Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham whilst also achieving a WTA international tennis ranking.
After graduation she worked for a London marketing agency and then moved into medical journalism where her passion for publishing was born.
At 27 she established sportEX medicine, a quarterly journal for general practitioners focusing on sport and exercise medicine.
sportEX grew into an internationally known journal for all sports medicine practitioners, including physical and manual therapists; articles covered the practical application of evidenced-based research alongside professional development with expert contributors drawn from across the world of medicine and rehabilitation.
With a passion for technology as well as publishing and sport, Tor's leadership grew sportEX into the Co-Kinetic journal and website which included a more collaborative, royalty-based form of publishing as well as a wider content remit. As well as the quarterly magazine Co-Kinetic, offerings now include e-learning opportunities, breaking clinical research infographics, marketing kits for therapists, business growth tools, and a business discount club.
Tor's focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently and effectively, a topic that she speaks regularly on at global conferences.
It’s easy for some (although admittedly not all), to brag about themselves and the services and products they offer, but there’s honestly no better way to build trust and demonstrate authenticity and validity than by using customer testimonials. This article discusses the evidence behind why testimonials and reviews can have such an impact both on your bottom line as well as the ability to be found, and then looks at some practical ways to implement what we discuss. Login or register a free account below to access the contents and key points that accompany the article.
All too often we get caught up measuring the wrong things when it comes to our marketing and as the saying goes, ‘garbage in, garbage out’. In other words, if you put in the wrong data, you’ll get the wrong answers. This article looks at eight marketing metrics that matter and explains why they matter when it comes to helping you achieve the right business goals from your marketing. It also exposes the vanity metrics that don’t matter, which are often the ones we spend too much time on. You’ll be glad to hear that all eight metrics are relatively easy to track as well, so gathering them doesn’t need to consume great amounts of time either. Login or register a free account below to access the contents included in this article.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical and manual therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of health and wellbeing. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required). It also makes for an eye-catching piece of artwork for your clinic walls :)
This article is open access, just login or register below to access the full PDF version with associated resources.
An all-in-one marketing strategy with content, that you can use to promote yourself and your business to people who play football. It includes ready-to-post social media content (including videos) to help you collect new email leads through your social media channels. There's a pre-written blog post to make you more findable on Google, a pre-written email to help you nurture relationships with your existing email contacts, PowerPoint presentations, posters, and loads more resources to help you convert your email prospects into paying customers.
Login, or register a free account below, to download free social media content and watch a video talking you through the kit contents in more detail (no subscription needed).
An all-in-one marketing strategy with content, that you can use to promote yourself and your business to people with an interest in soccer. It includes ready-to-post social media content (including videos) to help you collect new email leads through your social media channels. There's a pre-written blog post to make you more findable on Google, a pre-written email to help you nurture relationships with your existing email contacts, PowerPoint presentations, posters, and loads more resources to help you convert your email prospects into paying customers
Send me more info on how Co-Kinetic can help me grow my business
This piece of content features a range of fully-editable coupon templates which you can use to help convert prospects into paying clients and/or boost sales. You can use a free account on Canva to edit the template, add your own logo and business details and specify your coupon value and terms.
As usual masses to announce: Random Acts of Kindness Social Media campaign; Positive Pregnancy Patient Information Resources, Social Media campaign and Full Site Content Marketing Campaign; not to mention the epic April Journal, which is a start-to-finish marketing handbook and guide to getting the most out of your Co-Kinetic subscription; some new posters for your clinic walls and more! Log in, or register free below to view the full list and get shortcut links to the content.
New this month is the January issue of the Co-Kinetic journal, four new gift voucher campaigns (themed on the Jan Sales, Winter Blues and Valentine's Day) and a quick reminder about some previously published content that could be useful to you at this time of year.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
To access this new section, we need you to upgrade to add the Business Growth subscription to your account. (more details here).
Don't worry, it's RISK FREE. If you don't wish your subscription to continue after this time, simply cancel your Business Growth subscription before the trial expires and your original content subscription will continue as before.
