This article focuses specifically on crunching your numbers and setting revenue targets for the conversion events you have planned. It breaks down all the numbers you need to know to run an event and estimate revenue and includes a Event Sales Calculator, several planning worksheets and a cheatsheet detailing the types of events you can run, depending on how quickly you want to generate new revenue. The article is available in full for anyone with a free registered account.
If you already have an account on Co-Kinetic but can't remember your password, please just use the forgotten password link rather than creating a new account under a different address as this causes all sorts of confusion if you have an existing paid subscription, or you might consider one in the future.
This articles talks through a range of different opportunities and events you can run to help you convert prospects into paying clients for your physical or manual therapy business. The article is available in full... Read More
In this article we'll look at three key elements of your physical therapy marketing strategy, being seen (ie. your website and social media profiles), being found through the search engines, and building an audience that... Read More
It’s easy for some (although admittedly not all), to brag about themselves and the services and products they offer, but there’s honestly no better way to build trust and demonstrate authenticity and validity than by... Read More
All too often we get caught up measuring the wrong things when it comes to our marketing and as the saying goes, ‘garbage in, garbage out’. In other words, if you put in the wrong... Read More
This Compendium is both a marketing guide and a handbook helping you to get the very best value from your Co-Kinetic subscription as well as your marketing activities as a whole. It details a three-step... Read More
This year, Covid-19 and the associated lockdowns and movement restrictions have left many businesses reeling from massive interruptions in cashflow. Selling gift vouchers for your business is a brilliant way to improve cashflow and grow... Read More
Membership packages, purchased on a regular recurring payment basis, are extremely valuable to all businesses at all times, but with the challenge presented by a situation like Covid-19, they can be the lifeline that makes... Read More
Too many people overcomplicate marketing. In reality, everything can be based around three principal pillars, which should combine to form a funnel of people who you intend to convert into paying customers. If you focus... Read More
In this article, Vicki explores the benefits of offering a membership subscription option within a physical or manual therapy business. She discusses why memberships are so valuable, explores some different membership models, offers some suggestions... Read More
In this article I’m going to look at how you can use your physical and manual therapy skills to generate revenue online, and discuss briefly why I think this is business-critical. There is a very... Read More
When I published the last issue of Co-Kinetic, we had just smacked headlong into the wall of Covid-19 and here we are three months later, a little battered and bruised, but hopefully having had the... Read More
If you’ve been following along with this series, then this is the article you’ve probably been waiting for. This is where we give you the numbers behind our Open Clinic event, show you just how... Read More
Social media. Some people love it, some people hate it and the rest of us tolerate it, mostly begrudgingly. If done badly, it can lead to a huge amount of wasted time, without any kind... Read More
This article details four key marketing cornerstones that are fundamental to building a healthy business. It explains why each aspect is important, as well as how you can bring them to life in practical terms.... Read More
This article is the fourth in our series on how to run your own Open Clinic event. Most people attend these events because they want to try something out for free. However, the point of... Read More
Some super-quick example text you can use or adapt for your customer nurture emails. Register free below (or login with your existing account) to gain access.
A podcast for everything a massage therapist needs to run their business. We discuss topics like Facebook advertising, setting up your first clinic, online tools, when to hire, how to price your services & much,... Read More
This is the third part in a series of articles leading you step-by-step through how to run your own Open Clinic event and discusses a great strategy to use when you are paying for marketing... Read More
Do you know what content marketing is? Maybe you do, but, according to our survey results, the chances are you aren’t doing it. You should, though, because this is the side of marketing that lets... Read More
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