The 10 Biggest Marketing Mistakes and How to Avoid Them [Article]

Each one of these marketing mistakes at the very least will cost us money as well as time, combine several together and you have a recipe for marketing disaster and yet each one can be... Read More

Five Go On a Patient Journey: Practical Advice for Building Your Business Through the Customer Journey [Video Presentations]

Discover how to utilise some powerful, but super-simple techniques to:

• Get yourself in front of AND collect new leads of prospective patients
• Take these 'leads' on a journey of discovery that will result... Read More
  • Latest Co-Kinetic News and Blog |Marketing Know-How
  • 18/05/2018
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Why GDPR is Actually a Blessing in Disguise

Having a spring clean of your email list (as those of us in Europe have been forced to do) actually brings with it many not-so obvious benefits. Everyone knows that better email engagement is good... Read More

GDPR and Marketing: A Therapist's Guide to The Good, The Bad and The Nurturing [Video presentation]

Worried that you'll never be able to collect leads again or not sure where to start, what to do or even what you're allowed to do?

This presentation will explain how to stay on... Read More

Facebook Ad Case Study 1: Free Gait Assessment Promotion

Discover how to bring 35 brand new clients through your door, in less than 6 days worth of ad spend, and at a cost of just £5.02 per client. In fact, we brought 18 of... Read More

Is Your Facebook Page Officially Dead? [Article]

Recent changes by Facebook have significantly reduced the power of pages for promoting your business. However, all is not lost. Facebook still represents an enormous business growth opportunity. This article explores why this is, and... Read More

Part 2: What's Included in a Co-Kinetic Marketing Campaign and How to Use It to Grow Your Business [Article]

This article outlines a three-level marketing strategy and explains how to the content included in each Co-Kinetic marketing campaign under each level, to help you grow your business. Follow the full strategy through and you... Read More

Why nobody ever engages with your Facebook posts, why it's impossible to ‘bombard’ your page followers with too many posts, and what the Jan 2018 Facebook news feed changes mean to your business Facebook page

Are you struggling with low engagement on your Facebook posts AND/OR worried you're going to 'bombard' your followers with too much stuff if you start posting to Facebook regularly, then this article is for you.... Read More

A "Ready-To-Go" Marketing Strategy for Therapists [Article]

In this article I explain why you’re doomed to failure if you don’t have a marketing strategy, why most marketing efforts fail and why narrowing your focus can give you the much needed advantage as... Read More

How to Get More Patients Without Being Salesy [Article]

FULLY OPEN ACCESS: After speaking to nearly 1,000 physical therapists in 2017, it's clear that it’s getting harder and harder to build a successful business. There’s a lot of competition and so much existing marketing... Read More

Turning Email Leads into Paying Customers: Using the Powerful Hidden Influences of Nurture Emails [Article]

So, you’re publishing some great social media content onto your social networks, some of which (hopefully) is designed specifically to collect email leads in return for the downloading of a value-added piece of content. Everyone... Read More

Don’t Waste Your Marketing: How to Ethically Boost Patient Retention [Article]

Finding new customers is key to any business but properly retaining existing customers is arguably even more important otherwise all the marketing money spent on finding new customers is wasted. But what if we focused... Read More

Customer Experience is All About 'Internal' Marketing [Article]

Spending money on marketing is great for generating new customers. But what if there were a few simple and perfectly ethical things you could do right now, to make more out of your existing clients,... Read More

The Facebook Pixel: Your Secret Weapon to Executing the 80:20 Rule in Building Your Physical Therapy Business (and how to add it to the Co-Kinetic Marketing Platform)

What the Facebook Pixel is, how it works, what you can do with it and how to add it to the Co-Kinetic Marketing Platform to give you a power trick to super-charge your marketing efforts.... Read More

13 Steps to Building a Thriving Therapy Business [Article]

If you do these 13 tasks well, you will build a thriving therapy business, with a constant stream of fresh, new, cash paying clients, as well increasing loyalty among your existing clientele. Sound too good... Read More

How to Collect Email Addresses and Create Landing Pages [How to Guide]

This article describes a number of options and ways to set up a method for collecting emails. This is one of the most fundamental aspects of any marketing strategy, particularly one where you want to... Read More