Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham whilst also achieving a WTA international tennis ranking.
After graduation she trained as a marketeer with a London marketing agency and then moved into medical journalism where her passion for publishing was born.
At 27 she established sportEX medicine, a quarterly journal for general practitioners focusing on sport and exercise medicine.
sportEX grew into a journal for all sports medicine practitioners, including physical and manual therapists; articles covered the practical application of evidenced-based research alongside professional development with expert contributors drawn from across the world of medicine and rehabilitation.
With a passion for technology as well as publishing and sport, Tor's leadership grew sportEX into the Co-Kinetic journal and website which included a more collaborative, royalty-based form of publishing as well as a wider content remit. As well as the quarterly magazine Co-Kinetic offerings now include e-learning opportunities, breaking clinical research infographics, marketing kits for therapists, business growth tools, and a business discount club.
Tor's focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently and effectively, a topic that she speaks regularly on at global conferences.
This goal of this campaign is to help you promote your email newsletter and grow your email newsletter list. It has been inspired by the data protection regulation (GDPR) changes taking place in Europe in May 2018, but it can be used by anyone and everyone with a subscription to the Co-Kinetic Marketing System, to grow their email newsletter list.
And as a subscriber to the Co-Kinetic Marketing System, you should absolutely be taking advantage of your subscription. As you know, our campaigns are built around a content marketing strategy which is completely focused on offering value to your readers and viewers. For this reason, content marketing campaigns tends to get significantly higher opt in/sign up rates, much higher open and click rates, AND lower opt out rates, than any other type of marketing content or material. This is your time to shine! And this campaign emphasises the added value component of being signed up to your email newsletter.
GDPR-affected or not - this is a great opportunity to start building your email newsletter list.
Check out this quarter's most newsworthy pieces of research on the topic of massage and manual therapy. Register or sign in to checkout this beautifully designed infographic. The subscription version includes interactive links to each piece of research and Altmetric profile.
Check out this quarter's most newsworthy pieces of research on the topic of physical therapy. Register or sign in to checkout this beautifully designed infographic. The subscription version includes interactive links to each piece of research and Altmetric profile.
An all-in-one marketing strategy on the topic of cycling injuries with ready-to-go social media posts, you can post directly to your social networks from within the Co-Kinetic platform. Each of the posts links to your own email collection form that we've created for you, and offers an awesome added-value piece of content, which is sent automatically as soon as they complete the lead form (don't worry, we take care of everything). There's also a pre-written 'keep in touch' email on the same topic which you can send to your existing contacts, and an off-the-shelf PowerPoint presentation to wow them with your expertise and convert your email leads into paying customers. We've literally done it all for you. You can watch a video overview of the campaign at this link.
If you have a registered account (sign up is free) you can also access 6 pieces of awesome social media that you can post to your own social networks right now, all without a subscription.
This is a simple campaign sign up page designed to help you offer a Free Cycling Injury Prevention Assessment or Workshop. It includes a lead collection page which collects the attendee's details, including their phone number and email address. These leads are then stored in your Co-Kinetic account (and sent to Mailchimp) for further action.
The latest infographic created by Co-Kinetic for the Balance Body and Bike Content Marketing Campaign for Therapists. Find out more about using our content on your social networks at the following link.
Discover how to bring 35 brand new clients through your door, in less than 6 days worth of ad spend, and at a cost of just £5.02 per client. In fact, we brought 18 of these clients in at just £2.76 each. This case study explains exactly how we did this and you can even download the swipe file containing the exact artwork, ad text and everything we used to make this happen.
Recent changes by Facebook have significantly reduced the power of pages for promoting your business. However, all is not lost. Facebook still represents an enormous business growth opportunity. This article explores why this is, and how it can be utilised to grow your business in 2018.
This article explains how to set up your Co-Kinetic Marketing System, and where you go to find the marketing content. It inlcudes step by step videos and guides.
This article details exactly what's included in each Co-Kinetic marketing campaign and how you use this content as part of bigger strategy to help you grow your business. Follow the full strategy through and you WILL grow your business quickly and effectively.
Thank you. Your account has been created and you have now been logged in. We will send you an email so that you can set your password for future use.
Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
To access this new section, we need you to upgrade to add the Business Growth subscription to your account. (more details here).
Don't worry, it's RISK FREE. If you don't wish your subscription to continue after this time, simply
cancel your Business Growth subscription before the trial expires and your original content
subscription will continue as before.