Why is it necessary to designate territories?
Having access to our pre-written marketing content and system offers a significant competitive marketing and business growth advantage, but only as long as your neighbouring competitors don't also have access to the same content. This is why we use franchise mapping software to ensure a fair geographical and population distribution of licences.
How do we do this?
The franchise mapping tool that we have integrated with Co-Kinetic, covers the countries where we sell a majority of our subscriptions, including the US, UK, Ireland, Canada, Australia and New Zealand.
Each territory is broadly made up of a population of between 40,000-50,000 people. The only exception to this is in the US, where the population group in some very densely populated areas such as NYC may be a bit bigger.
If countries have additional demographic data, we will also use this where possible, to ensure we give you a maximum number of people within that population group, who have the economic means to utilise the services of a private therapist. In the UK we use social grades but this is very dependent on the demographic data available.
This video shows how we designate a territory in the UK (the same process applies regardless of country).
Key things to consider
The nature of social media makes it impossible to 'border control' as the whole point of social media is to share content which could reach all sorts of corners of the world. However what we can guarantee is that each licence has a territory of at least 40,000-50,000 people and we will do our best to ensure as much distance between you and your neighbouring territories.
For this reason, and as you'll probably appreciate, we can't get into discussions or negotiations around the borders of specific territories. Our goal is not to create "border wars", it's about ensuring that each area contains at the very minimum a unique population of 40,000-50,000 people with your place of work being as central as possible within that territory. We do obviously have to take into account bordering territories that have been mapped prior to yours.
It's worth noting that on average there are only enough licences to cover approximately 5% of the practitioner population in all our major countries. This was a deliberate decision to make sure that those who did have a licence, had plenty of competitive advantage.
The map below shows how many licences are available by country.
The application process
The first step is to carry out a licence check to make sure there is a licence available in your area.
If there is already someone with an active licence in your postcode area, then the check will come back as failed, and we'll add you to 'Watch list' which means that if the licence becomes available in the future, we'll automatically email you with the opportunity to purchase it - the sooner you act the better because everyone in the same territory area who has applied for that licence will also receive an email.
If there IS a licence available then happy days :-) You will be given the option to apply for that licence. If you click the apply button, you'll be sent to a short survey/application form which asks a few questions about your clinical situation, whether you're a multi-clinic, or single clinic and a bit more about your existing marketing set up.
Nothing in this application will prevent you from being offered a licence if one is available (so please respond truthfully), but it does help me to understand what areas you can get the best benefit from and how I can support you in terms of the onboarding process to get you up and running and getting benefit from your marketing as quickly as possible.
Once I receive that application, I will map your territory manually and then send you out an offer email (I try and make sure I do this within one working day of receiving your application).
The offer email will contain a link which is unique to you and your territory. You just need to click this and follow the licence purchase through. Because we can't have territories sitting unclaimed, if the licence hasn't been purchased within 48 hours of the first offer email (you'll receive 2 or 3 email reminders) then we have to unmap the licence and return it to the wild, so please make sure you claim it in the available time.
And as the mapping process is a manual one, to give you a best possible fit, we may need to apply a small charge for duplicate applications if a deadline is missed.
What happens to the 14 day free trial still applies when I buy a licence?
The 14 day free trial still applies from the point that you purchase the licence. So if you decide within this time, that the subscription isn't for you, just cancel before the 14 days are up, and you won't be charged anything. However, it's worth bearing in mind that the release of the licence will trigger a notification email to be sent to anyone else who has applied for a licence in that territory, in the past or during your 14 day trial. So please make sure you make use of the trial period to get a good idea of what's included with the subscription because if you cancel and then decide you made a bad call and come back to it in the future, there's a good chance the licence won't be available.
What happens if I'm interested in finding out if my territory is available, but I'm not ready to apply for a licence yet?
That's no problem at all, just click the button below and carry out a licence check. If the area is free, you have two options, one to click Apply and the second one, to click I'm not ready yet. This will also have the added benefit of adding you to the Watch List so that if the territory is currently unavailable, you'll be the first to hear about it should become free again.