Sportex Time-saving marketing resources for physical & manual therapists

Kath Thomas

Kathryn Thomas (BSc Physio, MPhil Sports Physiotherapy) is a physiotherapist with a Masters degree in Sports Physiotherapy from the Institute of Sports Science and University of Cape Town, South Africa. She graduated both her honours and Masters degrees Cum Laude, and with Deans awards. After graduating in 2000 Kathryn worked in sports practices focusing on musculoskeletal injuries and rehabilitation. She was contracted to work with the Dolphins Cricket team (county/provincial team) and The Sharks rugby teams (Super rugby). Kathryn has also worked and supervised physios at the annual Comrades Marathon and Amashova cycle races for many years. She has worked with elite athletes from different sporting disciplines such as hockey, athletics, swimming and tennis. She was a competitive athlete holding national and provincial colours for swimming, biathlon, athletics, and surf lifesaving, and has a passion for sports and exercise physiology. She has presented research at the annual American College of Sports Medicine congress in Baltimore, and at The South African Sports Medicine Association in 2000 and 2011. She is Co-Kinetic’s technical editor and has taken on responsibility for writing our new clinical review updates for practitioners.

Recent content

  • Benefits of Massage Client Information Resources

    Rebrandable client resources explaining the powerful health benefits of massage. It includes two leaflets covering an overview of the benefits of massage along with four more specific leaflets covering: Benefits of massage for sleep; Massage for musculoskeletal pain; Massage and stress relief; and Sports Massage. We also have a range of posters you can print out for your clinic - log in or register a free account below for more details and a link to that content.

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Festive Follies: A Social Media and Content Marketing Campaign for Therapists

    This is a Christmas-themed all-in-one marketing strategy that helps you grow your email list using pre-prepared lead-generating social media; nurture and build trust with these new prospects using pre-written nurture emails; and then convert them into paying clients using a variety of strategies which we provide supporting content for including pre-written blog posts, off-the-shelf PowerPoint presentations, print-ready posters, and loads more resources to help you convert your email prospects into paying customers. We even build and host your lead-collection pages and deliver the lead magnets your prospects have signed up to receive.

    Login, or register a free account below, to download free social media content and watch a video talking you through the kit contents in more detail.

  • Happy Holidays or Is It? Social Media and Content Marketing Campaign for Therapists

    This is an all-in-one content marketing campaign designed to help your social media page followers and clients cope with the stress, anxiety and sometimes even depression, brought on by the run up to the Christmas season. It includes a set of resources packed with tips on reducing stress and anxiety and emerging from the holiday in good mental and physical health. It particularly emphasises the role of massage as a stress reducer and could be used in conjunction with the "Give the Gift" campaigns promoting massage packages or gift options. The social media, in conjunction with the pre-built email lead collection page, is designed to help you build your email list, by offering high-value resources for download. You can then use these same resources in our pre-written emails, to help you build and strengthen relationships with your existing customers and wider email list.

    As it's already a busy time of year and diaries are already under pressure, we've left out the PowerPoint presentation and promotional material for an open clinic conversion event for this campaign, but you'll still find a pre-written blog post and nurture email as per usual. We provide the ALL the content and the technology you need to implement the campaign.

    If you’d like to learn more login/register a free account to download a set of free social media images and sample patient leaflets included in the campaign and watch the video walkthrough.

  • Happy Holidays Or Is It? Client Information Resources

    Brandable client advice leaflets packed with tips to help your readers manage the stress and anxiety which can be brought on by the run up to the Christmas season. It particularly emphasises the role of massage as a stress reducer and could be used in conjunction with the "Give the Gift" campaigns promoting massage packages or gift options. Share these leaflets on your social media pages, through your email newsletters, you website and why not print some out for your clinic. You can also download some free social media and patient leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased as a set using the purchase button below.

  • Booze Busters in Numbers [Infographic]

    The latest infographic that we created for Festive Follies Christmas Lead Collection Marketing Campaign for Therapists. Check the infographic out in full here - OPEN ACCESS.

  • Low Back Pain: Moving Back To Basics [Article]

    Low back pain (LBP) affects many people and can be hard to treat. If LBP becomes chronic, psychological factors, such as fear-avoidance beliefs and catastrophising, can also become involved. There is an almost overwhelming amount of research about LBP and how best to treat it. This article discusses the evidence for and against different approaches and will allow you to make individually-tailored decisions for the best treatment for each of your LBP patients. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • How and Where to use Extracorporeal Shockwave Therapy [Article]

    There is a growing evidence base demonstrating that extracorporeal shockwave therapy (ESWT) is beneficial for the treatment of musculoskeletal conditions, reducing pain and promoting tissue healing in the short term. It is a non-invasive therapy and is of particular interest as it may well allow your client to continue with the training/competing demands of the season. This article provides the most up-to-date information about the indications and contraindications for ESWT, the evidence base for its use and what protocols have been used. This information will allow you to determine if ESWT will benefit your client and how to begin to use it for their condition. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Mastering Chronic Pain: A Content Marketing Campaign for Therapists [Clinic Growth Subscription]

    September is International Pain Awareness Month which makes it the perfect time to use our all-in-one content marketing campaign designed to help you to nurture relationships with, and capture the attention of, people suffering from chronic pain. The social media, in conjunction with pre-built lead collection pages, are designed to help you collect new email leads of people with chronic pain issues. The client leaflets and pre-written email are designed to help you nurture and build trust with these new leads, as well as existing clients and prospects. The blog post is designed to help you optimise your website and be found by people searching for chronic pain-related content (boost your SEO). The PowerPoint presentation, posters and promotional material are designed to help you promote an 'open clinic event' aimed at converting these prospects into paying clients. It's an all-in-one marketing AND sales strategy. We provide the content and the technology to allow you to implement the full monthly campaign in less than 20 minutes. Click here to learn more.

    Login, or register a free account below, to download a handful of the social media images and patient leaflets (no subscription required). You can also watch a video talking you through the campaign in more detail.

  • Chronic Pain Patient Information Resources

    September is International Pain Awareness Month, which makes it a great time to share these 9 rebrandable client information resources exploring ways of managing chronic pain on your social networks, in local discussion forums and through your email newsletter. It includes a client newsletter, advice leaflets and infographics on: Understanding Chronic Pain; Skills to Cope with Chronic Pain; How Physical Therapy Can Help You if You Suffer from Chronic Pain; How Pain Affects Your Life (infographic); Relaxation for Chronic Pain (exercise handout); Building Activity into Your Everyday Life If You Suffer from Musculoskeletal Pain; Daily Activity Template and three brandable posters of the Pain Scale, Biopsychosocial Pain Model and the Cycle of Chronic Pain that you can print out for your clinic wall, or use in client consultations. For more information about branding this content click here. You can download some free social media and a couple of patient leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Mastering Chronic Pain: Social Media and Lead Collection Campaign

    September is International Pain Awareness Month which makes it a great time to run this social media awareness campaign with associated patient resources. This campaign consistes of more than 40 social media posts (images, infographics, videos and text) on the topic of chronic pain, pre-loaded into our inbuilt social media scheduling tool. Each piece of social media can link to a email lead collection form where people can sign up to receive the resources. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes 8 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). All you need to do is schedule the social media to be sent to your social networks. Use the campaign to build your email list and build reputation and authority by publishing some super-helpful content to your social networks.

    To try out a free campaign and see how it works, just login or register an account below and visit the Campaigns section in the My Account panel.