I know I've been way too quiet on email, just when I should be reiterating how incredibly important it is for you guys right now, to be in regular touch with your email list, and more importantly making sure you're giving them plenty of valuable resources, in the run up to lockdown easing (at least in the UK). Unfortunately though, sometimes even the best of us don't manage to practice what we preach, but we have created so much new content over the last few weeks, that even I can't keep up!
I've also personally written the entire April journal (which is also 8 pages bigger than normal). It's a complete marketing compendium and handbook, that will walk you through a proven strategy for growing your business from start to finish. Not only that, but it will also show you how to squeeze every last penny and cent of value out of the various Co-Kinetic subscriptions!
It's 60-page, 45,000+ word document that's jam-packed full of practical advice on how to structure, plan and implement your marketing. It's literally exploding with ideas, information, infographics, checklists, cheatsheets and a whole bunch of content that I hope you'll find not only invaluable, but also inspirational.
More about that in a minute (ie. below).
You'll find links to the content below.
This Compendium is both a marketing guide and a handbook helping you to get the very best value from your Co-Kinetic subscription as well as your marketing activities as a whole.
It details a three-step marketing strategy, designed specifically to overcome the six biggest marketing obstacles that more than 1,500 physical and manual therapists have identified as holding them back from building thriving businesses.
It’s also a long overdue, all-in-one-place outline of the full range of services at your disposal through the Co-Kinetic subscriptions – including several new features developed to help you adapt to the post-Covid business landscape.
As well as detailed descriptions of everything available to you, you’ll find tips on how to use your social media, run successful live events, attract new customers with discount vouchers and more. You’ll also find handy marketing cheat sheets to help make sure you’re doing the right things at the right time.
It’s our way of ensuring you’re getting the best value – and the most customers – from your Co-Kinetic resources as you look to build your business.
If you have an existing subscription, I would particularly highlight Part 3 which goes into quite a lot of detail about how to get the most from each of your subscriptions and also 20 things you probably had no idea you could do with your subscription!
You can access it here and subscribers will receive a print copy sometime around the 10th-13th April (or a few days later if you're based outside the UK).
As I wrote the Compendium, I've also been adding to and updating the Help Section which you can find here.
And I've introduced some guided step-by-step tours to help you do things like launch social media campaigns, add your branding, take a tour around a campaign, update your credit card, show you around your content etc. I've still got a few more to do (in which case they won't have a link) but most of the key ones are done and I'll be finishing the rest this month. You can find them all here.
Phew! Enjoy :)
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Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham whilst also achieving a WTA international tennis ranking.
After graduation she worked for a London marketing agency and then moved into medical journalism where her passion for publishing was born.
At 27 she established sportEX medicine, a quarterly journal for general practitioners focusing on sport and exercise medicine.
sportEX grew into an internationally known journal for all sports medicine practitioners, including physical and manual therapists; articles covered the practical application of evidenced-based research alongside professional development with expert contributors drawn from across the world of medicine and rehabilitation.
With a passion for technology as well as publishing and sport, Tor's leadership grew sportEX into the Co-Kinetic journal and website which included a more collaborative, royalty-based form of publishing as well as a wider content remit. As well as the quarterly magazine Co-Kinetic, offerings now include e-learning opportunities, breaking clinical research infographics, marketing kits for therapists, business growth tools, and a business discount club.
Tor's focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently and effectively, a topic that she speaks regularly on at global conferences.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
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