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This article provides a detailed, step-by-step Playbook explaining how to use the resources included in the Post-Viral Fatigue Content Marketing Campaign to plan and implement a high-converting, customer-generating conversion event. Login or register a free... Read More
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical and manual therapy. Register free below or sign in with an existing account, to access this... Read More
Stretching is good for us, right? Well, yes and no! It turns out that you have to do the right kind of stretching for the right duration at the right time according to what activity... Read More
Many people, if not most, think of yoga as being useful for developing flexibility or perhaps for rehab, and know that it has ‘some sort of mindfulness’ aspect. This article sets straight some of the misconceptions about yoga as well as describing the Eight Limbs of yoga, the concepts of which can inform a complete way of ‘being’. Combined with an emphasis on how these ideas are relevant to pain, this article will enable you to encourage your patients to manage their pain holistically – both physically and emotionally – as well as being of benefit in your own life. This article has been extracted from the authors’ book Pain Science – Yoga – Life. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of health and wellbeing. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
We all know that the foot is an amazing piece of anatomy and we probably all feel a bit chuffed once we’ve memorised the names of all the bones, know how they are held together, and understand the windlass mechanism and plantar fasciitis. But, other than their existence, what do we know about the intrinsic foot muscles (IFMs)? Well, it turns out that they are pretty crucial for proper functioning of the foot, and that strengthening them can help with many problems relating not only to the foot, but also the ankle and even the knee. This article allows you to understand the concept of the ‘foot core’, how to assess the IFMs and how to strengthen them. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.
Catch up on this quarter's essential physical and massage therapy research. Our Physical and Massage Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most popular sections aimed at saving you time and money not having to trawl the research journals!
Register (or sign in) below to read three of the best research stories in this quarter's roundup without needing a subscription.
This piece of content consists of a 13 page booklet divided into two parts, teaching you how to plan, measure and run a conversion event designed to generate new customers for your clinic. Part 1 focuses specifically on deciding what event to run, setting timeframes and deadlines, crunching your numbers and setting revenue targets. It includes an Event Sales Calculator Excel spreadsheet, several planning worksheets and a cheatsheet detailing the types of events you can run, depending on how quickly you want to generate new revenue. Part 2 looks at the action implementation and delivery of the event using the topic of post-viral fatigue so you can decide what would work best for your circumstances, and learn how it works in real-life practice (for you own event you can use whatever topic you like). It includes a day by day breakdown of what needs to be done and at what stage along with various calendar planning templates and downloads.
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