Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham whilst also achieving a WTA international tennis ranking.
After graduation she worked for a London marketing agency and then moved into medical journalism where her passion for publishing was born.
At 27 she established sportEX medicine, a quarterly journal for general practitioners focusing on sport and exercise medicine.
sportEX grew into an internationally known journal for all sports medicine practitioners, including physical and manual therapists; articles covered the practical application of evidenced-based research alongside professional development with expert contributors drawn from across the world of medicine and rehabilitation.
With a passion for technology as well as publishing and sport, Tor's leadership grew sportEX into the Co-Kinetic journal and website which included a more collaborative, royalty-based form of publishing as well as a wider content remit. As well as the quarterly magazine Co-Kinetic, offerings now include e-learning opportunities, breaking clinical research infographics, marketing kits for therapists, business growth tools, and a business discount club.
Tor's focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently and effectively, a topic that she speaks regularly on at global conferences.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of health and wellbeing. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required).
This year, Covid-19 and the associated lockdowns and movement restrictions have left many businesses reeling from massive interruptions in cashflow. Selling gift vouchers for your business is a brilliant way to improve cashflow and grow your business in any circumstances, particularly now, when the trend for gifting experiences rather than goods is on the increase. Tor has been working hard creating a system to make selling gift vouchers easy for you to do. This article explains the many benefits and shows you how simple it can be to implement. This article is fully open access.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical and manual therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required).
A roundup of all the content published in the last month on Co-Kinetic and designed to help you market and promote your business in a completely unsalesy way. This includes two Christmas-Themed Marketing Campaigns featuring ready-to-go social media, pre-loaded into our simple 4 step social media scheduling tool within Co-Kinetic. There are also nurture emails, educational webinar presentations, blog posts, email lead collection pages and much more.
Membership packages, purchased on a regular recurring payment basis, are extremely valuable to all businesses at all times, but with the challenge presented by a situation like Covid-19, they can be the lifeline that makes the difference between a business surviving or not. This article details the advantages of creating recurring revenue streams and then goes into more detail about the sorts of packages you could create within a physical or manual therapy business. Login or register a free account below to read the open access article.
Too many people overcomplicate marketing. In reality, everything can be based around three principal pillars, which should combine to form a funnel of people who you intend to convert into paying customers. If you focus on the right things at the right time, it’s hard to go wrong. Unfortunately, the number of marketing activities out there, can make it difficult to know where to start and what to focus on. The goal of this article is to help you identify what matters, and why, so you can focus on the right activities, instead of wasting time on ones that are likely to be unproductive. This article is open access, just login or register below to access the full PDF version with associated resources.
In this article I’m going to look at how you can use your physical and manual therapy skills to generate revenue online, and discuss briefly why I think this is business-critical. There is a very small amount of cross-over with my Covid Survival Strategies webinar, but most of the content of this article (and my new webinar) is fresh and better informed, as a result of having four months of hindsight, and not being in emergency survival mode! The key to business survival is diversity. It’s about spreading the risk so that not all our eggs are held in one basket, and we have only one source of income. To read this article in full, just login or register free below (no subscription required). To sign up to the webinar click/or visit this link (https://bit.ly/30J3dev).
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