Every month we publish a new content marketing campaign designed specifically to help you find new clients and grow your relationship with existing ones. This month's topic is cycling injury prevention and the kit includes content you can use to post on your social networks, articles you can send to your current and past clients by email, and a PowerPoint presentation you can use to run short evening seminars to increase your profile locally. Everything is copyright free and yours to use in the way that suits you best.
This is what's included:
- 21 social media images to post on your social networks
- 4 videos to post on your website/blog, YouTube channel or Facebook page
- Images and pre-written text for an email (plus a pre-designed Mailchimp template for those of you who use Mailchimp)
- A professionally designed 'lead magnet' article for attachment to emails or as a download from a landing page
- Images and text for a landing page (plus a ready-to go Instapage template for those of you who wish to use Instapage as a landing page tool)
- An 'out of the box' Powerpoint presentation
- Postcard for local promotion
‘Sacroiliac Joint Dysfunction (SIJ): A Structured Assessment Strategy’ has been developed from an extract of Clayton’s book Sacroiliac Joint Dysfunction and Piriformis Syndrome. It includes step-by-step guidelines for more than 10 sacroiliac joint assessment tests giving therapists an ideal structure within which to perform a sacroiliac joint (SIJ) dysfunction assessment. Additional supporting resources include two assessment algorithms, an elearning quiz and a patient advice leaflet. Access the patient leaflet for free by registering or signing in below.
In line with our goal of saving you both time and money, here’s our pick of some of the best resources on social media published over the last couple of months.
Co-Kinetic and Altmetric have joined forces to bring you this quarterly infographic covering the most discussed pieces of research relevant to sports medicine in the last three months. The paid version includes interactive links to each piece of research, or just register/sign in to check out the infographic image free of charge.
Co-Kinetic and Altmetric have joined forces to bring you this quarterly infographic covering the most discussed pieces of research relevant to manual or massage therapy in the last three months. Just register or sign to check out the infographic image free of charge. The paid version includes interactive links to each piece of research.
One of our most popular sections in Co-Kinetic, our Physical Therapy Journal Watch brings you the most important journal discoveries in the last three months, with our own unique Co-Kinetic take-home messages. This is one of our best time and money savers! Sign in or Register free below to access a handful of the reviews, some of which include full open access to the original research.
Catch up on this quarter's essential massage therapy research. We bring you the most important journal discoveries with our own unique Co-Kinetic take-home messages. As one of our most popular sections, this is a big time and money saver. Register or sign in below to access a beautifully designed page included in the April issue.
This article explains the proposed underlying neurophysiological mechanisms of acupuncture within the path of pain and then goes on to explore the analgesic mechanism of acupuncture. Accredited training is now available for a wide range of allied health professionals including sports therapists and sports rehabilitators. Training opportunities are discussed later in the article. This article includes a patient advice handout.
FULLY OPEN ACCESS: After speaking to nearly 1,000 physical therapists last year, it's clear that it’s getting harder and harder to build a successful business. There’s a lot of competition and so much existing marketing noise. Plus as a profession we hate selling ourselves. In this article we show you a great way of doing this without ever feeling awkward. We'll show you ways to increase traffic to your website, grow your social media following, build your authority and credibility, expand your marketing reach and find new customers as well as strengthen relationships with your existing ones. Plus there’s an opportunity at the end of the article to have your digital presence analysed by a marketing professional and receive a custom report of the top 5 digital things you could now that would give you the greatest benefits with the least amount of effort.
This article with accompanying videos and a client handout, has been written for practitioners, and discusses the issue of osteoarthritis of the knee, the role of exercise, its relationship with (or not) arthritis and progresses to physical therapy interventions including exercises which should be included as part of a strengthening and stretching plan. It is supported by videos which show manual therapy techniques that can be used as part of a treatment programme and additional videos that can be used as part of a patient education programme. Register free (or sign in) and we'll reveal a really clever way you can identify local opportunities for delivering osteoarthritis services.
To discover how to identify your local area's specific osteoarthritis needs, sign in or register free below.
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