In 2020 the arrival of the Covid-19 pandemic has meant that all therapists have had to adapt to survive. These times, although tough, have also been the push to create better solutions. This article shows how, with the right mix of inspiration, advice, connections, courage and serendipity, adapting can lead not only to a business surviving but a new business being created and flourishing.
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Darren Ross completed a Bachelor of Physiotherapy (La Trobe University, Melbourne, Australia) in 1998 and a Masters of Manipulative Physiotherapy in 2000. Between 2001 and 2005 he was the chairman of the Australian Physiotherapy Association (APA) Musculoskeletal Physiotherapy Victorian Chapter. He has lectured for both the APA on the APA Spinal courses, La Trobe University and the University of Melbourne as a guest lecturer. He currently sits on the Physiotherapy Business Victoria committee of the APA. Darren is a Senior Musculoskeletal Physiotherapist and director of Physica, with three physiotherapy clinics in Melbourne. He has a particular clinical interest in spinal and shoulder rehabilitation and is professionally passionate about improving patient healthcare experiences. He is also the product designer and clinical manager in Clinic Armour, a business that offers premium wiped down hygiene solutions for allied health and medical clinics.
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