Membership packages, purchased on a regular recurring payment basis, are extremely valuable to all businesses at all times, but with the challenge presented by a situation like Covid-19, they can be the lifeline that makes the difference between a business surviving or not. This article details the advantages of creating recurring revenue streams and then goes into more detail about the sorts of packages you could create within a physical or manual therapy business. Login or register a free account below to read the open access article.
Too many people overcomplicate marketing. In reality, everything should be based around three principal pillars, which should combine to form a funnel of people who you intend to convert into paying customers. If you focus... Read More
In this article, Vicki explores the benefits of offering a membership subscription option within a physical or manual therapy business. She discusses why memberships are so valuable, explores some different membership models, offers some suggestions... Read More
Catch up on this quarter's essential physical therapy research. Our Physical Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most... Read More
Covid-19 and the physical distancing measures introduced to help reduce its spread have spurred many businesses to find new ways of working. Many occupations, even ones traditionally believed to need face-to-face contact, are being done successfully remotely and physical therapy is no exception. This article discusses the conditions that are most suited to a remote healthcare service as well as the considerations for implementing a telehealth service, allowing you to provide physically distanced healthcare to new and existing patients and perhaps even reaching patients who can’t access in-house services for reasons other than Covid-19. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.
Hamstring injuries are common in sport, as are injury recurrence rates. Hamstring injury rehabilitation requires a multifactorial approach involving the lower spine and pelvis, neuromobilisation and hamstring lengthening and strengthening. This article sets out the aspects that need to be addressed and how to address them so that you will be able to create a personalised hamstring rehab programme that will give your patient the strength and confidence for the best quality return to play. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.
Catch up on this quarter's essential massage therapy research. Our Massage Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most popular sections of content aimed at saving you time and money not having to trawl the research journals!
Register (or sign in) below to read three of the best research stories in this quarter's roundup without needing a subscription.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
Fascial Stretch Therapy™ (FST) is a technique that involves painless assisted stretching that focuses on the neuromyofascial net of the body as a whole for improving flexibility and function. This article explains how to implement the Ten Principles of FST as well as how to perform the initial general assessment of the lower body, allowing you to understand the concepts of FST and to see how it can benefit your patients. This article is an excerpt from Chapter 5 “FST – Lower Body Technique” of the authors’ book Fascial Stretch Therapy. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.
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