In this article we explain why you’re doomed to failure if you don’t have a marketing strategy, why most marketing efforts fail and why narrowing your focus can give you the much needed advantage as well as help you save time and resources. We explain how to identify patients who are most likely ‘convert’ and become paying customers, and we outline a tried and tested strategy that you can copy, there’s no need to recreate the wheel or figure it out yourself. This combined with use of the Co-Kinetic content and unique, state-of-the-art marketing platform, means you can run a new monthly campaign that takes just 15-20 minutes of your time to set up, requires no technical know how and is fully automated. As a result you will be generating new leads for your email list, keeping your website fresh with new content and SEO-optimised, your social networks will be active, engaging and growing, and you’ll be keeping in touch with, and offering useful, helpful content to help all your email prospects, keeping you at the forefront of their minds.
If you do these 13 tasks well, you will build a thriving therapy business, with a constant stream of fresh, new, cash paying clients, as well increasing loyalty among your existing clientele. Sound too good... Read More
This article describes a number of options and ways to set up a method for collecting emails. This is one of the most fundamental aspects of any marketing strategy, particularly one where you want to... Read More
FULLY OPEN ACCESS: After speaking to nearly 1,000 physical therapists last year, it's clear that it’s getting harder and harder to build a successful business. There’s a lot of competition and so much existing marketing... Read More
This article outlines example case studies of two client reward programmes, a ‘Refer a Friend’ programme and a... Read More
Reward programmes, such as loyalty schemes and referral programmes, are one of the easiest ways to grow your therapy business with relatively little cost. Both involve rewarding customers for buying services. This article contains all... Read More
Thank you. Your account has been created and you have now been logged in. We will send you an email so that you can set your password for future use.