According to research, 88% of physiotherapists are aware of the current Chief Medical Officer's Physical Activity Guidelines, but only 16% answered the three specific components correctly in a study published in the Lancet in 2016. And yet as health care providers, and this isn't limited to just physiotherapists, but to all physical and manual therapists, we are perfectly positioned to promote the benefits of physical activity, and better still use it to develop trust and build on relationships with new prospective clients. Physical activity is in fact a huge marketing opportunity. This article will review the current guidelines and explore how we can make best use of this knowledge to add value to the lives of our patients and clients. Register below to read the key points for this article
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Kathryn Thomas (BSc Physio, MPhil Sports Physiotherapy) is a physiotherapist with a Masters degree in Sports Physiotherapy from the Institute of Sports Science and University of Cape Town, South Africa. She graduated both her honours and Masters degrees Cum Laude, and with Deans awards. After graduating in 2000 Kathryn worked in sports practices focusing on musculoskeletal injuries and rehabilitation. She was contracted to work with the Dolphins Cricket team (county/provincial team) and The Sharks rugby teams (Super rugby). Kathryn has also worked and supervised physios at the annual Comrades Marathon and Amashova cycle races for many years. She has worked with elite athletes from different sporting disciplines such as hockey, athletics, swimming and tennis. She was a competitive athlete holding national and provincial colours for swimming, biathlon, athletics, and surf lifesaving, and has a passion for sports and exercise physiology. She has presented research at the annual American College of Sports Medicine congress in Baltimore, and at The South African Sports Medicine Association in 2000 and 2011. She is Co-Kinetic’s technical editor and has taken on responsibility for writing our new clinical review updates for practitioners.
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