Sportex Time-saving marketing resources for physical & manual therapists

Kath Thomas

Kathryn Thomas (BSc Physio, MPhil Sports Physiotherapy) is a physiotherapist with a Masters degree in Sports Physiotherapy from the Institute of Sports Science and University of Cape Town, South Africa. She graduated both her honours and Masters degrees Cum Laude, and with Deans awards. After graduating in 2000 Kathryn worked in sports practices focusing on musculoskeletal injuries and rehabilitation. She was contracted to work with the Dolphins Cricket team (county/provincial team) and The Sharks rugby teams (Super rugby). Kathryn has also worked and supervised physios at the annual Comrades Marathon and Amashova cycle races for many years. She has worked with elite athletes from different sporting disciplines such as hockey, athletics, swimming and tennis. She was a competitive athlete holding national and provincial colours for swimming, biathlon, athletics, and surf lifesaving, and has a passion for sports and exercise physiology. She has presented research at the annual American College of Sports Medicine congress in Baltimore, and at The South African Sports Medicine Association in 2000 and 2011. She is Co-Kinetic’s technical editor and has taken on responsibility for writing our new clinical review updates for practitioners.

Recent content

  • How to Plan and Execute a Telehealth Physical Therapy Session: Don't Just Natter, Make It Matter [Article]

    Covid-19 and the physical distancing measures introduced to help reduce its spread have spurred many businesses to find new ways of working. Many occupations, even ones traditionally believed to need face-to-face contact, are being done successfully remotely and physical therapy is no exception. This article discusses the conditions that are most suited to a remote healthcare service as well as the considerations for implementing a telehealth service, allowing you to provide physically distanced healthcare to new and existing patients and perhaps even reaching patients who can’t access in-house services for reasons other than Covid-19. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Mountain Biking Injury Prevention: A Content Marketing Campaign for Therapists [Full Site Subscription]

    This is an all-in-one content marketing campaign designed to help you promote tips that will help with injury prevention during mountain biking, plus information on how to deal with the bumps and scrapes that often occur. The social media, in conjunction with pre-built lead collection pages, are designed to help you collect new email leads of people signing up to your resources. The client leaflets and pre-written email are designed to help you nurture and build trust with new as well as existing clients and prospects. The blog post, PowerPoint presentation, posters and promotional material are designed to help you promote either an online or face-to-face event aimed at offering your attendees and upsell to convert them into paying clients. It's an all-in-one marketing AND sales strategy. We provide the content and the technology to allow you to implement the full monthly campaign in less than 30 minutes. Click the button below to learn more.

    Login, or register a free account below, to download 3 stunning social media images and a patient leaflet (no subscription required). You can also see a detailed list of the customer resources that come with the campaign.

  • Mountain Biking Injury Prevention Social Media and Lead Generation Campaign

    Twenty-six pieces of social media (and assorted resources) on mountain biking injury prevention, which you can post to Facebook or Twitter using our simple inbuilt social media scheduling tool. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to receive the downloadable resources, meaning it also helps you to build your email list while adding value to your viewers. This campaign builds on the main running social media campaign, called Don't Run into Trouble.

    Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    You can download a patient leaflet and three free social media images by logging in (or registering) for a free account below.

  • Covid-19 Patient Rehabilitation and Recovery Resources

    Rebrandable client resources specifically aimed to help people rehabilitate from Covid-19, including Recovering from Covid-19, Recovering From Deep Vein Thrombosis, Pulmonary Rehabilitation Following Covid-19, The PRAISE Tool for Measuring Pulmonary (Lung) Rehabilitation [Downloadable Patient Questionnaire] and How to Perform the 6-Minute Walk Test. Each leaflet is automatically rebranded if you have the branding upgrade. For more information about the branding upgrade click here. You can download all FIVE of these leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Rehabilitation Following Covid-19 Part 2: Practical Applications [Article]

    Having read Part 1 of this article, you will be aware of the complex and varied nature of conditions that Covid-19 survivors might face. Reading this article will enable you to assess all the needs of your patients and to prepare individualised rehabilitation programmes. Additionally, advice and ideas are provided to allow you to decide how best to deliver these programmes, whether in person or online, to minimise any spread of infection. Login or register a free account below to read this article in full (no subscription required) and download the 5 accompanying patient advice leaflets on various aspects of Covid-19 recovery.

  • Rehabilitation Following COVID-19 Part 1: Theoretical Considerations [Article]

    In the UK we have been living in lockdown since 23 March 2020 in response to the Covid-19 pandemic, which has killed hundreds of thousands of people – an almost science-fiction-style scenario. Even with this devastating death toll, many more people are experiencing the disease and surviving. As time goes on we are beginning to discover the complications that recovered patients – particularly those who have spent time in ICU – are living with. This article, Part 1, discusses the many manifestations of Covid-19 and Part 2 discusses how to structure a rehabilitation programme for Covid-19 survivors (and also includes printable, downloadable patient rehabilitation resources). For full free access to both articles (and patient resources), no subscription required, just login or register a free account below.

  • Strength Training for Running: A Content Marketing Campaign for Therapists [Full Site Subscription]

    This is an all-in-one content marketing campaign designed to help you promote the importance and benefits of strength training for runners. The social media, in conjunction with pre-built lead collection pages, are designed to help you collect new email leads of people signing up to your resources. The client leaflets and pre-written email are designed to help you nurture and build trust with new as well as existing clients and prospects. The blog post, PowerPoint presentation, posters and promotional material are designed to help you promote either an online or face-to-face event aimed at offering your attendees and upsell to convert them into paying clients. It's an all-in-one marketing AND sales strategy. We provide the content and the technology to allow you to implement the full monthly campaign in less than 30 minutes. Click the button below to learn more.

    Login, or register a free account below, to download 3 stunning social media images and a patient leaflet (no subscription required). You can also see a detailed list of the customer resources that come with the campaign.

  • Covid-19 Client Information Health & Wellbeing Resources

    Rebrandable client resources on a range of health and wellbeing topics particularly relevant to Covid-19, including building a strong immune system, staying healthy, and practical strategies for coping during lockdown (we'll also be adding some exercise leaflets for exercises your clients can do from home). Each leaflet is automatically rebranded if you have the branding upgrade. For more information about the branding upgrade click here. You can download FIVE of these leaflets along with accompanying social media, by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Posture Matters: Powerpoint Presentation/Webinar for Clients

    A pre-written, off-the-shelf, ready-to-deliver Powerpoint presentation (fully-editable), designed to be delivered to patients and clients either online or face-to-face. We produce these education sessions as part of a 'conversion' event designed to move new prospects and email leads into paying clients. During the coronavirus outbreak, this PowerPoint presentation is available at no extra cost to ALL subscribers. You can also use the Co-Kinetic system to charge viewers to watch your recorded presentation. Register a free account or login in for more details on how to set this up.

  • Physical Activity Promotion: PowerPoint Presentation/Webinar for Clients

    A pre-written, off-the-shelf, ready-to-deliver Powerpoint presentation (fully-editable), designed to be delivered to patients and clients either online or face-to-face. We produce these education sessions as part of a 'conversion' event designed to move new prospects and email leads into paying clients. During the coronavirus outbreak, this PowerPoint presentation is available at no extra cost to ALL subscribers. You can also use the Co-Kinetic system to charge viewers to watch your presentation. Register a free account or login in for more details on how to set this up.