Nine out of ten people read reviews online before making a purchase. Eight out of ten people trust online reviews as much as personal recommendations. Google is the most popular review platform with 6 out of 10 people using it to read reviews. Your response matters – 97% of people who read reviews also read the business’ response. Reviews also impact Google search results. Google trusts the power of word-of-mouth marketing. It factors in the quantity and quality of reviews to evaluate the search position. When you enter a local search term into Google (like “sports physio”), three main factors will affect the ranking of each site displayed: Relevance; Distance; Prominence. Reviews fall into the category of prominence. A sports physio with many highly rated reviews is likely to outrank a closer local competitor if they have fewer, less positive ratings and reviews. With all this in mind we’ve put together some practical resources to help you to encourage customer reviews. Login or register a free account below to view a list of contents included in this article.
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