Sportex Time-saving marketing resources for physical & manual therapists

Kath Thomas

Kathryn Thomas (BSc Physio, MPhil Sports Physiotherapy) is a physiotherapist with a Masters degree in Sports Physiotherapy from the Institute of Sports Science and University of Cape Town, South Africa. She graduated both her honours and Masters degrees Cum Laude, and with Deans awards. After graduating in 2000 Kathryn worked in sports practices focusing on musculoskeletal injuries and rehabilitation. She was contracted to work with the Dolphins Cricket team (county/provincial team) and The Sharks rugby teams (Super rugby). Kathryn has also worked and supervised physios at the annual Comrades Marathon and Amashova cycle races for many years. She has worked with elite athletes from different sporting disciplines such as hockey, athletics, swimming and tennis. She was a competitive athlete holding national and provincial colours for swimming, biathlon, athletics, and surf lifesaving, and has a passion for sports and exercise physiology. She has presented research at the annual American College of Sports Medicine congress in Baltimore, and at The South African Sports Medicine Association in 2000 and 2011. She is Co-Kinetic’s technical editor and has taken on responsibility for writing our new clinical review updates for practitioners.

Recent content

  • DIY Sports Recovery [Article]

    Massage is a useful aid to training/sport recovery and is increasingly being seen as relevant to recreational athletes as well as elite professionals. However, the traditional barriers to massage (cost, time, access to a professional) combined with the advent of doing everything at home during the Covid-19 pandemic have increased the popularity of ‘self-massage’. For the massage professional this might not seem like a great idea, but if this is what your clients want to do we have to respect their choice. This article will help you to educate your patients to perform self-massage safely, even if they can’t do it as effectively as a trained professional. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • The Debate About Cupping Therapy [Article]

    In recent years, cupping for therapeutic purposes has been growing in popularity, with an increasing number of high profile athletes displaying the tell-tale red circular marks. This article describes how cupping is performed, what it is used for, the theories about how it works and looks at what evidence there is about whether cupping is effective. This will allow you to decide whether you would like to add cupping to your therapeutic tool box and for what purposes you might use it. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Happy Holidays Or Is It? Client Information Resources

    Brandable client advice leaflets packed with tips to help your readers manage the stress and anxiety which can be brought on by the run up to the Christmas season. It particularly emphasises the role of massage as a stress reducer and could be used in conjunction with the "Give the Gift" campaigns promoting massage packages or gift options. Share these leaflets on your social media pages, through your email newsletters, you website and why not print some out for your clinic. You can also download some free social media and patient leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased as a set using the purchase button below.

  • Happy Holidays or Is It? A Content Marketing Campaign for Therapists [Premium/Full Site Subscription]

    This is an all-in-one content marketing campaign designed to help your social media page followers and clients cope with the stress, anxiety and sometimes even depression, brought on by the run up to the Christmas season. It includes a set of resources packed with tips on reducing stress and anxiety and emerging from the holiday in good mental and physical health. It particularly emphasises the role of massage as a stress reducer and could be used in conjunction with the "Give the Gift" campaigns promoting massage packages or gift options. The social media, in conjunction with the pre-built email lead collection page, is designed to help you build your email list, by offering high-value resources for download. You can then use these same resources in our pre-written emails, to help you build and strengthen relationships with your existing customers and wider email list.

    As it's already a busy time of year and diaries are already under pressure, we've left out the PowerPoint presentation and promotional material for an open clinic conversion event for this campaign, but you'll still find a pre-written blog post and nurture email as per usual. We provide the ALL the content and the technology you need to implement the campaign.

    If you’d like to learn more login/register a free account to download a set of free social media images and sample patient leaflets included in the campaign and watch the video walkthrough.

  • Happy Holidays or Is It? Social Media and Lead Collection Campaign

    Between 20-30 pieces of social media (and assorted resources) designed to help your social media page followers and clients cope with the stress, anxiety and sometimes even depression, brought on by the run up to the Christmas season. It includes a set of resources packed with tips on reducing stress and anxiety and emerging from the holiday in good mental and physical health. It particularly emphasises the role of massage as a stress reducer and could be used in conjunction with the "Give the Gift" campaigns promoting massage packages or gift options. Use our simple inbuilt 4-step social media scheduling tool to post these to Facebook and/or Twitter. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to receive the downloadable resources, meaning it also helps you to build your email list. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    Login, or register a free account below, to download a bonus handful of the social media images and patient leaflets (no subscription required). You can also watch a video talking you through the campaign in more detail.

  • Festive Follies: A Social Media and Content Marketing Campaign for Physical and Manual Therapists

    This is a Christmas-themed all-in-one marketing strategy that helps you grow your email list using pre-prepared lead-generating social media; nurture and build trust with these new prospects using pre-written nurture emails; and then convert them into paying clients using a variety of strategies which we provide supporting content for including pre-written blog posts, off-the-shelf PowerPoint presentations, print-ready posters, and loads more resources to help you convert your email prospects into paying customers. We even build and host your lead-collection pages and deliver the lead magnets your prospects have signed up to receive.

    Login, or register a free account below, to download free social media content and watch a video talking you through the kit contents in more detail.

  • Mastering the Menopause Patient Information Resources

    A set of brandable patient/client resources designed to help your readers navigate the uncharted territory of the menopause! Use your unique share links to each resource to post your leaflets on your social networks, add them to your website, or include them as links on local discussion forums or social network groups. Print out the leaflets and distribute them to local businesses, sports clubs, health and community centres, and at open days and local events and you could even post the customer newsletter to past customers as a way of staying in touch. The leaflets are easy-to-read, professionally designed, fully peer-reviewed and help to build and enhance your reputation for professionalism and authority.

    You can download some free social media and a couple of patient leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Hip Abductor Strengthening, Mobility and Activation Patient Information Leaflets

    A series of seven leaflets aimed at building healthy hips including exercise handouts on developing hip mobility, hip strength and hip abductor activation. There are also leaflets discussing why we develop poor hip health and strategies for improving overall hip health.

  • Stretching The Truth [Article]

    Stretching is good for us, right? Well, yes and no! It turns out that you have to do the right kind of stretching for the right duration at the right time according to what activity you are about to do. This article makes sense of the confusing mass of literature about stretching and will allow you to give individually tailored, sport-specific advice to your clients about how to get the benefits of stretching while avoiding the potential decrease in power output. This is not only crucial for the professional athlete where marginal gains can make all the difference, but is also useful for amateurs looking for improvements too. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • The Core of Your Foot Problems [Article]

    We all know that the foot is an amazing piece of anatomy and we probably all feel a bit chuffed once we’ve memorised the names of all the bones, know how they are held together, and understand the windlass mechanism and plantar fasciitis. But, other than their existence, what do we know about the intrinsic foot muscles (IFMs)? Well, it turns out that they are pretty crucial for proper functioning of the foot, and that strengthening them can help with many problems relating not only to the foot, but also the ankle and even the knee. This article allows you to understand the concept of the ‘foot core’, how to assess the IFMs and how to strengthen them. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.