You have some great content, but you know the internet is awash with content. You're passionate about what you do and so you create it in the hope that people will come. Some do, and you develop a loyal following of advocates who help to promote your work, but you know there are so many more people who could benefit from your content. You're incredibly proud of what you've created but how do you get it in front of more people?
You realise it's a whole business in it's own right. You have to set up a website to promote it (or employ someone else to do it). Then you have to create a way for people to purchase it and manage access to it. Then you have to create marketing material, get your head around SEO (search engine optimisation) and get active on the social networks promoting it.
Or you may have already done all the above, but you know there's a much bigger audience out there and you want to widen your reach.
But all this time it's taking you away from what you love and what you do best that led you to create the content in the first place!
This is exactly why I built Co-Kinetic. Traditionally we've commissioned and published our own unique content, and we'll continue to do that, but I also had countless conversations that went along the exact lines of the scenario I've described above and I wanted to create a solution to this too. It's hard work, time-consuming and expensive creating content from scratch, as you know only too well, so it made sense to build a platform that I could make available to anyone with great quality content, pitched at our audience, that was facing the same scenario.
Phase 1 of the Co-Kinetic project (May '15 to May '16) was to make sure the content delivery, permission-based access and purchasing aspects were robust and as flexible as I wanted them to be, using our own content. Phase 2 is now to open the platform to other content providers who have great content that's relevant to our audience of physical therapists and soft tissue practitioners, who want to increase awareness and/or generate revenue from a wider audience.
There are two revenue options. You can choose one or both.
A straight 50:50 split for direct purchases - ie. a customer buys a specific piece of your content (or purchases access to your specific section of content if you wish to make several pieces of content available through our site). And if you want to publish content regularly through us, we can also create a recurring subscription for your area of content which again we'd split 50:50.
Royalty model - we also have the option of including your content in the pool of content that's available to our existing paying customers who have purchased the 'Full site subscription'. In this case you would be entitled to a 25% share of our sales which is distributed based on content engagement (this means views, shares and interaction) by paying customers. Every few months we run a report which ranks content by:
Most of our agreements to date have taken up both options.
If your content is video-based we either upload it to our own private Vimeo account and our content management system accesses the video from there, or if you already have a Vimeo account, you can set us up as an approved site to access your video material (this is easy to do) and give us the video URL for each video you want us to provide access to through our site, that way you don't need to send us the physical files and you can stay in control of your own content. We then create one or more pieces of "content" on our site that link to the Vimeo resources.
We would need you to provide us with text, images and any other media files (such as videos or other documents) and we would load this onto our site (generally we will try and do this without incurring a cost but if it's a time-consuming piece of content and requires a lot of work) we may have to deduct some direct costs for doing this from your first royalty payment.
We would either need the digital audio file or the embed code from the website you use to host your audio files.
(* average taken over last 14 months since the site was launched)
That's totally up to you. You can start with one piece of content which we would add into the most appropriate/relevant content section that exists on our site currently. If you'd like to provide 3+ pieces of content then we'd create a dedicated section of your own under the Content Partners area. We would probably also add it to the most relevant category within our main content also, just to make sure it has high visibility.
All we do is assess that the quality and relevance of the content matches the requirements of the Co-Kinetic site. If the content is text-based we may also need to sub-edit the article to ensure that it's grammatically correct and matches our house style but we keep this to as much of a minimum as possible.
You retain all rights to the content (this is different to the content we commission from scratch and produce, where we would hold copyright).
Yes by all means. We can create one or more licenses for you and you can easily upload your existing customer base for example students on courses, attendees on workshops, or past customers who have purchased access to these resources or been on courses previously. Our goal is to make your content available to an audience outside your own existing group, so we're completely comfortable for you to use our platform to provide access to your own group without limitation. We have a help post on how to upload people to a license, it's very easy and just requires a simple list in Excel with first name, last name and email address. We can help wherever needed. You can also add and remove individuals very easily at any time.
We run a report every 2-3 months (we may increase the frequency of this as more content partners come on board) and make a royalty payment to PayPal. You will also be able to log into your account in Co-Kinetic and see your royalties when we implement the changes later in 2016.
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Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham whilst also achieving a WTA international tennis ranking.
After graduation she worked for a London marketing agency and then moved into medical journalism where her passion for publishing was born.
At 27 she established sportEX medicine, a quarterly journal for general practitioners focusing on sport and exercise medicine.
sportEX grew into an internationally known journal for all sports medicine practitioners, including physical and manual therapists; articles covered the practical application of evidenced-based research alongside professional development with expert contributors drawn from across the world of medicine and rehabilitation.
With a passion for technology as well as publishing and sport, Tor's leadership grew sportEX into the Co-Kinetic journal and website which included a more collaborative, royalty-based form of publishing as well as a wider content remit. As well as the quarterly magazine Co-Kinetic, offerings now include e-learning opportunities, breaking clinical research infographics, marketing kits for therapists, business growth tools, and a business discount club.
Tor's focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently and effectively, a topic that she speaks regularly on at global conferences.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
To access this new section, we need you to upgrade to add the Business Growth subscription to your account. (more details here).
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cancel your Business Growth subscription before the trial expires and your original content
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