FULLY OPEN ACCESS: After speaking to nearly 1,000 physical therapists in 2017, it's clear that it’s getting harder and harder to build a successful business. There’s a lot of competition and so much existing marketing noise. Plus as a profession we hate selling ourselves. In this article I'll talk you through a great strategy for doing this without ever feeling awkward or uncomfortable. I'll show you ways to increase traffic to your website, build engaging social networks, establish and grow your authority and credibility, expand your marketing reach, and find new customers as well as strengthen relationships with your existing ones. Plus if you take our Marketing Grader questionnaire (which takes no more than 3 minutes), you'll receive a customised series of emails personalised to your marketing situation showing you exactly where you can best prioritise your marketing efforts (and you'll be invited to join our closed Facebook Group Business Success for Therapists).
- Marketing Know-How |Co-Kinetic Journal April 2017 (Issue 72) [Group of articles]
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