Sportex Time-saving marketing resources for physical & manual therapists

Kath Thomas

Kathryn Thomas (BSc Physio, MPhil Sports Physiotherapy) is a physiotherapist with a Masters degree in Sports Physiotherapy from the Institute of Sports Science and University of Cape Town, South Africa. She graduated both her honours and Masters degrees Cum Laude, and with Deans awards. After graduating in 2000 Kathryn worked in sports practices focusing on musculoskeletal injuries and rehabilitation. She was contracted to work with the Dolphins Cricket team (county/provincial team) and The Sharks rugby teams (Super rugby). Kathryn has also worked and supervised physios at the annual Comrades Marathon and Amashova cycle races for many years. She has worked with elite athletes from different sporting disciplines such as hockey, athletics, swimming and tennis. She was a competitive athlete holding national and provincial colours for swimming, biathlon, athletics, and surf lifesaving, and has a passion for sports and exercise physiology. She has presented research at the annual American College of Sports Medicine congress in Baltimore, and at The South African Sports Medicine Association in 2000 and 2011. She is Co-Kinetic’s technical editor and has taken on responsibility for writing our new clinical review updates for practitioners.

Recent content

  • Pain In The Athlete [Article]

    Many competitive and professional athletes live with some form of chronic or persistent pain that is not caused by tissue damage. This article will allow you to distinguish between ‘pain’ and ‘injury’ and to treat pain in the athlete in a holistic manner using physical therapy as well as a biopsychosocial approach, a positive unified message across the interdisciplinary team, informed and shared decision-making that empowers the athlete. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Pain Does Not Always Indicate Injury [Article]

    These days it is understood that for most chronic pain, ongoing nociceptive triggers are rare. Instead, therapists have to treat a much more complex mix of central sensitisation, anxiety and fear of pain. This involves having a thorough knowledge of pain neuroscience as well as biopsychosocially-driven pain management strategies. This article will allow you to start by understanding your patient before educating them to understand their pain and then to deliver a graded cognition-targeted exercise therapy plan to free your patient from their fear and limitations of chronic pain. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Football Injuries: A Content Marketing Campaign for Therapists [Premium/Full Site Subscription]

    An all-in-one marketing strategy with content, that you can use to promote yourself and your business to people who play football. It includes ready-to-post social media content (including videos) to help you collect new email leads through your social media channels. There's a pre-written blog post to make you more findable on Google, a pre-written email to help you nurture relationships with your existing email contacts, PowerPoint presentations, posters, and loads more resources to help you convert your email prospects into paying customers.

    Login, or register a free account below, to download free social media content and watch a video talking you through the kit contents in more detail (no subscription needed).

  • Soccer Injuries: A Content Marketing Campaign for Therapists [Premium/Full Site Subscription]

    An all-in-one marketing strategy with content, that you can use to promote yourself and your business to people with an interest in soccer. It includes ready-to-post social media content (including videos) to help you collect new email leads through your social media channels. There's a pre-written blog post to make you more findable on Google, a pre-written email to help you nurture relationships with your existing email contacts, PowerPoint presentations, posters, and loads more resources to help you convert your email prospects into paying customers

    Login, or register a free account below, to download free social media content and watch a video talking you through the kit contents in more detail (no subscription needed).

  • Golf Injuries: Social Media and Lead Collection Campaign

    14 pieces of social media (and assorted information resources) on golfing injuries and specifically low back pain. It includes 4 client information leaflets and accompanying social media. It is designed to engage your social network viewers, as well as build your email list, as each piece of social media links to a email lead collection form where people can sign up to receive the downloadable information resources. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    You can download a video, patient leaflet and some accompanying social media images for free, by logging in (or registering) for a free account below.

  • Headache Strategies: Social Media and Lead Collection Campaign

    Twenty pieces of social media (and assorted resources) on headache strategies, which you can post to Facebook or Twitter using our simple inbuilt social media scheduling tool. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to receive the downloadable resources, meaning it also helps you to build your email list while adding value to your viewers.

    Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    You can download a video and four free social media images by logging in (or registering) for a free account below.

  • Women's Health through Active Living: Social Media and Lead Collection Campaign

    14 pieces of social media (and assorted resources) on women's health through active living, which you can post to Facebook or Twitter using our simple inbuilt social media scheduling tool. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to receive the downloadable resources, meaning it also helps you to build your email list while adding value to your viewers.

    Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    You can download a leaflet and three free social media images by logging in (or registering) for a free account below.

  • Positive Pregnancy: Practitioner Update [Article]

    Advice on many aspects of life, including physical activity, manual therapy and massage, nutrition and sleep, can help a woman have a happy and healthy pregnancy as well as promoting healthier outcomes postpartum for both mother and baby. We, as physical therapists, are in an ideal position to give this advice and encouragement. This article describes the current guidelines so that you can tailor your recommendations according to the unique situation and pre-pregnancy exercise levels of each of your pregnant patients, enabling them all to have the best possible experience of pregnancy. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Frozen Shoulder: Stuck and Stubborn [Article]

    Frozen shoulder: we’ve all heard of it but do we really understand it and know how to treat it? The answer is probably no, because it is a bit of a conundrum. Its aetiology is unclear and there is a lack of consensus for best management. Added to which it can last for a long time (years) and patients often do not fully recover. Physical therapy, however, can speed resolution and improve outcomes. This article will help you to accurately diagnose this condition and provides you with all the information you need to tailor an individualised treatment plan for your patient based on both biomedical and psychosocial factors for optimal outcome. This article is supported by a number of useful videos and links to further information. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Return to Competition Following Covid-19 [Article]

    Covid-19 infection is known to cause cardiovascular injury. However, the incidence of silent cardiac injury after recovery from Covid-19 is unknown. If any potential cardiac damage in athletes is left unidentified and return to play happens too quickly, cardiac dysfunction or sudden cardiac death could result. This article provides details of the tests and monitoring necessary to evaluate any potential cardiac injury in athletes after Covid-19 infection, as well as details of how to support their safe return to sport with a graduated return-to-play programme. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.