is included in the Co-Kinetic marketing subscriptions ie. the Social Media and Lead Generation and Full Site subscriptions.
Social media. Some people love it, some people hate it and the rest of us tolerate it, mostly begrudgingly. However, as a small business owner you’d be a little bit mad to ‘diss’ it. You can also waste a huge amount of time on social media, and never get any kind of return on that investment. But you can avoid that by having a solid strategy. In this article, I’ll outline the strengths of having active social network pages but more importantly review what you can achieve for your business by having a good social media presence. I will look at the key objectives for healthcare-based businesses and explain what you should be prioritising and why. Lastly, I’ll answer some frequently asked questions such as which platforms should you be using, how many times a day should you be posting and whether or not you should you be spending time on more than one platform. We also cover some social media trends for 2020. Hold onto your horses....!
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Advertising through Facebook is probably the single most impactful marketing activity that you can pay for, to grow your business (possibly with the exception of search engine optimisation). This article explains how you can best use Facebook advertising, the steps you need to take to get started, and an accompanying step-by-step video course. Register free below (or log in if you already have an account) and you can access the article, short video course and other related resources.
The Co-Kinetic Marketing System: is a package of content and technology, built on a proven marketing strategy, which is specifically designed to help physical therapists attract more clients, and grow their businesses. It is a bit like a fajita kit with all the ingredients, cooking utensils and the oven included too! The Blueprint: has been put together to support subscribers using the Co-Kinetic Marketing System. However, it also outlines a proven marketing strategy that can be used by anyone to win new clients, and it explains in practical terms how to implement this strategy, step-by- step. It's available as an OPEN ACCESS article and interactive resource.
Twenty eight pieces of social media (text and images) along with assorted resources on the topic of preventing skiing and snowboarding injuries. It includes a newsletter entitled 6 Strategies for Avoiding Injury on the Slopes and two Power Exercise Sheets, one for skiers and one for snowboarders. Use our simple inbuilt 4-step social media scheduling tool to post these to Facebook and/or Twitter. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to access the downloadable resources, meaning it also helps you to build your email list. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.
Login, or register a free account below, to download a bonus handful of the social media images and patient leaflets (no subscription required). You can also watch a video talking you through the campaign in more detail.
Approximately 25 pieces of social media (text and images) along with assorted resources on the topic of cycling injuries. It includes a set of 8 patient information leaflets resources packed with tips on avoiding common cycling injuries. Use our simple inbuilt 4-step social media scheduling tool to post these to Facebook and/or Twitter. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to access the downloadable resources, meaning it also helps you to build your email list. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
To access this new section, we need you to upgrade to add the Business Growth subscription to your account. (more details here).
Don't worry, it's RISK FREE. If you don't wish your subscription to continue after this time, simply cancel your Business Growth subscription before the trial expires and your original content subscription will continue as before.
