People can visit your website as many times as they like but unless you can get them to ask for something, they're likely to be gone as fast as they arrived, leaving you empty-handed. You need to empower your website to generate new leads by being able to start the conversation. This conversation might be the chance for your visitor to ask a question, to request information, to sign up for a newsletter or a special offer or download a useful resource. Different things will work for different people so you need to measure what does and doesn't work. Once you've generated the leads, then you have the opportunity to convert them into clients but if you're not generating leads, you can't even get to first base.
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Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham whilst also achieving a WTA international tennis ranking.
After graduation she trained as a marketeer with a London marketing agency and then moved into medical journalism where her passion for publishing was born.
At 27 she established sportEX medicine, a quarterly journal for general practitioners focusing on sport and exercise medicine.
sportEX grew into a journal for all sports medicine practitioners, including physical and manual therapists; articles covered the practical application of evidenced-based research alongside professional development with expert contributors drawn from across the world of medicine and rehabilitation.
With a passion for technology as well as publishing and sport, Tor's leadership grew sportEX into the Co-Kinetic journal and website which included a more collaborative, royalty-based form of publishing as well as a wider content remit. As well as the quarterly magazine Co-Kinetic offerings now include e-learning opportunities, breaking clinical research infographics, marketing kits for therapists, business growth tools, and a business discount club.
Tor's focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently and effectively, a topic that she speaks regularly on at global conferences.
Marketing and customer happiness director at Co-Kinetic/sportEX.
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