FULLY OPEN ACCESS: After speaking to nearly 1,000 physical therapists in 2017, it's clear that it’s getting harder and harder to build a successful business. There’s a lot of competition and so much existing marketing noise. Plus as a profession we hate selling ourselves. In this article I'll talk you through a great strategy for doing this without ever feeling awkward or uncomfortable. I'll show you ways to increase traffic to your website, build engaging social networks, establish and grow your authority and credibility, expand your marketing reach, and find new customers as well as strengthen relationships with your existing ones. Plus if you take our Marketing Grader questionnaire (which takes no more than 3 minutes), you'll receive a customised series of emails personalised to your marketing situation showing you exactly where you can best prioritise your marketing efforts (and you'll be invited to join our closed Facebook Group Business Success for Therapists).
‘Sacroiliac Joint Dysfunction (SIJ): A Structured Assessment Strategy’ has been developed from an extract of Clayton’s book Sacroiliac Joint Dysfunction and Piriformis Syndrome. It includes step-by-step guidelines for more than 10 sacroiliac joint assessment tests... Read More
In line with our goal of saving you both time and money, here’s our pick of some of the best resources on social media published over the last couple of months.
Co-Kinetic and Altmetric have joined forces to bring you this quarterly infographic covering the most discussed pieces of research relevant to physical therapy in the last three months. The paid version includes interactive links to... Read More
Co-Kinetic and Altmetric have joined forces to bring you this quarterly infographic covering the most discussed pieces of research relevant to manual or massage therapy in the last three months. Just register or sign to check out the infographic image free of charge. The paid version includes interactive links to each piece of research.
One of our most popular sections in Co-Kinetic, our Physical Therapy Journal Watch brings you the most important journal discoveries in the last three months, with our own unique Co-Kinetic take-home messages. This is one of our best time and money savers! Sign in or Register free below to access a handful of the reviews, some of which include full open access to the original research.
Catch up on this quarter's essential massage therapy research. We bring you the most important journal discoveries with our own unique Co-Kinetic take-home messages. As one of our most popular sections, this is a big time and money saver. Register or sign in below to access a beautifully designed page included in the April issue.
This article explains the proposed underlying neurophysiological mechanisms of acupuncture within the path of pain and then goes on to explore the analgesic mechanism of acupuncture. Accredited training is now available for a wide range of allied health professionals including sports therapists and sports rehabilitators. Training opportunities are discussed later in the article. This article includes a patient advice handout.
This article with accompanying videos and a client handout, has been written for practitioners, and discusses the issue of osteoarthritis of the knee, the role of exercise, its relationship with (or not) arthritis and progresses to physical therapy interventions including exercises which should be included as part of a strengthening and stretching plan. It is supported by videos which show manual therapy techniques that can be used as part of a treatment programme and additional videos that can be used as part of a patient education programme. Register free (or sign in) and we'll reveal a really clever way you can identify local opportunities for delivering osteoarthritis services.
To discover how to identify your local area's specific osteoarthritis needs, sign in or register free below.
This leaflet explains to patients what Patellar Tendon pain is, how it occurs and what can be done to rehabilitate this injury. It is designed as a printable/downloadable A4 PDF. You can purchase it individually using the Purchase button below, or as part of any of the main Co-Kinetic subscriptions.
This leaflet explain the difference between acupuncture and dry needling and outlines the many benefits of both techniques. It has been written specifically for patients. You can purchase it individually using the Purchase button below, or as part of any of the main Co-Kinetic subscriptions.
This article and associated supporting material outlines a massage therapy treatment strategy for patellar tendonosis. The author outlines a restricted reciprocal inhibition condition which is commonly found in people with patellar tendon pain, which leads to altered movement patterns at the lumbopelvic and hip level. He goes on to describe in detail a unique technique he has developed to identify the key soft tissue restrictions in the hip along with a soft-tissue based treatment to unlock the key restrictions resulting from this altered movement pattern. The article is supported by videos and a patient information leaflet.
This article is the eighth from our Manual Therapy Student Handbook (see the ‘Contents panel’ for further details) and it describes how to assess and treat common shoulder complaints. As well as listing a comprehensive assessment procedure, the treatments are described in full and have accompanying videos, which provides a great practical resource for the clinician.
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