This article outlines example case studies of two client reward programmes, a ‘Refer a Friend’ programme and a ‘Request a Review’ programme. Each case study details how to choose your target audience, decide on your offer, present your offer, how to make sure it’s actionable and how to measure the outcome. It accompanies our article entitled ‘Reward Programmes for Therapists: From Planning to Implementation’ [insert link]. The full text of this article is available free of charge with your registered account. The template resources discussed in this specific article are available in the paid version and there is a full Reward Programme Implementation Kit, details of which can be found here [insert link to Implementation kit].
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Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham whilst also achieving a WTA international tennis ranking.
After graduation she worked for a London marketing agency and then moved into medical journalism where her passion for publishing was born.
At 27 she established sportEX medicine, a quarterly journal for general practitioners focusing on sport and exercise medicine.
sportEX grew into an internationally known journal for all sports medicine practitioners, including physical and manual therapists; articles covered the practical application of evidenced-based research alongside professional development with expert contributors drawn from across the world of medicine and rehabilitation.
With a passion for technology as well as publishing and sport, Tor's leadership grew sportEX into the Co-Kinetic journal and website which included a more collaborative, royalty-based form of publishing as well as a wider content remit. As well as the quarterly magazine Co-Kinetic, offerings now include e-learning opportunities, breaking clinical research infographics, marketing kits for therapists, business growth tools, and a business discount club.
Tor's focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently and effectively, a topic that she speaks regularly on at global conferences.
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