Co-Kinetic is an online content resource and printed journal for physical and manual therapists. It features articles, videos, podcasts and conference presentations on a wide variety of both clinical as well as business related topics relevant to physical and manual therapists across the world. All the content included on the site focuses on practical application and is aimed at saving practitioners time and money. It has been developed by the publishers of the translational sports medicine and manual therapy journal, sportEX, which was launched in 1999.
By reading this article, you’ll gain valuable insights into how to build a successful physical therapy business by making meaningful connections. We’ll take a deep dive into the three key objectives of a connected marketing... Read More
'If it hurts, rub it better' is a course of action that has felt natural for probably as long as humans have existed. However, in these days of evidence-based therapy, we have to have clinical... Read More
Rheumatoid arthritis (RA) is a relatively common, systemic, autoimmune disease affecting approximately 1% of adults. Symptoms typically occur in joints in the limbs, but RA can also affect the cardiovascular and respiratory systems. Although medication... Read More
This is a physical activity promotion marketing strategy that helps you grow your email list using pre-prepared lead-generating social media; nurture and build trust with these new prospects... Read More
This content package includes a range of helpful marketing resources including a pre-written blog post, nurture email, social media, an email lead collection page and a series of patient resources which double up as lead... Read More
Rebrandable client resources explaining the powerful health benefits of massage. It includes two leaflets covering an overview of the benefits of massage along with four more specific leaflets covering: Benefits of massage for sleep; Massage... Read More
The latest infographic that we created for Festive Follies Christmas Lead Collection Marketing Campaign for Therapists. Check the infographic out in full here - OPEN ACCESS.
Nine out of ten people read reviews online before making a purchase. Eight out of ten people trust online reviews as much as personal recommendations. Google is the most popular review platform with 6 out... Read More
Low back pain (LBP) affects many people and can be hard to treat. If LBP becomes chronic, psychological factors, such as fear-avoidance beliefs and catastrophising, can also become involved. There is an almost overwhelming amount... Read More
There is a growing evidence base demonstrating that extracorporeal shockwave therapy (ESWT) is beneficial for the treatment of musculoskeletal conditions, reducing pain and promoting tissue healing in the short term. It is a non-invasive therapy... Read More
Dr Sarah Morton MBBS is currently an ACCS CT1 trainee at St Georges hospital having recently completed her academic foundation years at Imperial College NHS Trust. She also completed her medical degree at Imperial College. Her intercalated degree was in Sports and Exercise Medicine at Queen Mary University of London. Since then she has published papers on risk factors in patellar tendinopathy, low back pain in cricketers and high volume image guided injections, alongside work on attendances to the emergency department.
Sarah was awarded the Helal and Harries Sports and Exercise Medicine prize in 2014 for her work on risk factors in patellar tendinopathy. She continues her research in this around her rota even occasionally managing to make it to a cricket or rugby match.
Tweets by @SarahMorton6
Dr Dylan Morrissey PhD - Dylan's overarching career objective as a clinical academic is to combine the best of educational, clinical and research practice in order to develop and deliver high quality evidence based physiotherapy for patients with musculoskeletal disorders. He is a consultant physiotherapist in Sports and Musculoskeletal Physiotherapy and clinical reader in Sports and Exercise Medicine, who recently started a 5-year NIHR/HEE fellowship with clinical trials as a primary focus. His key research theme is the link between movement and pathology, with a particular interest in tendinopathy.
Dylan is also in charge of all the commissioning editors working under the Physical Therapy category for sportEX. He coordinates the commissioning editors and plays a central part in helping plan and review content.
Tweets by @DrDylanM
Simon Lack MSc, MCSP is a PhD student at Queen Mary University London (QMUL), studying the interaction of hip and foot biomechanics in the presentation and management of patellofemoral pain. He graduated from Brunel University in 2005 with a degree in Physiotherapy, and went gone on to study for an MSc in Sports and Exercise Medicine at QMUL in 2010. Simon works as a physiotherapist in two London-based private clinics, having previously worked in New Zealand with professional golfers, local rugby and football teams.
