In this article I explain why you’re doomed to failure if you don’t have a marketing strategy, why most marketing efforts fail and why narrowing your focus can give you the much needed advantage as well as helping you to save time and resources. I'll explain how to identify patients who are most likely ‘convert’ to paying customers, and describe in detail a tried and tested strategy that 1000s of practitioners around the world are using to build their businesses right now. If you subscribe to our marketing content, we also provide you with EVERY piece of marketing material you need to run a new campaign, every month, following this same strategy.
This article consolidates current knowledge on the diagnosis, treatment and rehabilitation of shoulder impingement. It is packed full of practical implementation resources including videos of assessment tests, printable quick reference algorithms and a set of... Read More
Check out this quarter's most newsworthy pieces of research on the topic of massage and manual therapy. Register or sign in to checkout this beautifully designed infographic. The subscription version includes interactive links to each... Read More
In this article, we look at what it takes to run a successful therapy business and what success actually means to you both personally and professionally. We look at what defines a successful, well run... Read More
Catch up on this quarter's essential physical therapy research. Our Physical Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most popular sections aimed at saving you time and money not having to trawl the research journals!
Register (or sign in) below to read three of the best research stories in this quarter's roundup without needing a subscription.
This article is one of the first to consolidate the wide range of fascia-related therapies into one place. The article is an extract from a truly excellent book published by Handspring Publishing called Fascia: What it is and why it matters. If you're looking to add a specific fascia-based skill to your toolbox and you're not sure which one to choose, this is a great starting place. Register below to read the key points.
Check out this quarter's most newsworthy pieces of research on the topic of sports medicine. Register or sign in to checkout this beautifully designed infographic. The subscription version includes interactive links to each piece of research and Altmetric profile.
The article explores the most prominent running injuries and associated risk factors with a view to explaining how barefoot running may alter load to the tissues most affected by running injury. It explains the difference between barefoot running and gait retraining and gives some practical recommendations on implementing barefoot running safely. Register below to read the key points.
Catch up on this quarter's essential massage therapy research. Our Massage Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most popular sections of content aimed at saving you time and money not having to trawl the research journals!
This article is the tenth from our Manual Therapy Student Handbook (see the class 'Contents panel’ for further details) and it describes how to assess and treat common wrist and hand complaints. As well as listing a comprehensive assessment procedure, the treatments are described in full and have accompanying videos, which provides a great practical resource for the clinician.
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