Turning Email Leads into Paying Customers: Using the Powerful Hidden Influences of Nurture Emails [Article]

So, you’re publishing some great social media content onto your social networks, some of which (hopefully) is designed specifically to collect email leads in return for the downloading of a value-added piece of content. Everyone reading this article, will probably have a bunch of email leads of past and prospective customers, that aren’t currently being tapped to grow your business. Depending on the size of your list, this is a significant opportunity that can be mobilised quickly and easily.

The question is how can you convert these email leads into paying customers most quickly, efficiently and easily. And how can you employ research findings around the topic of influence and persuasion to facilitate the process? This is exactly what this article will explain. I'll show you why nurture emails have some hidden influences that can make them the most powerful tool in your marketing (read relationship-building) toolbox and I'll show you practical ways you can do this.

I'll also give you 5 stunning, interactive resources you can start sending to your clients today.

Register below to access the full text of this article free of charge.

Don’t Waste Your Marketing: How to Ethically Boost Patient Retention [Article]

Finding new customers is key to any business but properly retaining existing customers is arguably even more important otherwise all the marketing money spent on finding new customers is wasted. But what if we focused on really delivering the service our patients actually expected from us, which is frequently something we underdeliver on in the belief we’re doing the patient a favour? We could not only boost our retention and get better outcomes for our clients but we would also build an army of fans who will go out and spread the word locally. This article explains how to make this happen, and it turns out it’s much simpler than you’d expect, it just requires us to ask the right questions, at the right time. Register below to access the full text of this article free of charge.

Customer Experience is All About 'Internal' Marketing [Article]

Spending money on marketing is great for generating new customers. But what if there were a few simple and perfectly ethical things you could do right now, to make more out of your existing clients, while at the same time providing a better service? In this article, we outline 5 key performance indicators you should be tracking to ensure you’re getting the most out of your business, as well as 5 simple but surprisingly effective ways you can plug unnecessarily lost revenue, and add more profit to the bottom line.

Classification Systems: A Review of Low Back Pain Care [Article]

Low back pain (LBP) is one of the most common presentations in primary healthcare. It is a complex condition with a multifactorial aetiology, which perhaps explains why there is a lack of strong clear evidence for effective treatment protocols. The treatment-based classification (TBC) system is one of several models that classify LBP patients into subgroups in order to tailor treatment more appropriately, which seems to yield improved outcomes. This article reviews the evidence available, the TBC system and treatment recommendations. With explanatory videos, links to current research results and patient exercise leaflets, this article will allow you to better understand and more effectively treat your LBP patients. Register below to read the key points for this article

The 10 Most Discussed Pieces of Research in Manual Therapy: Oct-Dec 2017 [Infographic]

Check out this quarter's most newsworthy pieces of research on the topic of massage and manual therapy. Register or sign in to checkout this beautifully designed infographic. The subscription version includes interactive links to each piece of research and Altmetric profile.

The 10 Most Discussed Pieces of Research in Physical Therapy: Oct-Dec 2017 [Infographic]

Check out this quarter's most newsworthy pieces of research on the topic of physical therapy. Register or sign in to checkout this beautifully designed infographic. The subscription version includes interactive links to each piece of research and Altmetric profile.

Physical Therapy Journal Watch - January 2018 [Article]

Catch up on this quarter's essential physical therapy research. Our Physical Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most popular sections aimed at saving you time and money not having to trawl the research journals!

Register (or sign in) below to read three of the best research stories in this quarter's roundup without needing a subscription.

Manual Therapy Student Handbook: Assessment and Treatment of the Cervical Spine - Part 11 [Article]

This is the eleventh article from our Manual Therapy Student Handbook (see the ‘Contents panel’ for further details) and it describes how to assess and treat common complaints involving the cervical spine. As well as listing a comprehensive assessment procedure, the treatments are described in full and have accompanying videos, which provides a great practical resource for the clinician.