FULLY OPEN ACCESS: After speaking to nearly 1,000 physical therapists in 2017, it's clear that it’s getting harder and harder to build a successful business. There’s a lot of competition and so much existing marketing noise. Plus as a profession we hate selling ourselves. In this article I'll talk you through a great strategy for doing this without ever feeling awkward or uncomfortable. I'll show you ways to increase traffic to your website, build engaging social networks, establish and grow your authority and credibility, expand your marketing reach, and find new customers as well as strengthen relationships with your existing ones. Plus if you take our Marketing Grader questionnaire (which takes no more than 3 minutes), you'll receive a customised series of emails personalised to your marketing situation showing you exactly where you can best prioritise your marketing efforts (and you'll be invited to join our closed Facebook Group Business Success for Therapists).
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A dynamic and interactive way to check out the contents of the April 2017.
‘Sacroiliac Joint Dysfunction (SIJ): A Structured Assessment Strategy’ has been developed from an extract of Clayton’s book Sacroiliac Joint Dysfunction and Piriformis Syndrome. It includes step-by-step guidelines for more than 10 sacroiliac joint assessment tests... Read More
In line with our goal of saving you both time and money, here’s our pick of some of the best resources on social media published over the last couple of months.
Co-Kinetic and Altmetric have joined forces to bring you this quarterly infographic covering the most discussed pieces of research relevant to physical therapy in the last three months. The paid version includes interactive links to... Read More
Co-Kinetic and Altmetric have joined forces to bring you this quarterly infographic covering the most discussed pieces of research relevant to manual or massage therapy in the last three months. Just register or sign to... Read More
One of our most popular sections in Co-Kinetic, our Physical Therapy Journal Watch brings you the most important journal discoveries in the last three months, with our own unique Co-Kinetic take-home messages. This is one... Read More
Catch up on this quarter's essential massage therapy research. We bring you the most important journal discoveries with our own unique Co-Kinetic take-home messages. As one of our most popular sections, this is a big... Read More
This article explains the proposed underlying neurophysiological mechanisms of acupuncture within the path of pain and then goes on to explore the analgesic mechanism of acupuncture. Accredited training is now available for a wide range... Read More
This article with accompanying videos and a client handout, has been written for practitioners, and discusses the issue of osteoarthritis of the knee, the role of exercise, its relationship with (or not) arthritis and progresses... Read More
This leaflet explains to patients what Patellar Tendon pain is, how it occurs and what can be done to rehabilitate this injury. It is designed as a printable/downloadable A4 PDF. You can purchase it individually... Read More
This leaflet explain the difference between acupuncture and dry needling and outlines the many benefits of both techniques. It has been written specifically for patients. You can purchase it individually using the Purchase button below,... Read More
This article and associated supporting material outlines a massage therapy treatment strategy for patellar tendonosis. The author outlines a restricted reciprocal inhibition condition which is commonly found in people with patellar tendon pain, which leads... Read More
This article is the eighth from our Manual Therapy Student Handbook (see the ‘Contents panel’ for further details) and it describes how to assess and treat common shoulder complaints. As well as listing a comprehensive... Read More
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