Sportex Time-saving marketing resources for physical & manual therapists

Kath Thomas

Kathryn Thomas (BSc Physio, MPhil Sports Physiotherapy) is a physiotherapist with a Masters degree in Sports Physiotherapy from the Institute of Sports Science and University of Cape Town, South Africa. She graduated both her honours and Masters degrees Cum Laude, and with Deans awards. After graduating in 2000 Kathryn worked in sports practices focusing on musculoskeletal injuries and rehabilitation. She was contracted to work with the Dolphins Cricket team (county/provincial team) and The Sharks rugby teams (Super rugby). Kathryn has also worked and supervised physios at the annual Comrades Marathon and Amashova cycle races for many years. She has worked with elite athletes from different sporting disciplines such as hockey, athletics, swimming and tennis. She was a competitive athlete holding national and provincial colours for swimming, biathlon, athletics, and surf lifesaving, and has a passion for sports and exercise physiology. She has presented research at the annual American College of Sports Medicine congress in Baltimore, and at The South African Sports Medicine Association in 2000 and 2011. She is Co-Kinetic’s technical editor and has taken on responsibility for writing our new clinical review updates for practitioners.

Recent content

  • Tennis Injuries: Social Media and Lead Collection Campaign

    Social media accompanied by a range of patient information resources designed to educate prospective patients on the topic of common tennis-related injuries. The social media can be posted to Facebook or Twitter using our simple inbuilt social media scheduling tool (we also provide images for Instagram). Build more engaging social media pages, better brand perception and keep your social networks fresh with new content. And as each piece of social media also links to an email lead collection form where people can sign up to receive the downloadable resources, it also helps you to build your email list while adding value to your viewers.

    Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.

    You can download free patient content and social media images by logging in (or registering) for a free account below (no subscription required).

  • Thoracic Outlet Syndrome: Who Gives a TOS? [Article]

    If you have a patient with pain, numbness and/or weakness in their neck, shoulder and/or arm, thoracic outlet syndrome (TOS) could be the cause. However, it is hard to diagnose and therefore probably hugely underreported. This article takes you through all the stages for suspecting, diagnosing and treating TOS, so that you can make a massive difference to the life of patients who may have been suffering for some time. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Is Cold Therapy Still Applicable Today? [Article]

    Localised cold therapy (ice) has long been an accepted part of initial treatment of acute soft tissue injury, but it is now recognised that inflammation is necessary to promote healing and ice is no longer recommended. However, in the absence of soft tissue injury, whole-body cold therapy can be useful for optimising recovery from sports training. Read this article to understand when localised or whole-body cold therapy should or shouldn’t be used so that you can provide individualised recovery advice for your patients. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • The Debate About Cupping Therapy [Article]

    In recent years, cupping for therapeutic purposes has been growing in popularity, with an increasing number of high profile athletes displaying the tell-tale red circular marks. This article describes how cupping is performed, what it is used for, the theories about how it works and looks at what evidence there is about whether cupping is effective. This will allow you to decide whether you would like to add cupping to your therapeutic tool box and for what purposes you might use it. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • DIY Sports Recovery [Article]

    Massage is a useful aid to training/sport recovery and is increasingly being seen as relevant to recreational athletes as well as elite professionals. However, the traditional barriers to massage (cost, time, access to a professional) combined with the advent of doing everything at home during the Covid-19 pandemic have increased the popularity of ‘self-massage’. For the massage professional this might not seem like a great idea, but if this is what your clients want to do we have to respect their choice. This article will help you to educate your patients to perform self-massage safely, even if they can’t do it as effectively as a trained professional. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Mastering the Menopause Client Information Resources

    A set of brandable patient/client resources designed to help your readers navigate the uncharted territory of the menopause! Use your unique share links to each resource to post your leaflets on your social networks, add them to your website, or include them as links on local discussion forums or social network groups. Print out the leaflets and distribute them to local businesses, sports clubs, health and community centres, and at open days and local events and you could even post the customer newsletter to past customers as a way of staying in touch. The leaflets are easy-to-read, professionally designed, fully peer-reviewed and help to build and enhance your reputation for professionalism and authority.

    You can download some free social media and a couple of patient leaflets by logging in or registering a free account below (no subscription required).

    These leaflets are included in all our monthly subscriptions or they can be purchased individually using the purchase button below.

  • Hip Abductor Strengthening, Mobility and Activation Patient Information Leaflets

    A series of seven leaflets aimed at building healthy hips including exercise handouts on developing hip mobility, hip strength and hip abductor activation. There are also leaflets discussing why we develop poor hip health and strategies for improving overall hip health.

  • Stretching The Truth [Article]

    Stretching is good for us, right? Well, yes and no! It turns out that you have to do the right kind of stretching for the right duration at the right time according to what activity you are about to do. This article makes sense of the confusing mass of literature about stretching and will allow you to give individually tailored, sport-specific advice to your clients about how to get the benefits of stretching while avoiding the potential decrease in power output. This is not only crucial for the professional athlete where marginal gains can make all the difference, but is also useful for amateurs looking for improvements too. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • The Core of Your Foot Problems [Article]

    We all know that the foot is an amazing piece of anatomy and we probably all feel a bit chuffed once we’ve memorised the names of all the bones, know how they are held together, and understand the windlass mechanism and plantar fasciitis. But, other than their existence, what do we know about the intrinsic foot muscles (IFMs)? Well, it turns out that they are pretty crucial for proper functioning of the foot, and that strengthening them can help with many problems relating not only to the foot, but also the ankle and even the knee. This article allows you to understand the concept of the ‘foot core’, how to assess the IFMs and how to strengthen them. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.

  • Pain In The Athlete [Article]

    Many competitive and professional athletes live with some form of chronic or persistent pain that is not caused by tissue damage. This article will allow you to distinguish between ‘pain’ and ‘injury’ and to treat pain in the athlete in a holistic manner using physical therapy as well as a biopsychosocial approach, a positive unified message across the interdisciplinary team, informed and shared decision-making that empowers the athlete. Login or register a free account below to access the contents, key points and discussion questions that accompany the article.