If you do these 13 tasks well, you will build a thriving therapy business, with a constant stream of fresh, new, cash paying clients, as well increasing loyalty among your existing clientele. Sound too good to be true? Well it isn’t – we’ve put it into practice and it works. For each task I will explain the rationale behind why each task appears in the list and, wherever possible, give you links to practical resources to enable you to implement them. Most of the tasks you should be able to do yourself, or with very minimal help. This article is fully open access.
This article describes a number of options and ways to set up a method for collecting emails. This is one of the most fundamental aspects of any marketing strategy, particularly one where you want to... Read More
FULLY OPEN ACCESS: After speaking to nearly 1,000 physical therapists last year, it's clear that it’s getting harder and harder to build a successful business. There’s a lot of competition and so much existing marketing... Read More
This article outlines example case studies of two client reward programmes, a ‘Refer a Friend’ programme and a... Read More
Reward programmes, such as loyalty schemes and referral programmes, are one of the easiest ways to grow your therapy business with relatively little cost. Both involve rewarding customers for buying services. This article contains all... Read More
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