Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham whilst also achieving a WTA international tennis ranking.
After graduation she worked for a London marketing agency and then moved into medical journalism where her passion for publishing was born.
At 27 she established sportEX medicine, a quarterly journal for general practitioners focusing on sport and exercise medicine.
sportEX grew into an internationally known journal for all sports medicine practitioners, including physical and manual therapists; articles covered the practical application of evidenced-based research alongside professional development with expert contributors drawn from across the world of medicine and rehabilitation.
With a passion for technology as well as publishing and sport, Tor's leadership grew sportEX into the Co-Kinetic journal and website which included a more collaborative, royalty-based form of publishing as well as a wider content remit. As well as the quarterly magazine Co-Kinetic, offerings now include e-learning opportunities, breaking clinical research infographics, marketing kits for therapists, business growth tools, and a business discount club.
Tor's focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently and effectively, a topic that she speaks regularly on at global conferences.
Being able to create simple web forms is an extremely useful skill to have, especially when you want to collect sign ups to an event you're running, such as a "conversion" event based off a marketing campaign. This article includes a bunch of ideas on how you can do this simply and easily.
The latest infographic that we created for the "Power of Massage" Content Marketing Campaign for Therapists. Check it out in full here - OPEN ACCESS.
The latest infographic created by Co-Kinetic for the Tennis Injury Content Marketing Campaign for Therapists. You can check it out in full here - OPEN ACCESS.
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical therapy. Register free below or sign in with an existing account, to access this beautifully designed interactive infographic including hyperlinks to each piece of research and Altmetric profile (no subscription required).
This leaflet covers exercises and advice on plantar fasciitis for runners. It's been written specifically for patients/clients. The two page handout gives guidance on symptoms, management and prevention, along with rehabilitation exercises. Register free (or sign in) below to download or print out this leaflet (no subscription required).
This leaflet covers exercises and advice on patellofemoral pain syndrome for runners. It's been written specifically for patients/clients. The two page handout gives guidance on symptoms, management and prevention, along with rehabilitation exercises. You can purchase them individually using the Purchase button below, or as part of any of the main Co-Kinetic subscriptions.
This leaflet covers exercises and advice to help prevent and rehabilitate medial tibial stress syndrome in runners. It's been written specifically for patients/clients. The two page handout gives guidance on symptoms, management and prevention, along with rehabilitation exercises. You can purchase them individually using the Purchase button below, or as part of any of the main Co-Kinetic subscriptions.
This leaflet covers exercises and advice on iliotibial band syndrome for runners. It's been written specifically for patients/clients. The two page handout gives guidance on symptoms, management and prevention, along with rehabilitation exercises. You can purchase them individually using the Purchase button below, or as part of any of the main Co-Kinetic subscriptions.
This leaflet covers exercises and advice to help prevent hamstring strain and tendinopathy in runners. It's been written specifically for patients/clients. The four page handout gives guidance on symptoms, management and training, along with hamstring stretching and conditioning exercises. You can purchase them individually using the Purchase button below, or as part of any of the main Co-Kinetic subscriptions.
This leaflet covers exercises and advice on Achilles tendinopathy injuries in runners. It's been written specifically for patients/clients. There are two exercise handouts giving guidance on symptoms, causes, prevention and rehabilitation exercises. You can purchase them individually using the Purchase button below, or as part of any of the main Co-Kinetic subscriptions.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
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