The fact that we are talking about how to survive recession for the second time in two years is a timely reminder that we must not take our clients or our businesses for granted. This article describes the key aspects of your business to think about and some simple marketing plans to put in place that will help you to win customers and survive this current storm in the best financial shape possible. Register (or sign in) below to read this article without needing a subscription.
Once you’ve created a website for your clinic or business, it might be tempting to sit back and think “Job done!” and then wait for the patients to arrive. However, things are never quite that... Read More
I work with a LOT of physical and manual therapists to help them grow their businesses, and those businesses come in all shapes, forms and sizes. But the one success factor that stands head and... Read More
Let’s face it, we’ve been incredibly privileged as a generation that we haven’t had to deal with too much national or international threat to our livelihoods (unless of course you count the ongoing destruction of... Read More
Running a physical therapy business involves not only working on your patients but also working on your business. One of the key business activities is marketing, and many people avoid this because they don’t know... Read More
This article provides a detailed, step-by-step Playbook explaining how to use the resources included in the Post-Viral Fatigue Content Marketing Campaign to plan and implement a high-converting, new-customer-generating conversion event. Login or register a free... Read More
This article focuses specifically on crunching your numbers and setting revenue targets for the conversion events you have planned. It breaks down all the numbers you need to know to plan and run an event... Read More
This articles talks through a range of different opportunities and events you can run to help you convert prospects into paying clients for your physical or manual therapy business. The article is available in full... Read More
It’s easy for some (although admittedly not all), to brag about themselves and the services and products they offer, but there’s honestly no better way to build trust and demonstrate authenticity and validity than by... Read More
All too often we get caught up measuring the wrong things when it comes to our marketing and as the saying goes, ‘garbage in, garbage out’. In other words, if you put in the wrong... Read More
This Compendium is both a marketing guide and a handbook helping you to get the very best value from your Co-Kinetic subscription as well as your marketing activities as a whole. It details a three-step... Read More
Many people are intimidated by marketing for the following reasons:
To recap, we’ve discussed the structure of a simple marketing funnel/customer journey, which is to make people aware of your business and ultimately lead them through to a purchase. We’ve also discussed a strategy that... Read More
There’s no doubt that 2020 was a total ‘shocker’ of a year for most physical and manual therapists (and the first part of 2021 hasn’t been much better for many of us). Most of us... Read More
Social media. Some people love it, some people hate it and the rest of us tolerate it, mostly begrudgingly. If done badly, it can lead to a huge amount of wasted time, without any kind... Read More
We developed the Marketing Grader in 2017 as a means of delivering a free email course on marketing, specifically designed for physical and manual therapists. So far it has been completed by just over 1,500... Read More
Register (or sign in) below to access PDF versions of our Marketing Checklists for Physical Therapists, no subscription needed. This includes our Email Lead Collection and Email Nurture - Best Practice Checklist and our General... Read More
Since 1999, we have been producing engaging, peer-reviewed educational content to help you as a practitioner stay clinically up-to-date. In the very first journal we published three photocopiable (well it was 1999!) peer-reviewed patient advice... Read More
Let us help you on the road to professional success and choose a plan that's right for you AND your business. Register (or sign in) below to read this article without needing a subscription.
Each piece of content that we create is part of a bigger picture: it has been designed specifically to help you create a customer journey, with the end result being to generate new business. Register... Read More
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Unfortunately your current subscription does not include access to the new Co-Kinetic Business Growth and Marketing section. This is either because you have an old legacy Full Site subscription which requires an upgrade or you have another subscription which doesn't include access to the Business Growth element of the site.
This new part of the Co-Kinetic platform is designed to:
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