Membership packages, purchased on a regular recurring payment basis, are extremely valuable to all businesses at all times, but with the challenge presented by a situation like Covid-19, they can be the lifeline that makes the difference between a business surviving or not. This article details the advantages of creating recurring revenue streams and then goes into more detail about the sorts of packages you could create within a physical or manual therapy business. Login or register a free account below to read the open access article.
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Too many people overcomplicate marketing. In reality, everything can be based around three principal pillars, which should combine to form a funnel of people who you intend to convert into paying customers. If you focus... Read More
In this article, Vicki explores the benefits of offering a membership subscription option within a physical or manual therapy business. She discusses why memberships are so valuable, explores some different membership models, offers some suggestions... Read More
Catch up on this quarter's essential physical therapy research. Our Physical Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most... Read More
Covid-19 and the physical distancing measures introduced to help reduce its spread have spurred many businesses to find new ways of working. Many occupations, even ones traditionally believed to need face-to-face contact, are being done... Read More
Hamstring injuries are common in sport, as are injury recurrence rates. Hamstring injury rehabilitation requires a multifactorial approach involving the lower spine and pelvis, neuromobilisation and hamstring lengthening and strengthening. This article sets out the... Read More
Catch up on this quarter's essential massage therapy research. Our Massage Therapy Journal Watch brings you all the most important journal discoveries with our own unique Co-Kinetic take-home messages. This is one of our most... Read More
Check out this quarter's most newsworthy and discussed pieces of research among your peers, on the topic of physical therapy. Register free below or sign in with an existing account, to access this beautifully designed... Read More
Fascial Stretch Therapy™ (FST) is a technique that involves painless assisted stretching that focuses on the neuromyofascial net of the body as a whole for improving flexibility and function. This article explains how to implement... Read More
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