Decide what your campaign is all about. Is it a 'nurture' email which just includes some helpful advice which will solve certain common problems your prospective customers may be facing, or is it a 'sales' driven campaign which contains an offer?
Most of our Marketing Campaign Kits include text and images for blog posts and email newsletters (where appropriate) for nurture-driven emails.
If the email is a 'nurture' email ie. one which contains useful value-added content without a specific sales pitch, we suggest you give them an overview in the email and then publish the full article on your website to which you give them a link. This increases visitors to your website and the content will help boost your search engine optimisation.
It's worth including in the email a suggestion to forward the email to their friends if they know someone who can benefit from it. If you don't want to lead people back to your website then you can just attach the full newsletter to the email and leave it at that.
Before you create your email newsletter you need to have an email marketing service or platform through which you can send your emails.
If your list of contacts is less than 2000, Mailchimp (which is our platform of choice) allows you to use their platform completely free of charge to send up to 12,000 emails a month.
If you don't already use a dedicated email platform like Mailchimp, the article at the following link gives step by step advice on how to extract your contacts from a whole range of common email applications into a spreadsheet so you can import them into your dedicated email marketing platform like Mailchimp. Just click on the email application that you use ie. Gmail or Outlook etc. and the screen will expand with the step by step instructions.
Mailchimp has loads of helpful guides on Getting Started with MailChimp.
Alternatively if you use Gmail and don't need to email more than 50-200 people, there are several add ons that let you do mail merges from a spreadsheet of customers that you have email addresses for. This is one add on which I haven't used, and this is another that I have used and found very easy and straightforward.
Once you've decided on your email platform you're ready to create your email.
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Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham whilst also achieving a WTA international tennis ranking.
After graduation she worked for a London marketing agency and then moved into medical journalism where her passion for publishing was born.
At 27 she established sportEX medicine, a quarterly journal for general practitioners focusing on sport and exercise medicine.
sportEX grew into an internationally known journal for all sports medicine practitioners, including physical and manual therapists; articles covered the practical application of evidenced-based research alongside professional development with expert contributors drawn from across the world of medicine and rehabilitation.
With a passion for technology as well as publishing and sport, Tor's leadership grew sportEX into the Co-Kinetic journal and website which included a more collaborative, royalty-based form of publishing as well as a wider content remit. As well as the quarterly magazine Co-Kinetic, offerings now include e-learning opportunities, breaking clinical research infographics, marketing kits for therapists, business growth tools, and a business discount club.
Tor's focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently and effectively, a topic that she speaks regularly on at global conferences.
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