Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham whilst also achieving a WTA international tennis ranking.
After graduation she worked for a London marketing agency and then moved into medical journalism where her passion for publishing was born.
At 27 she established sportEX medicine, a quarterly journal for general practitioners focusing on sport and exercise medicine.
sportEX grew into an internationally known journal for all sports medicine practitioners, including physical and manual therapists; articles covered the practical application of evidenced-based research alongside professional development with expert contributors drawn from across the world of medicine and rehabilitation.
With a passion for technology as well as publishing and sport, Tor's leadership grew sportEX into the Co-Kinetic journal and website which included a more collaborative, royalty-based form of publishing as well as a wider content remit. As well as the quarterly magazine Co-Kinetic, offerings now include e-learning opportunities, breaking clinical research infographics, marketing kits for therapists, business growth tools, and a business discount club.
Tor's focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently and effectively, a topic that she speaks regularly on at global conferences.
Social media accompanied by a range of patient information resources on mastering the menopause, which you can post to Facebook or Twitter using our simple inbuilt social media scheduling tool (we also provide images for Instagram). Build more engaging social media pages, better brand perception and keep your social networks fresh with new content. And as each piece of social media also links to an email lead collection form where people can sign up to receive the downloadable resources, it also helps you to build your email list while adding value to your viewers.
Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.
You can download a couple of patients leaflet and free social media images by logging in (or registering) for a free account below (no subscription required).
This article is open access, just login or register below to access the full PDF version with associated resources.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical and manual therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of health and wellbeing. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
Customisable artwork that can be printed professionally or using your home/office printer to a) highlight ways in which people can support small local businesses like physical and manual therapy clinics and b) a customisable leaflet and postcard you can use to ask people to give your business a review (which is arguably the single most powerful marketing activity you can do). Just add your review link/s to the customisable artwork and then either download the images to print out locally, or have them professionally printed through the Canva platform. Register or login for more details about how it works and what you can do with it.
This article focuses specifically on crunching your numbers and setting revenue targets for the conversion events you have planned. It breaks down all the numbers you need to know to plan and run an event as well as estimate revenue. It even includes an Event Sales Calculator, several planning worksheets and a cheatsheet detailing the types of events you can run, depending on how quickly you want to generate new revenue. The article is packed with practical information and is available in full for anyone with a free registered account.
If you already have an account on Co-Kinetic but can't remember your password, please just use the forgotten password link rather than creating a new account under a different address as this causes all sorts of confusion if you have an existing paid subscription, or you might consider one in the future.
It’s easy for some (although admittedly not all), to brag about themselves and the services and products they offer, but there’s honestly no better way to build trust and demonstrate authenticity and validity than by using customer testimonials. This article discusses the evidence behind why testimonials and reviews can have such an impact both on your bottom line as well as the ability to be found, and then looks at some practical ways to implement what we discuss. Login or register a free account below to access the contents and key points that accompany the article.
All too often we get caught up measuring the wrong things when it comes to our marketing and as the saying goes, ‘garbage in, garbage out’. In other words, if you put in the wrong data, you’ll get the wrong answers. This article looks at eight marketing metrics that matter and explains why they matter when it comes to helping you achieve the right business goals from your marketing. It also exposes the vanity metrics that don’t matter, which are often the ones we spend too much time on. You’ll be glad to hear that all eight metrics are relatively easy to track as well, so gathering them doesn’t need to consume great amounts of time either. Login or register a free account below to access the contents included in this article.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
To access this new section, we need you to upgrade to add the Business Growth subscription to your account. (more details here).
Don't worry, it's RISK FREE. If you don't wish your subscription to continue after this time, simply
cancel your Business Growth subscription before the trial expires and your original content
subscription will continue as before.