Simon is also one of two commissioning editors for the MSK Assessment and Diagnosis stream and MSK Assessment and Diagnosis Case Study stream along with Dr Dylan Morrissey.
Tweets by @simonthephysio
Bradley S. Neal MSc (Adv Phys), MCSP is a physiotherapist and clinical academic who has worked in a combination of NHS, elite sport and private practice settings for the past 9 years. He completed his MSc in Advanced Musculoskeletal Physiotherapy at Hertfordshire University in 2011 before joining Pure Sports Medicine as a specialist musculoskeletal physiotherapist and research lead the same year.
Brad acts as a lower quadrant specialist at Pure Sports Medicine, taking a special interest in knee pathology, tendinopathy and overload conditions such as medial tibial stress syndrome (MTSS). Brad commenced his PhD studies at Queen Mary University London (QMUL) as part of #TEAM_PFP investigating the effects and mechanisms of running gait retraining in the management of patellofemoral pain in April 2014.
He combines his research and clinical roles with regular teaching on the BSc and MSc programmes at QMUL and tutors a number of independent post-graduate courses. Brad has published twice as a lead author thus far and has multiple lead and secondary author papers due within the next year.
Tor began her professional life training as a physiotherapist at Addenbrookes Hospital, Cambridge, UK. She went on to complete a BSc in Sport & Exercise Science at the University of Birmingham whilst also achieving a WTA international tennis ranking.
After graduation she worked for a London marketing agency and then moved into medical journalism where her passion for publishing was born.
At 27 she established sportEX medicine, a quarterly journal for general practitioners focusing on sport and exercise medicine.
sportEX grew into an internationally known journal for all sports medicine practitioners, including physical and manual therapists; articles covered the practical application of evidenced-based research alongside professional development with expert contributors drawn from across the world of medicine and rehabilitation.
With a passion for technology as well as publishing and sport, Tor's leadership grew sportEX into the Co-Kinetic journal and website which included a more collaborative, royalty-based form of publishing as well as a wider content remit. As well as the quarterly magazine Co-Kinetic, offerings now include e-learning opportunities, breaking clinical research infographics, marketing kits for therapists, business growth tools, and a business discount club.
Tor's focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently and effectively, a topic that she speaks regularly on at global conferences.
Marketing and customer happiness director at Co-Kinetic/sportEX.
Kathryn Thomas (BSc Physio, MPhil Sports Physiotherapy) is a physiotherapist with a Masters degree in Sports Physiotherapy from the Institute of Sports Science and University of Cape Town, South Africa. She graduated both her honours and Masters degrees Cum Laude, and with Deans awards. After graduating in 2000 Kathryn worked in sports practices focusing on musculoskeletal injuries and rehabilitation. She was contracted to work with the Dolphins Cricket team (county/provincial team) and The Sharks rugby teams (Super rugby). Kathryn has also worked and supervised physios at the annual Comrades Marathon and Amashova cycle races for many years. She has worked with elite athletes from different sporting disciplines such as hockey, athletics, swimming and tennis. She was a competitive athlete holding national and provincial colours for swimming, biathlon, athletics, and surf lifesaving, and has a passion for sports and exercise physiology. She has presented research at the annual American College of Sports Medicine congress in Baltimore, and at The South African Sports Medicine Association in 2000 and 2011. She is Co-Kinetic’s technical editor and has taken on responsibility for writing our new clinical review updates for practitioners.
Ben has worked as a writing lecturer at the University of Swansea, South Wales, a landscape gardener in the Eden that is New Zealand and an ambassador for the English language in Japan. (He has also apparently been the lead guitarist in a wedding band and can still do a mean Billie Jean on request!). Ben crafts the words we produce for you in our content marketing campaigns, into vibrant, engaging sentences to help you draw your customers in and build trust. He writes the blog posts, nurture emails, social media posts, email sign-up pages and animations that we include across all those campaigns. He’s based in Swansea, South Wales, works for clients from all over the UK as well as New Zealand, Australia and the U.S.
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