This Compendium is both a marketing guide and a handbook helping you to get the very best value from your Co-Kinetic subscription as well as your marketing activities as a whole. It details a three-step marketing strategy, designed specifically to overcome the six biggest marketing obstacles that more than 1,500 physical and manual therapists have identified as holding them back from building thriving businesses. It’s also a long overdue, all-in-one-place outline of the full range of services at your disposal through the Co-Kinetic subscriptions – including several new features developed to help you adapt to the post-Covid business landscape. As well as detailed descriptions of everything available to you, you’ll find tips on how to use your social media, run successful live events, attract new customers with discount vouchers and more. You’ll also find handy marketing cheat sheets to help make sure you’re doing the right things at the right time. It’s our way of ensuring you’re getting the best value – and the most customers – from your Co-Kinetic resources as you look to build your business. It's fully-open access, all you need to do is log in with an existing login (no subscription required), or register free below to access it in full.
Many people are intimidated by marketing for the following reasons:
To recap, we’ve discussed the structure of a simple marketing funnel/customer journey, which is to make people aware of your business and ultimately lead them through to a purchase.
We’ve also discussed a strategy that... Read More
There’s no doubt that 2020 was a total ‘shocker’ of a year for most physical and manual therapists (and the first part of 2021 hasn’t been much better for many of us). Most of us... Read More
Social media. Some people love it, some people hate it and the rest of us tolerate it, mostly begrudgingly. If done badly, it can lead to a huge amount of wasted time, without any kind... Read More
We developed the Marketing Grader in 2017 as a means of delivering a free email course on marketing, specifically designed for physical and manual therapists. So far it has been completed by just over 1,500... Read More
Register (or sign in) below to access PDF versions of our Marketing Checklists for Physical Therapists, no subscription needed. This includes our Email Lead Collection and Email Nurture - Best Practice Checklist and our General... Read More
Since 1999, we have been producing engaging, peer-reviewed educational content to help you as a practitioner stay clinically up-to-date. In the very first journal we published three photocopiable (well it was 1999!) peer-reviewed patient advice... Read More
Let us help you on the road to professional success and choose a plan that's right for you AND your business. Register (or sign in) below to read this article without needing a subscription.
Each piece of content that we create is part of a bigger picture: it has been designed specifically to help you create a customer journey, with the end result being to generate new business. Register... Read More
How Do the Co-Kinetic Marketing Subscriptions Compare with Other Marketing Services? That’s a tough one because there’s nothing comparable to what we provide, but let’s try to compare as close to like-for-like as we can.... Read More
The Co-Kinetic system is so versatile it’s sometimes difficult for me to explain, and for you to really appreciate, just how much you can do with it. The goal of this article is to give... Read More
What Events Can You Run Using Co-Kinetic’s Presentation/Event Pages? In short, pretty much any kind of presentation either online or face-to-face, live or pre-recorded.
Events could include: educational presentations; delivery of a clinic tour; introductions... Read More
I figured that if I made the technology SO simple, you wouldn’t need us to do anything for you, but it turns out that lots of you would still prefer us to do it for... Read More
There are a lot of benefits to selling gift vouchers, perhaps most significantly for those of us exiting lockdowns, they generate instant cash flow, which is exactly why we built a system to allow you... Read More
It doesn’t matter what kind of marketing activity you’re doing – whether it’s running an educational campaign on your social networks, promoting some kind of conversion event, or generating business through voucher sales – everything... Read More
All of your Co-Kinetic questions answered. Register (or sign in) below to read this article without needing a subscription.
The six marketing obstacles that I set out to solve by building the Co-Kinetic Marketing System and associated content were: I don’t know what I should be doing with my marketing; I don’t have enough... Read More
We are a very small team, working to support a fairly big product, which as you will now appreciate, can do a lot of different things to help you build your business (and I’m guessing... Read More
Marketing always works better when you’re following a plan. I would recommend putting together a rough sketch of a plan for 9-12 months ahead of time, focused around your conversion events. Register (or sign in)... Read More
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
To access this new section, we need you to upgrade to add the Business Growth subscription to your account. (more details here).
Don't worry, it's RISK FREE. If you don't wish your subscription to continue after this time, simply
cancel your Business Growth subscription before the trial expires and your original content
subscription will continue as before.