This article takes you through the step-by-step set up of the Co-Kinetic Marketing System. It's quite an usual system because it's is a full-service solution. Not only do you get the technology and platform to run marketing campaigns through, but I also provide the content.
Or vice versa, not only do I provide the content, but I also provide the means to make that content work for you and your business in terms of technology.
So first things first....
Don't worry if you're not in the least bit techie, I promise you, anyone can set this up. All you need to do is follow along with the videos.
The following video playlist consists of a series of short videos telling you how to set up each part of the system. Start with Video 1 and work your way through (it's organised in a specific order).
It shouldn't take much more than 2-3 hours to get set up, depending on how comfortable you are with technology, but you can do it video by video over whatever time period works for you.
Click here for the 'Getting Started' videos
As you probably know by now, the strategy we advocate (and build our content to support) works on three levels and is summarised as follows:
EVERYONE (without exception) should be doing levels 1 and 2.
And using our system this should take you no more than 10-15 minutes a month. If you're hungry for new business, then level 3 is where the magic happens.
If just started with your new Co-Kinetic subscription, I'd recommend getting started with level 1 (lead collection through social media) and level 2 (nurturing those leads using our pre-written emails).
Level 3 can be actioned when you really want to drive revenue and when you're confident with what you're doing.
Because I'm a visual and highly practical type of person, I put together a Marketing Blueprint which shows you how each part of the content we create for you, fits together as the bigger picture strategy.
It acts as a decision flow chart, leading you through the process with questions, which you can use to get comfortable with the strategy. It's like a mini-marketing adventure :-)
It has interactive pop up videos where relevant, along with pop ups which explain more about the content we create at each level, and what to do with it. You'll also find quick links to all our help videos and a bunch of useful strategy resources. Once you've done the set up process outlined above, this guide will be invaluable at keeping you on track.
You can find the blueprint at this link.
We produce a marketing campaign on different topic every month. Each campaign consists of the following:
All the content we create, focuses on being educational. The goal is to provide value to your readers, and build reputation and authority while at the same time avoiding coming across as being salesy in any way.
It's a marketing technique called content or education-based marketing and this is how it works.
Let's do the sexy bit first because that's what everyone always wants to know about!
This can be found under the My Account Panel > Campaigns.
This is where you will find all the other content that we produce as part of each individual campaign. This includes all the posters, leaflets, PowerPoint presentations, resized social media content for other social networks, videos for upload to your website and much more.
Part 2: What's Included in a Co-Kinetic Marketing Campaign and How to Use It
Pretty much every question you'll have is likely to be explained at this link, with step by step guidance on how to implement it as well.
We cover everything from how to connect a Mailchimp account, how to add your Facebook Pixel and Google Analytics IDs, how the regional licencing works, how to increase the visibility of your Facebook posts...the list goes on.
Register today to access free content
Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham whilst also achieving a WTA international tennis ranking.
After graduation she worked for a London marketing agency and then moved into medical journalism where her passion for publishing was born.
At 27 she established sportEX medicine, a quarterly journal for general practitioners focusing on sport and exercise medicine.
sportEX grew into an internationally known journal for all sports medicine practitioners, including physical and manual therapists; articles covered the practical application of evidenced-based research alongside professional development with expert contributors drawn from across the world of medicine and rehabilitation.
With a passion for technology as well as publishing and sport, Tor's leadership grew sportEX into the Co-Kinetic journal and website which included a more collaborative, royalty-based form of publishing as well as a wider content remit. As well as the quarterly magazine Co-Kinetic, offerings now include e-learning opportunities, breaking clinical research infographics, marketing kits for therapists, business growth tools, and a business discount club.
Tor's focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently and effectively, a topic that she speaks regularly on at global conferences.
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
To access this new section, we need you to upgrade to add the Business Growth subscription to your account. (more details here).
Don't worry, it's RISK FREE. If you don't wish your subscription to continue after this time, simply
cancel your Business Growth subscription before the trial expires and your original content
subscription will continue as before.