Between 20-30 pieces of social media (and assorted resources) designed to help your social media page followers and clients cope with the stress, anxiety and sometimes even depression, brought on by the run up to the Christmas season. It includes a set of resources packed with tips on reducing stress and anxiety and emerging from the holiday in good mental and physical health. It particularly emphasises the role of massage as a stress reducer and could be used in conjunction with the "Give the Gift" campaigns promoting massage packages or gift options. Use our simple inbuilt 4-step social media scheduling tool to post these to Facebook and/or Twitter. Not only does it engage your social network viewers, but each piece of social media links to a email lead collection form where people can sign up to receive the downloadable resources, meaning it also helps you to build your email list. Once they have entered their details, we collect those email details for you, and deliver them to the resources they have signed up to receive. This campaign also includes a range of 'lead magnets' (high value pieces of content) which your viewers can download once they've entered their email address (don't worry, we take care of the whole process for you). You can use the campaign to grow your email list, create engaging and informative social media pages and build your reputation and authority by publishing some super-helpful content to your social networks.
Login, or register a free account below, to download a bonus handful of the social media images and patient leaflets (no subscription required). You can also watch a video talking you through the campaign in more detail.
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Kathryn Thomas (BSc Physio, MPhil Sports Physiotherapy) is a physiotherapist with a Masters degree in Sports Physiotherapy from the Institute of Sports Science and University of Cape Town, South Africa. She graduated both her honours and Masters degrees Cum Laude, and with Deans awards. After graduating in 2000 Kathryn worked in sports practices focusing on musculoskeletal injuries and rehabilitation. She was contracted to work with the Dolphins Cricket team (county/provincial team) and The Sharks rugby teams (Super rugby). Kathryn has also worked and supervised physios at the annual Comrades Marathon and Amashova cycle races for many years. She has worked with elite athletes from different sporting disciplines such as hockey, athletics, swimming and tennis. She was a competitive athlete holding national and provincial colours for swimming, biathlon, athletics, and surf lifesaving, and has a passion for sports and exercise physiology. She has presented research at the annual American College of Sports Medicine congress in Baltimore, and at The South African Sports Medicine Association in 2000 and 2011. She is Co-Kinetic’s technical editor and has taken on responsibility for writing our new clinical review updates for practitioners.
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