This article focuses specifically on crunching your numbers and setting revenue targets for the conversion events you have planned. It breaks down all the numbers you need to know to plan and run an event as well as estimate revenue. It even includes an Event Sales Calculator, several planning worksheets and a cheatsheet detailing the types of events you can run, depending on how quickly you want to generate new revenue. The article is packed with practical information and is available in full for anyone with a free registered account.
If you already have an account on Co-Kinetic but can't remember your password, please just use the forgotten password link rather than creating a new account under a different address as this causes all sorts of confusion if you have an existing paid subscription, or you might consider one in the future.
This articles talks through a range of different opportunities and events you can run to help you convert prospects into paying clients for your physical or manual therapy business. The article is available in full... Read More
In this article we'll look at three key elements of your physical therapy marketing strategy, being seen (ie. your website and social media profiles), being found through the search engines, and building an audience that... Read More
It’s easy for some (although admittedly not all), to brag about themselves and the services and products they offer, but there’s honestly no better way to build trust and demonstrate authenticity and validity than by... Read More
All too often we get caught up measuring the wrong things when it comes to our marketing and as the saying goes, ‘garbage in, garbage out’. In other words, if you put in the wrong... Read More
This Compendium is both a marketing guide and a handbook helping you to get the very best value from your Co-Kinetic subscription as well as your marketing activities as a whole. It details a three-step... Read More
Many people are intimidated by marketing for the following reasons:
To recap, we’ve discussed the structure of a simple marketing funnel/customer journey, which is to make people aware of your business and ultimately lead them through to a purchase.
We’ve also discussed a strategy that... Read More
There’s no doubt that 2020 was a total ‘shocker’ of a year for most physical and manual therapists (and the first part of 2021 hasn’t been much better for many of us). Most of us... Read More
Social media. Some people love it, some people hate it and the rest of us tolerate it, mostly begrudgingly. If done badly, it can lead to a huge amount of wasted time, without any kind... Read More
We developed the Marketing Grader in 2017 as a means of delivering a free email course on marketing, specifically designed for physical and manual therapists. So far it has been completed by just over 1,500... Read More
Register (or sign in) below to access PDF versions of our Marketing Checklists for Physical Therapists, no subscription needed. This includes our Email Lead Collection and Email Nurture - Best Practice Checklist and our General... Read More
Since 1999, we have been producing engaging, peer-reviewed educational content to help you as a practitioner stay clinically up-to-date. In the very first journal we published three photocopiable (well it was 1999!) peer-reviewed patient advice... Read More
Let us help you on the road to professional success and choose a plan that's right for you AND your business. Register (or sign in) below to read this article without needing a subscription.
Each piece of content that we create is part of a bigger picture: it has been designed specifically to help you create a customer journey, with the end result being to generate new business. Register... Read More
How Do the Co-Kinetic Marketing Subscriptions Compare with Other Marketing Services? That’s a tough one because there’s nothing comparable to what we provide, but let’s try to compare as close to like-for-like as we can.... Read More
The Co-Kinetic system is so versatile it’s sometimes difficult for me to explain, and for you to really appreciate, just how much you can do with it. The goal of this article is to give... Read More
What Events Can You Run Using Co-Kinetic’s Presentation/Event Pages? In short, pretty much any kind of presentation either online or face-to-face, live or pre-recorded.
Events could include: educational presentations; delivery of a clinic tour; introductions... Read More
I figured that if I made the technology SO simple, you wouldn’t need us to do anything for you, but it turns out that lots of you would still prefer us to do it for... Read More
There are a lot of benefits to selling gift vouchers, perhaps most significantly for those of us exiting lockdowns, they generate instant cash flow, which is exactly why we built a system to allow you... Read More
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
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