Nine out of ten people read reviews online before making a purchase. Eight out of ten people trust online reviews as much as personal recommendations. Google is the most popular review platform with 6 out of 10 people using it to read reviews. Your response matters – 97% of people who read reviews also read the business’ response. Reviews also impact Google search results. Google trusts the power of word-of-mouth marketing. It factors in the quantity and quality of reviews to evaluate the search position. When you enter a local search term into Google (like “sports physio”), three main factors will affect the ranking of each site displayed: Relevance; Distance; Prominence. Reviews fall into the category of prominence. A sports physio with many highly rated reviews is likely to outrank a closer local competitor if they have fewer, less positive ratings and reviews. With all this in mind we’ve put together some practical resources to help you to encourage customer reviews. Login or register a free account below to view a list of contents included in this article.
In this article we look at some of the key factors that impact your marketing success, including the importance of building an audience and the value of investing in developing trust and engagement with that... Read More
The fact that we are talking about how to survive recession for the second time in two years is a timely reminder that we must not take our clients or our businesses for granted. This... Read More
Once you’ve created a website for your clinic or business, it might be tempting to sit back and think “Job done!” and then wait for the patients to arrive. However, things are never quite that... Read More
I work with a LOT of physical and manual therapists to help them grow their businesses, and those businesses come in all shapes, forms and sizes. But the one success factor that stands head and... Read More
Let’s face it, we’ve been incredibly privileged as a generation that we haven’t had to deal with too much national or international threat to our livelihoods (unless of course you count the ongoing destruction of... Read More
Running a physical therapy business involves not only working on your patients but also working on your business. One of the key business activities is marketing, and many people avoid this because they don’t know... Read More
This article provides a detailed, step-by-step Playbook explaining how to use the resources included in the Post-Viral Fatigue Content Marketing Campaign to plan and implement a high-converting, new-customer-generating conversion event. Login or register a free... Read More
This article focuses specifically on crunching your numbers and setting revenue targets for the conversion events you have planned. It breaks down all the numbers you need to know to plan and run an event... Read More
This articles talks through a range of different opportunities and events you can run to help you convert prospects into paying clients for your physical or manual therapy business. The article is available in full... Read More
It’s easy for some (although admittedly not all), to brag about themselves and the services and products they offer, but there’s honestly no better way to build trust and demonstrate authenticity and validity than by... Read More
All too often we get caught up measuring the wrong things when it comes to our marketing and as the saying goes, ‘garbage in, garbage out’. In other words, if you put in the wrong... Read More
This Compendium is both a marketing guide and a handbook helping you to get the very best value from your Co-Kinetic subscription as well as your marketing activities as a whole. It details a three-step... Read More
Many people are intimidated by marketing for the following reasons:
To recap, we’ve discussed the structure of a simple marketing funnel/customer journey, which is to make people aware of your business and ultimately lead them through to a purchase.
We’ve also discussed a strategy that... Read More
There’s no doubt that 2020 was a total ‘shocker’ of a year for most physical and manual therapists (and the first part of 2021 hasn’t been much better for many of us). Most of us... Read More
Social media. Some people love it, some people hate it and the rest of us tolerate it, mostly begrudgingly. If done badly, it can lead to a huge amount of wasted time, without any kind... Read More
We developed the Marketing Grader in 2017 as a means of delivering a free email course on marketing, specifically designed for physical and manual therapists. So far it has been completed by just over 1,500... Read More
Register (or sign in) below to access PDF versions of our Marketing Checklists for Physical Therapists, no subscription needed. This includes our Email Lead Collection and Email Nurture - Best Practice Checklist and our General... Read More
Since 1999, we have been producing engaging, peer-reviewed educational content to help you as a practitioner stay clinically up-to-date. In the very first journal we published three photocopiable (well it was 1999!) peer-reviewed patient advice... Read More
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