This Compendium is both a marketing guide and a handbook helping you to get the very best value from your Co-Kinetic subscription as well as your marketing activities as a whole. It details a three-step marketing strategy, designed specifically to overcome the six biggest marketing obstacles that more than 1,500 physical and manual therapists have identified as holding them back from building thriving businesses. It’s also a long overdue, all-in-one-place outline of the full range of services at your disposal through the Co-Kinetic subscriptions – including several new features developed to help you adapt to the post-Covid business landscape. As well as detailed descriptions of everything available to you, you’ll find tips on how to use your social media, run successful live events, attract new customers with discount vouchers and more. You’ll also find handy marketing cheat sheets to help make sure you’re doing the right things at the right time. It’s our way of ensuring you’re getting the best value – and the most customers – from your Co-Kinetic resources as you look to build your business. It's fully-open access, all you need to do is log in with an existing login (no subscription required), or register free below to access it in full.
Many people are intimidated by marketing for the following reasons:
To recap, we’ve discussed the structure of a simple marketing funnel/customer journey, which is to make people aware of your business and ultimately lead them through to a purchase. We’ve also discussed a strategy that... Read More
There’s no doubt that 2020 was a total ‘shocker’ of a year for most physical and manual therapists (and the first part of 2021 hasn’t been much better for many of us). Most of us... Read More
Social media. Some people love it, some people hate it and the rest of us tolerate it, mostly begrudgingly. If done badly, it can lead to a huge amount of wasted time, without any kind of return on that investment. That said, it also has many benefits and small businesses in particular can really benefit from a good social media page, you just need to make sure you're following a solid strategy.
In this article I’ll outline the strengths of having active social network pages but more importantly review what you can achieve for your business by having a good social media presence. I will look at the key objectives for healthcare-based businesses and explain what you should be prioritising and why. Lastly, I’ll answer some frequently asked questions such as which platforms should you be using, how many times a day should you be posting and whether or not you should you be spending time on more than one platform. We also cover some latest social media trends. Lots of practical advice....
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We developed the Marketing Grader in 2017 as a means of delivering a free email course on marketing, specifically designed for physical and manual therapists. So far it has been completed by just over 1,500 therapists from all over the world. It consists of 20 yes/no questions designed to establish where you are with your current marketing and to help you to decide what actions you should prioritise, going forward, to give you the most time- and cost-effective ‘bang for your marketing buck’. The infographic we've produced from our results, reveals what physical and manual therapists are actually spending their time on. Unfortunately as you'll see, it's not the right stuff!
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Register (or sign in) below to access PDF versions of our Marketing Checklists for Physical Therapists, no subscription needed. This includes our Email Lead Collection and Email Nurture - Best Practice Checklist and our General Marketing Set-Up - Checklist In Priority Order.
Since 1999, we have been producing engaging, peer-reviewed educational content to help you as a practitioner stay clinically up-to-date. In the very first journal we published three photocopiable (well it was 1999!) peer-reviewed patient advice leaflets. In 2017, we took that considerably further, producing a whole range of ready-made, patient-facing marketing content for therapists. And that’s where things really took off. Register (or sign in) below to read this article without needing a subscription.
Let us help you on the road to professional success and choose a plan that's right for you AND your business. Register (or sign in) below to read this article without needing a subscription.
Each piece of content that we create is part of a bigger picture: it has been designed specifically to help you create a customer journey, with the end result being to generate new business. Register (or sign in) below to read this article without needing a subscription.
How Do the Co-Kinetic Marketing Subscriptions Compare with Other Marketing Services? That’s a tough one because there’s nothing comparable to what we provide, but let’s try to compare as close to like-for-like as we can. Register (or sign in) below to read this article without needing a subscription.
The Co-Kinetic system is so versatile it’s sometimes difficult for me to explain, and for you to really appreciate, just how much you can do with it. The goal of this article is to give you examples of WHAT you can do to get those entrepreneurial juices flowing and then link you to the help posts telling you HOW TO do each activity. Register (or sign in) below to read this article without needing a subscription.
What Events Can You Run Using Co-Kinetic’s Presentation/Event Pages? In short, pretty much any kind of presentation either online or face-to-face, live or pre-recorded. Events could include: educational presentations; delivery of a clinic tour; introductions to a new team member; demonstrations of a new piece of equipment; showing off new facilities; presentations of existing treatments/services; and offers of trials/samples/try-before-you-buy appointments. Register (or sign in) below to read this article without needing a subscription.
I figured that if I made the technology SO simple, you wouldn’t need us to do anything for you, but it turns out that lots of you would still prefer us to do it for you. So, I’ve come up with some ways that we can do just that, as well as add extra value doing things that you might not otherwise feel confident enough to set up. I’ve created three plans to help you put your marketing into action. Register (or sign in) below to read this article without needing a subscription.
There are a lot of benefits to selling gift vouchers, perhaps most significantly for those of us exiting lockdowns, they generate instant cash flow, which is exactly why we built a system to allow you to sell and manage vouchers within Co-Kinetic. Register (or sign in) below to read this article without needing a subscription.
It doesn’t matter what kind of marketing activity you’re doing – whether it’s running an educational campaign on your social networks, promoting some kind of conversion event, or generating business through voucher sales – everything needs to be promoted. Register (or sign in) below to read this article without needing a subscription.
All of your Co-Kinetic questions answered. Register (or sign in) below to read this article without needing a subscription.
The six marketing obstacles that I set out to solve by building the Co-Kinetic Marketing System and associated content were: I don’t know what I should be doing with my marketing; I don’t have enough time/can’t afford to waste time; I don’t have access to good enough content or resources; I don’t want to come across as salesy; I hate computers; and Marketing costs too much. Register (or sign in) below to read this article without needing a subscription.
We are a very small team, working to support a fairly big product, which as you will now appreciate, can do a lot of different things to help you build your business (and I’m guessing quite a lot more than you realised?). Register (or sign in) below to read this article without needing a subscription.
Marketing always works better when you’re following a plan. I would recommend putting together a rough sketch of a plan for 9-12 months ahead of time, focused around your conversion events. Register (or sign in) below to read this article without needing a subscription.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
To access this new section, we need you to upgrade to add the Business Growth subscription to your account. (more details here).
Don't worry, it's RISK FREE. If you don't wish your subscription to continue after this time, simply cancel your Business Growth subscription before the trial expires and your original content subscription will continue as before.
