Worried that you'll never be able to collect leads again or not sure where to start, what to do or even what you're allowed to do?
This presentation will explain how to stay on the right side of the law and how you can use one particular smart marketing strategy to rebuild your GDPR-decimated email newsletter lists.
As we've discussed in the video, offering high-value content is arguably the best way to get email sign ups, and achieve a great open and click rate. Here are five resources we've collated from the marketing kits we produce for therapists, that increase engagement, build your authority and reputation and generate reciprocity (a desire to give back) among your email contacts.
DOWNLOAD THESE FREE RESOURCES HERE
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Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham whilst also achieving a WTA international tennis ranking.
After graduation she worked for a London marketing agency and then moved into medical journalism where her passion for publishing was born.
At 27 she established sportEX medicine, a quarterly journal for general practitioners focusing on sport and exercise medicine.
sportEX grew into an internationally known journal for all sports medicine practitioners, including physical and manual therapists; articles covered the practical application of evidenced-based research alongside professional development with expert contributors drawn from across the world of medicine and rehabilitation.
With a passion for technology as well as publishing and sport, Tor's leadership grew sportEX into the Co-Kinetic journal and website which included a more collaborative, royalty-based form of publishing as well as a wider content remit. As well as the quarterly magazine Co-Kinetic, offerings now include e-learning opportunities, breaking clinical research infographics, marketing kits for therapists, business growth tools, and a business discount club.
Tor's focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently and effectively, a topic that she speaks regularly on at global conferences.
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