Nine out of ten people read reviews online before making a purchase. Eight out of ten people trust online reviews as much as personal recommendations. Google is the most popular review platform with 6 out of 10 people using it to read reviews. Your response matters – 97% of people who read reviews also read the business’ response. Reviews also impact Google search results. Google trusts the power of word-of-mouth marketing. It factors in the quantity and quality of reviews to evaluate the search position. When you enter a local search term into Google (like “sports physio”), three main factors will affect the ranking of each site displayed: Relevance; Distance; Prominence. Reviews fall into the category of prominence. A sports physio with many highly rated reviews is likely to outrank a closer local competitor if they have fewer, less positive ratings and reviews. With all this in mind we’ve put together some practical resources to help you to encourage customer reviews. Login or register a free account below to view a list of contents included in this article.
For a long time, treatment of cancer was purely medical. Now, however, there is more understanding that treating the person holistically, involving support with diet advice, physical activity and massage, in addition to the medical... Read More
Catch up on this quarter's essential physical and massage therapy research. Our Physical and Massage Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is... Read More
Low back pain (LBP) affects many people and can be hard to treat. If LBP becomes chronic, psychological factors, such as fear-avoidance beliefs and catastrophising, can also become involved. There is an almost overwhelming amount... Read More
There is a growing evidence base demonstrating that extracorporeal shockwave therapy (ESWT) is beneficial for the treatment of musculoskeletal conditions, reducing pain and promoting tissue healing in the short term. It is a non-invasive therapy and is of particular interest as it may well allow your client to continue with the training/competing demands of the season. This article provides the most up-to-date information about the indications and contraindications for ESWT, the evidence base for its use and what protocols have been used. This information will allow you to determine if ESWT will benefit your client and how to begin to use it for their condition. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.
In this article we look at some of the key factors that impact your marketing success, including the importance of building an audience and the value of investing in developing trust and engagement with that audience. We discuss strategies for turning a cold audience into a warm one, how to boost your open and click rates on your nurture emails, making sure you’re doing the right marketing activities at the right time, and the benefits of focusing on a niche to help you optimise the financial return on your patient-facing time and build a more stable and sustainable business. Register (or sign in) below to read this article without needing a subscription.
The fact that we are talking about how to survive recession for the second time in two years is a timely reminder that we must not take our clients or our businesses for granted. This article describes the key aspects of your business to think about and some simple marketing plans to put in place that will help you to win customers and survive this current storm in the best financial shape possible. Register (or sign in) below to read this article without needing a subscription.
Once you’ve created a website for your clinic or business, it might be tempting to sit back and think “Job done!” and then wait for the patients to arrive. However, things are never quite that easy. You won’t be the only businesses in your area, all trying to attract the same clients. To boost your chances of being the one to succeed, you need to make it easy for people to find you. This involves playing nicely with the search engines, so that when somebody does a search in Google (for example), it’s your website that appears at, or at least near, the top of the list. This article takes you through some easy things to do with your website content that will boost your rankings in the all-important search engine results. Register (or sign in) below to read this article without needing a subscription.
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