How to Generate £3,000 in Revenue in Just 6 Hours – Blizard Physiotherapy Running MOT [Case Study]

Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham whilst also achieving a WTA international tennis ranking.

After graduation she worked for a London marketing agency and then moved into medical journalism where her passion for publishing was born.

At 27 she established sportEX medicine, a quarterly journal for general practitioners focusing on sport and exercise medicine.

sportEX grew into an internationally known journal for all sports medicine practitioners, including physical and manual therapists; articles covered the practical application of evidenced-based research alongside professional development with expert contributors drawn from across the world of medicine and rehabilitation.

With a passion for technology as well as publishing and sport, Tor's leadership grew sportEX into the Co-Kinetic journal and website which included a more collaborative, royalty-based form of publishing as well as a wider content remit. As well as the quarterly magazine Co-Kinetic, offerings now include e-learning opportunities, breaking clinical research infographics, marketing kits for therapists, business growth tools, and a business discount club.

Tor's focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently and effectively, a topic that she speaks regularly on at global conferences.

Jenny Blizard, Physiotherapist MCSP, HCPC, our clinic director and physiotherapist, qualified in 2004 with a first class honours degree in physiotherapy. Since then she has completed a post graduate diploma and certificate in Women's Health and is currently working her way through the Maitland Concept of Manual Therapy and training which she started in 2012. This special concept combines individual and specific treatment with the therapist’s clinical experience and the latest scientific findings. In addition to joint mobilisation and manipulation of the extremities and spine, the concept makes use of neurodynamic techniques, muscle stretching, stabilising exercises and specifically adapted exercises the patient can do at home.

Jenny's background in International triathlon and athletics clearly draws like minded sports enthusiasts to come and see her. As well as treating injuries, Jenny likes working with longer term clients to improve their overall function and reduce injury risk factors. A client's potential for attaining good health and aiming for sporting goals beyond what they feel currently capable of, is often limited to their own poor perception of what can actually be achieved with a little bit of help and guidance.