This year, Covid-19 and the associated lockdowns and movement restrictions have left many businesses reeling from massive interruptions in cashflow. Selling gift vouchers for your business is a brilliant way to improve cashflow and grow your business in any circumstances, particularly now, when the trend for gifting experiences rather than goods is on the increase. Tor has been working hard creating a system to make selling gift vouchers easy for you to do. This article explains the many benefits and shows you how simple it can be to implement. This article is fully open access.
Membership packages, purchased on a regular recurring payment basis, are extremely valuable to all businesses at all times, but with the challenge presented by a situation like Covid-19, they can be the lifeline that makes... Read More
Too many people overcomplicate marketing. In reality, everything can be based around three principal pillars, which should combine to form a funnel of people who you intend to convert into paying customers. If you focus... Read More
In this article, Vicki explores the benefits of offering a membership subscription option within a physical or manual therapy business. She discusses why memberships are so valuable, explores some different membership models, offers some suggestions... Read More
In this article I’m going to look at how you can use your physical and manual therapy skills to generate revenue online, and discuss briefly why I think this is business-critical. There is a very... Read More
When I published the last issue of Co-Kinetic, we had just smacked headlong into the wall of Covid-19 and here we are three months later, a little battered and bruised, but hopefully having had the... Read More
If you’ve been following along with this series, then this is the article you’ve probably been waiting for. This is where we give you the numbers behind our Open Clinic event, show you just how... Read More
Social media. Some people love it, some people hate it and the rest of us tolerate it, mostly begrudgingly. However, as a small business owner you’d be a little bit mad to ‘diss’ it. You... Read More
This article details four key marketing cornerstones that are fundamental to building a healthy business. It explains why each aspect is important, as well as how you can bring them to life in practical terms.... Read More
This article is the fourth in our series on how to run your own Open Clinic event. Most people attend these events because they want to try something out for free. However, the point of... Read More
Some super-quick example text you can use or adapt for your customer nurture emails. Register free below (or login with your existing account) to gain access.
A podcast for everything a massage therapist needs to run their business. We discuss topics like Facebook advertising, setting up your first clinic, online tools, when to hire, how to price your services & much,... Read More
This is the third part in a series of articles leading you step-by-step through how to run your own Open Clinic event and discusses a great strategy to use when you are paying for marketing... Read More
Do you know what content marketing is? Maybe you do, but, according to our survey results, the chances are you aren’t doing it. You should, though, because this is the side of marketing that lets... Read More
This is a video course giving you everything you need to know to be able to run lead-generating ads through Facebook to help build your email list ready for you to nurture and convert into... Read More
Advertising through Facebook is probably the single most impactful marketing activity that you can pay for, to grow your business (possibly with the exception of search engine optimisation). This article explains how you can best... Read More
Running an Open Clinic event can bring in many new clients if you get your marketing right. This article shares with you some of the most effective ways of doing this for free. Register below... Read More
Most therapy businesses are constantly looking for new or innovative ways to promote their business, and running an Open Clinic event is an AMAZING way to do it. These kind of events can come in... Read More
One of the best ways of bringing in new paying customers, is to offer ‘try before you buy’ or ‘conversion’ events. These could involve anything from a free consultation, assessment, open day, treatment or education... Read More
Ethically retaining more customers can have a major impact on not only your business, but your effectiveness as a therapist. This article explains why it's so key both personally and professionally. Check it out in... Read More
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