This article details four key marketing cornerstones that are fundamental to building a healthy business. It explains why each aspect is important, as well as how you can bring them to life in practical terms. It doesn’t matter if you’re not yet treating patients, in fact you can benefit particularly by following this advice, but equally if you are already treating patients, or even running an established clinic, the cornerstones remain the same, just their order of priority will change (which I’ve also detailed). I’ve tried to answer the marketing questions I’m most frequently asked by people at all stages of business. As with all my articles, it is packed with practical advice and links to outside resources which will help you to implement the advice, particularly if you are easily intimidated by technology. Register below for open access to the full article.
This article is the fourth in our series on how to run your own Open Clinic event. Most people attend these events because they want to try something out for free. However, the point of... Read More
Some super-quick example text you can use or adapt for your customer nurture emails. Register free below (or login with your existing account) to gain access.
A podcast for everything a massage therapist needs to run their business. We discuss topics like Facebook advertising, setting up your first clinic, online tools, when to hire, how to price your services & much,... Read More
This is the third part in a series of articles leading you step-by-step through how to run your own Open Clinic event and discusses a great strategy to use when you are paying for marketing... Read More
Do you know what content marketing is? Maybe you do, but, according to our survey results, the chances are you aren’t doing it. You should, though, because this is the side of marketing that lets... Read More
This is a free video course giving you everything you need to know to be able to run lead-generating ads through Facebook to help build your email list ready for you to nurture and convert... Read More
Advertising through Facebook is probably the single most impactful marketing activity that you can pay for, to grow your business (possibly with the exception of search engine optimisation). This article explains how you can best... Read More
Running an Open Clinic event can bring in many new clients if you get your marketing right. This article shares with you some of the most effective ways of doing this for free. Register below... Read More
Most therapy businesses are constantly looking for new or innovative ways to promote their business, and running an Open Clinic event is an AMAZING way to do it. These kind of events can come in... Read More
One of the best ways of bringing in new paying customers, is to offer ‘try before you buy’ or ‘conversion’ events. These could involve anything from a free consultation, assessment, open day, treatment or education... Read More
Ethically retaining more customers can have a major impact on not only your business, but your effectiveness as a therapist. This article explains why it's so key both personally and professionally. Check it out in... Read More
The Co-Kinetic Marketing System: is a package of content and technology, built on a proven marketing strategy, which is specifically designed to help physical therapists attract more clients, and grow their businesses. It is a... Read More
Here's how the team at Blizard Physiotherapy used the Don’t Run into Trouble Content Marketing campaign, included in the Co-Kinetic Marketing System, to generate £3,000 in sales, in just 6 hours of work. Discover step-by-step... Read More
Being able to create simple web forms is an extremely useful skill to have, especially when you want to collect sign ups to an event you're running, such as a "conversion" event based off a... Read More
Email list-building is everything to your business. And if it’s not, it should be. In fact, if you’re interested in conversions and business growth in general, the number one thing you should be working on... Read More
Each one of these marketing mistakes at the very least will cost us money as well as time, combine several together and you have a recipe for marketing disaster and yet each one can be... Read More
Discover how to utilise some powerful, but super-simple techniques to:
Having a spring clean of your email list (as those of us in Europe have been forced to do) actually brings with it many not-so obvious benefits. Everyone knows that better email engagement is good... Read More
Worried that you'll never be able to collect leads again or not sure where to start, what to do or even what you're allowed to do?
This presentation will explain how to stay on... Read More
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