Twenty one years ago I abandoned my life as a physiotherapist to publish an educational journal for medical professionals working in the treatment and rehabilitation of musculoskeletal injury. The first issue went out during The All England Tennis Championships (Wimbledon). As a once relatively committed player, it seemed fitting. And was the sole reason why Steffi Graf graced my first ever cover. Twenty years on, much has changed, but in ways very little has changed. The ethos of the journal, was and always has been to save you time. If you're interested in the business journey Co-Kinetic and I have taken, and the lessons I've learnt in the process, then keep reading....
This short article summarises what kind of content you will find on the Co-Kinetic site and how to get the most out of our resources.
How much does a brand name really matter? When I launched the sportEX medicine journal in July 1999, sportEX simply stood for sport and exercise - the medicine bit was the application of medicine in... Read More
This post explains why the co-operative nature of this new site is so fundamental and also what that means in practical terms in the way the site itself functions. If you're interested in business models,... Read More
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